We are pleased to announce that Samantha Huen has been chosen as the recipient of a prestigious award presented by Auto Remarketing Canada. The Women & Automotive Leadership Award is given to women in the Canadian automotive industry who exemplify the best in leadership. Sam will receive the award at the Women & Automotive Leadership Forum in Toronto …
Article Tags: autoTRADER, awards, Digital Marketing, leadership, TRADER
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Data has become the currency on which advertising is purchased. There is lots of buzz online about what big data is and how important it is to use it. But, what does data really mean? And more importantly, how is it going to help you sell cars? We wanted to take this opportunity to break …
Article Tags: autoTRADER, data, TRADER
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Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led solutions to convert in-market car shoppers into real-time customers TORONTO, ON - November 29, 2017 - TRADER Corporation today announced the launch of TRFFK powered by autoTRADER.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada. Led by a dedicated team of …
Article Tags: autoTRADER, TRADER, TRFFK
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Last week, TRADER Corporation was presented with the Digital Publisher of the Year Award at Digital Day 2017, hosted by the Advertising Club of Toronto (AdClub) Digital Day is the largest annual networking event for the Canadian online advertising community. Each year, AdClub presents the People’s Choice Awards to recognize outstanding digital content and campaigns, …
Article Tags: autoTRADER, Digital, TRADER
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For the first time ever, TRADER will host Carology for automotive industry professionals in Calgary, AB. The event will take place on June 27, 2017 at Telus Spark – and is open to all auto dealers, OEMs and agencies. TRADER Carology – the must-attend industry event of the year – is heading to Calgary, Alberta …
Article Tags: autoTRADER, Carology, TRADER
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This article originally appeared in Auto Remarketing Canada, May/June 2017 Edition (page 12).
We are pleased to announce we have introduced a new feature on autoTRADER.ca that allows consumers to calculate the average price range of their vehicles – whether they’re buying, selling or trading in. It was developed as part of the next phase of our autoTRADER iQ initiative, to give car shoppers access to even more …
Article Tags: autoTRADER, autoTRADER iQ, TRADER
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This article originally appeared in Auto Journal, April 2017 Edition (page 29).
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