INTRODUCING OUR CANADA-FIRST DEALER WEBSITE SOLUTION
Your next generation website technology is on its way, thanks to our recent acquisition of Vancouver-based digital marketing company, Convertus. Our new, improved TAdvantage – part of TRADER’s larger vision of bringing Canadian-centric digital solutions to automotive dealers nationwide – will launch across Canada in February 2019.
We are autoTRADER.ca. We know Canada, and we know its automotive market better than anyone else. By bringing product innovation in-house and aligning with key Canadian partners, we can deliver a solution that is tailored specifically to your needs. That means rapid, local support (in both French and English) as well as relevant Canadian functions and data.
The new TAdvantage was built from the ground up with Canadian dealers’ technology needs top-of-mind. Want to create a quick landing page for a weekend special? Our flexible and accessible open source WordPress platform makes that easy. Looking to customize your website to reflect your unique business? We planned for that. In fact, there’s a whole world of upgrades and functions waiting to be explored.
REPORTING & ANALYTICS
You asked. We listened. Better performance reporting is coming your way thanks to powerful analytics that will come directly from Google Analytics, our own proprietary analytics for advanced reporting, and key data from TRFFK’s digital ad campaigns. Combined, this will give you a holistic view of all performance, while our development team are continuously working to evolve our advanced analytical capabilities.
WITH DIGITAL AD CAMPAIGNS
Moving forward, TAdvantage websites will integrate seamlessly with TRFFK digital ad campaigns. Why does this matter? It means that we will now be able to optimize the entire consumer car buying journey, from Marketplace to digital ads to website, making sure that every visitor directed from an ad is served the most relevant content, while call and conversion tracking will be friction-free.
At TRADER, we don’t stand still. By bringing key website technology in-house we can create the platform you’ve always needed, but that was previously outside of our control. Our product innovation team (the same team that brought you TRFFK – our home-grown Canada-centric digital advertising solution) is hard at work to ensure the new, improved TAdvantage outperforms its competitors by our 2019 launch date.