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AutoTrader Carology Bitesize: Car Shopper Experience Takes the Stage Through My Account Enhancements

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In this episode of AutoTrader Carology Bitesize, we’re joined by Kamal Piraisudy, Senior Product Manager at AutoTrader.ca, to detail a series of value-added features being introduced to My Account, which, individually or combined, elevate the consumer experience on AutoTrader.ca for the millions of Canadians shopping the marketplace for their next car.

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AutoTrader Carology Talks: The Influence of Consumer Psychology on Car Buying Decisions

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In this latest AutoTrader Carology Talks special, our Chief Marketing Officer, Ian MacDonald, sits down with longtime friend of our business and four-time guest at Carology, Nick King, Insights Director at AutoTrader UK. Together they explore and engage in a stunning discussion about the psychology of consumerism, the influencers of decision-making, the interpretation of advertising

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AutoTrader.ca Launches First-of-its-Kind New Car Shopping Experience

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TORONTO, ON – July 3, 2024 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, today announced the launch of Storefront, a first-of-its-kind new car shopping experience, equally, a fresh tactic for automotive manufacturers and their dealership network to promote their complete new vehicle lineup to the millions of Canadian consumers that frequent the marketplace every month.

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Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months

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Although the economy remains slightly unsettled, with the highest interest rates in over two decades only now making a slight dip, and gas prices still on the high end, consumer research shows that Canadians are still steady in their vehicle purchase intentions through the second quarter of 2024. In our latest study by DIG Insights,

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AutoTrader Carology Talks: Electric Vehicles (EVs)

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As car shopper interest in electric vehicles (EVs) continues to evolve, it’s crucial for your dealership to remain informed about the latest consumer sentiment and trends. In this episode of AutoTrader Carology Talks, we're joined by Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca, to unpack the results of our latest EV study.

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Consumer Research Report: AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

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As consumer interest in electric vehicles (EVs) continues to evolve, it’s crucial to remain informed about the latest trends. Our recent EV research study focuses on understanding EV purchase intentions, the drivers and barriers behind consumer decisions and more.  Download a copy of our latest EV Consumer Research Report below.   Download Report

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AutoTrader Carology Bitesize: March 2024 Price Index

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Get the latest on Canadian automotive pricing, inventory levels and factors influencing current market dynamics. In this AutoTrader Carology Bitesize episode, we are joined by Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca, to get an update from our latest AutoTrader Price Index report. Tune in to see the results, to stay informed

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AutoTrader Carology Bitesize: Car Shopper Attribution & What It Means for You

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Aligned to our commitment to deliver unrivaled value, drive optimal return on investment, to ultimately help you sell more cars, more profitably, and with ease, we sought out to discover what advertising channels are most influential in Canadian vehicle sales. In our latest AutoTrader Carology Bitesize episode, Mike Kilinski, Vice President of Product, Data & Analytics at

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