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vAuto Founder Dale Pollak Introduces Provision ProfitTime to Canadian Market

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It’s not too often that someone sells you a product that helps you succeed and then tells you that they’ve created a new strategy that’s even better. But that’s exactly what vAuto founder and pioneer behind the Velocity Method of Management, Dale Pollak, has succeeded in doing with dealers across North America. TRADER Corporation, in

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From Digital to On the Lot: Navigating the Winding Road of Attribution

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Originally published to Auto Remarketing Canada by Ian MacDonald When it comes to selling vehicles, trying to fully understand where and how online marketing translates into actual sales on the lot can be a frustrating exercise. Intuitively, most dealers get that they need to be doing some level of digital marketing, since 83% of car

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Automotive Marketplaces Rank Top Source for Canadian Car Buyers

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Studying the behaviours and actions of car buyers enables us to optimize the AutoTrader.ca consumer experience and to provide our dealer partners with effective tools to engage with consumers online. Research is an important driver of our ability to create evermore value for both our advertisers and Canadian car buyers. While online studies tell us

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TRADER Corporation Acquires Quebec-Based Digital Marketplace, LesPAC

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Toronto, ON (June 11, 2019) – TRADER Corporation is pleased to announce the acquisition of LesPAC, a leading digital marketplace in Quebec. Founded in 1996, LesPAC has differentiated itself by providing a localized marketplace for Quebecers, with a strong presence in the automotive and commercial/recreational vehicle categories, serving urban to rural communities alike. “We look

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TRADER Corporation Introduces Automated Vehicle Description Writer to Canadian Automotive Market

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New AutoWriter tool allows automotive retailers to quickly generate unique and compelling vehicle descriptions online Toronto, ON (June 5, 2019) – TRADER Corporation, in partnership with inventory management software company, vAuto, announces the release of AutoWriter, an automated description writing tool within the vAuto Provision Suite. Following a successful launch in the US, TRADER invested

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TRADER Corporation Introduces Instant Cash Offer, Set to Transform the Consumer Trade-In and Selling Negotiation Process Online

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New vehicle valuation platform connects dealers directly with private sellers and creates an efficient negotiation process for consumers to sell and trade-in their vehicles TORONTO, May 16, 2019 /CNW/ – TRADER Corporation is pleased to announce a new partnership and launch of a certified vehicle valuation platform that simplifies the trade-in and selling negotiation process for both

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3 Advertising Strategies That Drive Results For Your Dealership

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Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due to innovations and advancements in technology and consumer behaviours. The automotive industry must keep pace and stay educated in the realm of digital marketing to be visible to consumers online. That’s why in our recent

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TRADER Corporation and Car Media 2.0 Announce Strategic Partnership & Technology Sharing Arrangement

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Toronto, ON (February 14, 2019) – TRADER Corporation and Car Media 2.0 are pleased to announce a new strategic partnership and technology sharing agreement, affording TRADER customers access to the Car Media 2.0 New Car Image Library and video solutions. Canadian automotive retailers advertising their new car inventory on TRADER’s automotive marketplace – AutoTrader.ca –

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