Capture Services

The Power of a Photo

A photo is the first thing that captures a consumers attention. It’s the reason they choose to see a vehicle in person – the driving emotional force that makes a consumer say “I want that car”.

AutoTrader Capture Services brings together state of the art equipment and highly trained professional photographers, with familiarity and experience in automotive, to capture your pre-owned and new vehicles, ensuring your inventory shines through high quality visuals that are sure to build better connections with car shoppers and drive direct response to your advertisements!

DID YOU KNOW?

Inventory listings with 11+ quality photos in the photo carousel generate more VDP views and leads compared to listings with 10 or less photos.

USED CAR LISTINGS

NEW CAR LISTINGS

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0
%

more VDP views

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0
%

more leads

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0
%

more VDP views

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0
%

more leads

Source: AutoTrader.ca Data Warehouse, January – July 2022..

Save Time & Energy

You’re busy and taking photos, touching them up, then posting them to the marketplace takes up valuable time that you could be investing in other aspects of your business. With AutoTrader’s Capture Services, the whole process is managed for you through professional service and equipment.

State of the Art Equipment

Our professional photographers use state of the art equipment including a digital SLR camera, with 24.2 megapixel capability to capture every detail of the vehicle.

A Dedicated Rep On-Call

Fresh inventory captured as needed, on a weekly basis. A dedicated representative will ensure each photo is the highest standard and set up to your preferences.

24 Hour Turnaround

From the time the photos are taken, representatives upload photos within 24 hours, ensuring that your new merchandise is live online and ready to be viewed by potential buyers.

Capture Services Packages

Photography

AutoTrader’s Capture Services provides a first-class approach to capturing professional-grade photos of your used and new inventory using experienced automotive photographers, top-tier equipment, and editing software. Each image will have a high-quality finish, leaving a great first impression and improving the overall car shopping experience — helping you sell more cars faster!

Capture-Services

Capture
Service

Subscription-based iPhone automotive photography service

  • Up to 18 images per vehicle in front of your preferred backdrop at your dealership
  • VIN scanning to create ads from scratch automatically populating vehicle details
  • Speed to market with instant photo uploads to your listings on AutoTrader.ca
  • One to two dealership visits per week for new inventory captures
Premium-Capture-Services

Premium Capture Service

Expert capture service providing professional quality photos for used and new inventory

  • Up to 30 professional grade images per vehicle in front of your preferred backdrop
  • Updated inventory and seasonal re-shoots captured multiple times per week
  • Images are edited and enhanced in Photoshop by AutoTrader editors in Canada
  • Capture images are available to be syndicated**
  • Speed to market through customized and flexible photo uploads to your listings on AutoTrader.ca or your platform of choice
  • Custom overlays and banner creation
Premium-Capture+

Premium Capture+ Service

An extension of the Premium Capture Service which adds overlaying exterior images of the car on custom backdrops for added consistency to your images

  • Up to 30 professional grade photos per vehicle
  • Three custom-designed backdrops, which can be used for five exterior images of your inventory
  • Updated inventory and seasonal re-shoots captured multiple times per week
  • Images are edited and enhanced in Photoshop by AutoTrader editors in Canada
  • Capture images are available to be syndicated**
  • Speed to market through customized and flexible photo uploads to your listings on AutoTrader.ca or your platform of choice
  • Custom overlays and banner creation

Videography

End-to-end automotive video production services for your used and new car inventory and dealership store. Attract car buyer attention and promote your vehicle inventory with aesthetic video content; filmed by our expert, licensed videographers utilizing top-tier equipment and specialized video editing software to ultimately drive traffic and sales!

Vehicle
Video

Vehicle Focused HD Video footage

  • Virtual walkarounds featuring the interior and exterior of each vehicle
  • HD quality with a customized soundtrack
  • Instant video turnaround with on-the-spot editing, shared via YouTube link for seamless uploading to any platform of your choice

Vehicle Video Premium

Offers a high-quality, expertly crafted video filmed by professional videographers and video editors

  • Features aerial drone footage, including video footage of the interior and exterior of the car, using professional video cameras
  • HD quality with a customized soundtrack
  • 24-hour video turnaround shared via YouTube link to be uploaded to any platform of your choice
  • Edited by industry professionals utilizing specialized software

Drone
Video

Drone Video provides a one-time professional grade video of your dealership to tell your unique brand story and leverage across your online channels

  • Features high-quality aerial drone footage of the dealership’s exterior and shots of the interior as well as professional indoor footage of your dealership
  • An opportunity to tell your dealership story, introduce your team, services and special offerings to entice consumers to shop with you
  • HD quality with a customized soundtrack
  • Tailored to meet your personal marketing objectives
  • Shared via YouTube link for seamless uploading to any platform of your choice
  • Edited by industry professionals utilizing specialized software

Get Two Vehicles Photographed, Obligation Free!

Test Drive Premium Capture to Showcase Your Inventory With Professional Quality Photos

* Photos loaded into listing will be reduced in resolution to ensure efficient load times but original high-resolution images will be provided to the dealer. ** Based on your existing syndication package. † Only applicable in areas where Premium Capture is available.