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Automotive

L’abordabilité: critère numéro 1 des acheteurs canadiens en 2025

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Selon les données d'AutoHebdo sur les véhicules les plus recherchés de 2025, les Canadiens préfèrent les véhicules pratiques et économiques aux modèles de luxe Les toutes dernières données publiées aujourd'hui par AutoHebdo, la place d'affaires automobile en ligne la plus vaste et la plus réputée au Canada, révèlent la préférence des Canadiens pour l'abordabilité sur

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Les intentions d’achat automobiles restent élevées en 2021

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Alors qu’approche la date anniversaire de déclaration d’une pandémie au Canada, nous avons sondé les visiteurs de la place d’affaires en ligne AutoHebdo.net afin de caractériser leurs intentions d’achat pour 2021. Au cours du mois de janvier, nous avons interrogé 300 magasineurs automobiles déclarant une intention d’achat au cours des six prochains mois. Leurs réponses

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AutoTrader.ca Study Finds Vehicle Purchase Intentions Improving

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We checked in with car shoppers on AutoTrader.ca during the month of July, to get an update on their intentions towards purchasing a vehicle and the information sources most commonly used throughout the car buying journey. Through surveying over 300 Canadian car shoppers, we found that as the effects of the pandemic have been diminishing

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Foot traffic study of Ontario automotive dealerships indicates substantial increase in consumer demand

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  TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020   TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide

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Checklist: Does Your Dealership Website Meet Consumer Needs?

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Our recent consumer research study showed that dealership websites are one of the top three online sources used by car shoppers today. When they arrive to the dealer website, shoppers have already established the vehicle they want and are narrowing down which dealership they will be purchasing from. Due in part to physical distancing measures

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COVID-19 Triggers Major Reshuffle of Most-Searched Models on AutoTrader.ca

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Over the past few weeks we have analyzed how COVID-19 has resulted in changes to consumer shopping trends on AutoTrader.ca. Thus far, traffic and vehicle detail page (VDP) views have remained steady, as consumers continue to use the marketplace to shop for their next vehicle, although 57% say that their time to purchase is over

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