Études de marché

AutoTrader.ca Study Finds Vehicle Purchase Intentions Improving

We checked in with car shoppers on AutoTrader.ca during the month of July, to get an update on their intentions towards purchasing a vehicle and the information sources most commonly used throughout the car buying journey. Through surveying over 300 Canadian car shoppers, we found that as the effects of the pandemic have been diminishing

COVID-19 Draws Deal Hunters to the Car Market

Our latest AutoTrader.ca user study dives into the minds of car shoppers, to provide our dealer partners with key considerations to make while reopening and retooling their dealership sales operations to align with the needs and desires of consumers. We surveyed roughly 600 Canadian car shoppers who are currently in-market to purchase a vehicle. The

Car Ownership: It’s Here to Stay

If you’ve attended a mere handful of automotive tradeshows and conferences over the past few years, you’ve likely heard at least a few industry experts sound the alarm bell regarding industry disruption.  These pesky disruptive forces they most often touted were the Ubers, the Lyfts and the millennials of the modern world.  You’ve been told

Une étude AutoHebdo.net révèle que la moitié des consommateurs avec intention d’achat agiraient si des options d’achat à distance leur étaient offertes

Dans le cadre de notre engagement à aider nos commerçants-partenaires à surmonter les difficiles et restrictives conditions avec lesquelles ils doivent conjuguer, et à les aider à en ressortir renforcés, nous continuons d’analyser les nouvelles attitudes et habitudes des consommateurs sur notre place d’affaires en ligne et à partager le résultat de nos analyses avec

Checklist: Does Your Dealership Website Meet Consumer Needs?

Our recent consumer research study showed that dealership websites are one of the top three online sources used by car shoppers today. When they arrive to the dealer website, shoppers have already established the vehicle they want and are narrowing down which dealership they will be purchasing from. Due in part to physical distancing measures

AutoTrader.ca Traffic & Engagement (week of April 6 2020)

We are continuing to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here are our finding’s from the week of April 6th, 2020. “Last week, the amount of visits and unique visitors to the marketplace remained stable in comparison to the prior week. What’s most interesting to note

AutoTrader.ca Traffic & Engagement (week of March 30 2020)

Week by week we continue to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. “In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate