New Car Listings

Just Used Cars? Think Again.

Canada’s Best New Car Marketplace is autoTRADER.ca

Elevating the New Car Experience

With over 13.5 million visits a month and more than 3 million mobile app downloads, the marketplace continues to grow at a remarkable rate. And with over 92,000 new cars listed and 2,800,000 new car ad views every month, autoTRADER.ca is Canada’s best new car marketplace.*

New car is here – and consumers know it. In fact, 75% of consumers recognize autoTRADER.ca as a new car marketplace, and that number increases to 90% for consumers who are in the market for a vehicle.*

autoTRADER.ca New Car Listings

Our newest national TV commercial promoting autoTRADER.ca as the best new car marketplace is driving even more traffic to the site! This means MORE ENGAGED SHOPPERS for our dealers!

Improved Lead Tracking

New Car Listings Lead Tracking

Within ControlCenter, you will see new vehicle leads as its own lead source, making these leads quicker and easier to access.

Listing Upgrades Available

New Car Listings Listing Upgrades

Priority Listings and Mobile Boost is now available specifically for your new vehicles. These produce the same great benefits as they do for used vehicles, but allow for cleaner and clearer distinction between your new and used inventory.

Improved Price Management

New Car Listings Price Management

We’re developing new pricing tools to allow for greater flexibility in configuring dealer setups, to help make managing discounts easier.

Finding New Car Inventory Faster

Quicker and simpler ways for car shoppers to find new vehicles on autoTRADER.ca.

Midlist Banner

A selection of new vehicle listings related to the consumer’s search will be displayed in a midlist banner at the end of the priority listings on the Search Results Page. What’s more, there’s also a button, or secondary filter, that will allow consumers to filter their results to only new vehicles.

Midlist Banner
Vehicle Research Page

Coming Soon:

Vehicle Research Page

When consumers are viewing findings on a particular make and model on the Vehicle Research page, a new widget will display similar new vehicles with a link to view more new car inventory.

Coming Soon:

Red Flags on Mobile App

To capture the mobile car shopper, a “Great Deal!” inventory flag will highlight great deals on new car listings. When dealers list two prices (MSRP and their discounted price), the “Great Deal!” flag will appear if the discount is deep enough.

Red Flags on Mobile App
Find out how autoTRADER.ca New Car Listings can take your dealership to the next level!

Source: * TRADER Data Warehouse, May 2016. Google Analytics, 2016.