Just Used Cars? Think Again.
Canada’s Best New Car Marketplace is autoTRADER.ca
Elevating the New Car Experience
With over 13.5 million visits a month and more than 3 million mobile app downloads, the marketplace continues to grow at a remarkable rate. And with over 92,000 new cars listed and 2,800,000 new car ad views every month, autoTRADER.ca is Canada’s best new car marketplace.*
New car is here – and consumers know it. In fact, 75% of consumers recognize autoTRADER.ca as a new car marketplace, and that number increases to 90% for consumers who are in the market for a vehicle.*
Our newest national TV commercial promoting autoTRADER.ca as the best new car marketplace is driving even more traffic to the site! This means MORE ENGAGED SHOPPERS for our dealers!
Improved Lead Tracking
Within ControlCenter, you will see new vehicle leads as its own lead source, making these leads quicker and easier to access.
Listing Upgrades Available
Priority Listings and Mobile Boost is now available specifically for your new vehicles. These produce the same great benefits as they do for used vehicles, but allow for cleaner and clearer distinction between your new and used inventory.
Improved Price Management
We’re developing new pricing tools to allow for greater flexibility in configuring dealer setups, to help make managing discounts easier.
Finding New Car Inventory Faster
Quicker and simpler ways for car shoppers to find new vehicles on autoTRADER.ca.
A selection of new vehicle listings related to the consumer’s search will be displayed in a midlist banner at the end of the priority listings on the Search Results Page. What’s more, there’s also a button, or secondary filter, that will allow consumers to filter their results to only new vehicles.
Vehicle Research Page
When consumers are viewing findings on a particular make and model on the Vehicle Research page, a new widget will display similar new vehicles with a link to view more new car inventory.
Red Flags on Mobile App
To capture the mobile car shopper, a “Great Deal!” inventory flag will highlight great deals on new car listings. When dealers list two prices (MSRP and their discounted price), the “Great Deal!” flag will appear if the discount is deep enough.
Find out how autoTRADER.ca New Car Listings can take your dealership to the next level!
Source: * TRADER Data Warehouse, May 2016. Google Analytics, 2016.