INCREASE REACH. DRIVE SHOPPER ENGAGEMENT.
Introducing the all new Impact Bundle, a suite of our proven products to help elevate your dealership presence by increasing reach to serious shoppers and providing them ways to further engage with your dealership and your vehicles. Take advantage of the millions of Canadians shopping on AutoTrader.ca and elevate your dealership presence!
DEALER+
A hub holding everything about your dealership and inventory… and more!
Dealer+ gives shoppers a virtual first impression of your lot and your dealership. It’s everything they want to know about you – in one spot. With this new Dealer+ page, complete with all your inventory and a map to your physical lot, there’s no need for them to break their shopping experience and leave AutoTrader.ca to Google. Dealer+ keeps consumers looking at you.
DID YOU KNOW?
77% of consumers who find a vehicle on AutoTrader.ca still go to Google after to learn about dealer reviews and look for the dealership physical address.1
Source: 1. Consumer Conversion Research, September 2015.
OTL EVENTS
A more efficient way to promote your on-the-lot events and special offers
OTL Events is an easy and immediate method of promoting your on-the-lot limited time offers, gifts with purchase, and unique customer incentives to a captive audience of in-market shoppers. We’ve designed a user friendly interface to maintain the start and end date of all your events including the ability to upload text and images – so you can set and forget. Upload custom creative of your events to your VDP’s and promote it alongside your inventory to the millions of shoppers to AutoTrader.ca!
HIGHLIGHT LISTINGS
Attract today’s vehicle shopper and stand out against your competitors!
Highlight Listings, a popular and proven listing upgrade product delivering 3X more vehicle detail views2 on desktop is now available on mobile. Engage with today’s busy shoppers on the device of their choice!
The bundled offering includes 50 Highlight Listings on mobile and desktop!
DID YOU KNOW?
48% of AutoTrader.ca traffic comes from mobile devices.2
Source: 2. Google Analytics, January 2017.
BONUS: PRIMARY URL CUSTOMERS!
DEEP LINK
Exclusively available for Primary URL customers
A simple but powerful feature that connects shoppers on AutoTrader.ca seamlessly into the dealer’s TRADER website. By placing an external link on the dealer’s vehicle details page on AutoTrader.ca, with one click, the shopper will be transported deeper into vehicle search listings of similar makes and models on the dealer’s TRADER website. This helps streamline the shopping experience for consumers by keeping the vehicle they were looking at top of mind.
