AutoTrader.ca Study Finds Vehicle Purchase Intentions Improving Read More »
TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020 TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide
Last week’s AutoTrader.ca traffic and engagement report continued to reach new highs! Our Director of Marketing Intelligence, Baris Akyurek, gives us a breakdown of the results. “As we’ve reported in past weeks, consumer engagement on the marketplace continues to grow. Last week we had 2.6M unique visitors, reaching a 35.7% increase YoY (year-over-year). We hit
AutoTrader.ca Marketplace Traffic & Engagement (week of June 1 2020) Read More »
Our latest AutoTrader.ca user study dives into the minds of car shoppers, to provide our dealer partners with key considerations to make while reopening and retooling their dealership sales operations to align with the needs and desires of consumers. We surveyed roughly 600 Canadian car shoppers who are currently in-market to purchase a vehicle. The
COVID-19 Draws Deal Hunters to the Car Market Read More »
If you’ve attended a mere handful of automotive tradeshows and conferences over the past few years, you’ve likely heard at least a few industry experts sound the alarm bell regarding industry disruption. These pesky disruptive forces they most often touted were the Ubers, the Lyfts and the millennials of the modern world. You’ve been told
Car Ownership: It’s Here to Stay Read More »
We’ve reached all-time highs in this week’s AutoTrader.ca traffic and engagement report! Our Director of Marketing Intelligence, Baris Akyurek, gives us insight into these year-over-year (YoY) milestones. “We’re happy to share that the rise in traffic to AutoTrader.ca has continued, as we had 2.3M unique visitors last week, reaching a 20.4% increase YoY. With 4.5M
AutoTrader.ca Marketplace Traffic & Engagement (week of May 18 2020) Read More »
Our latest marketplace report shows continued growth in AutoTrader.ca traffic and engagement! Baris Akyurek, Director of Marketing Intelligence at TRADER, breaks down last week’s findings. “More and more car shoppers are visiting the AutoTrader.ca marketplace, as, last week, we saw a 16.5% year-over-year (YoY) increase in unique visitors, reaching a total of 2.3M. Visits growth increased
AutoTrader.ca Marketplace Traffic & Engagement (week of May 4 2020) Read More »
Digital Retailing Solution Launches on the AutoTrader.ca Marketplace Read More »
As part of our pledge to help our dealer partners get past the current restrictive business conditions and come out stronger on the other end, we are continuing to analyze consumer behaviour on the marketplace and share that data with you, while providing guidance and tools to meet consumer expectations. Over a two-week period, in
New updates are in from last week’s autoTRADER.a traffic and engagement! Our Director of Marketing Intelligence, Baris Akyurek, shares the results of the latest report. “Last week, unique visitors increased to 2.2M which represents 3.8% growth YoY. We saw a massive spike in engagement with VDP views of 14.3M, an increase of 6.5% YoY. Shoppers
AutoTrader.ca Marketplace Traffic & Engagement (week of April 20 2020) Read More »
