If you’ve attended a mere handful of automotive tradeshows and conferences over the past few years, you’ve likely heard at least a few industry experts sound the alarm bell regarding industry disruption. These pesky disruptive forces they most often touted were the Ubers, the Lyfts and the millennials of the modern world. You’ve been told
Car Ownership: It’s Here to Stay Lire la suite »
Our recent consumer research study showed that dealership websites are one of the top three online sources used by car shoppers today. When they arrive to the dealer website, shoppers have already established the vehicle they want and are narrowing down which dealership they will be purchasing from. Due in part to physical distancing measures
Checklist: Does Your Dealership Website Meet Consumer Needs? Lire la suite »
Over the past few weeks we have analyzed how COVID-19 has resulted in changes to consumer shopping trends on AutoTrader.ca. Thus far, traffic and vehicle detail page (VDP) views have remained steady, as consumers continue to use the marketplace to shop for their next vehicle, although 57% say that their time to purchase is over
COVID-19 Triggers Major Reshuffle of Most-Searched Models on AutoTrader.ca Lire la suite »
We are continuing to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here are our finding’s from the week of April 6th, 2020. “Last week, the amount of visits and unique visitors to the marketplace remained stable in comparison to the prior week. What’s most interesting to note
AutoTrader.ca Traffic & Engagement (week of April 6 2020) Lire la suite »
Whether partially or fully operational, a growing number of dealerships across Canada have turned to digital retailing as a key component of servicing customers and selling cars during the COVID-19 pandemic. While some have already made the shuffle, ahead of these unprecedented times, others will need to implement this all-new way of conducting business into
When Life Gives You Lemons: Sell Cars? Lire la suite »
In order to build a sound business approach and strategy, given the current operational limitations posed by COVID-19, it’s crucial for automotive dealers to understand the present-day intentions of Canadian car buyers. As Canada’s leading digital automotive solutions provider, we commissioned the team at DIG Insights to survey 2,800 Canadians and focus in on those
TRADER Study Shows Major Shifts in Vehicle Purchase Intent Due To COVID-19 Lire la suite »
Week by week we continue to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. “In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate
AutoTrader.ca Traffic & Engagement (week of March 30 2020) Lire la suite »
Originally published to trffk.ca If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these challenging times that no industry has
Best Practices For Dealers Digital Marketing During COVID-19 Lire la suite »
There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill
Instilling Confidence with Car Shoppers During COVID-19 Lire la suite »
With the impact of the COVID-19 pandemic being felt across various industries, some Canadian automakers have announced measures they’re taking to help Canadians through this crisis. South of the border, automakers are making big changes to give customers financing flexibility, including offers to defer payments for up to six months on purchases made now. Hyundai
Automakers Offering Relief to Buyers Affected by COVID-19 Lire la suite »
