AutoTrader.ca Traffic & Engagement (week of March 23 2020) Read More »
As COVID-19 continues, consumers are increasingly not leaving their homes, following government advice. Consequently, online shopping has transitioned from an ease of convenience to a necessity. In order to respond to the needs of consumers, dealers have already implemented or are looking towards digital retailing platforms to integrate into their business. The evolution covers simple
Will COVID-19 Accelerate Digital Retailing Behaviour in the Short and Long Term? Read More »
There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill
Instilling Confidence with Car Shoppers During COVID-19 Read More »
With the impact of the COVID-19 pandemic being felt across various industries, some Canadian automakers have announced measures they’re taking to help Canadians through this crisis. South of the border, automakers are making big changes to give customers financing flexibility, including offers to defer payments for up to six months on purchases made now. Hyundai
Automakers Offering Relief to Buyers Affected by COVID-19 Read More »
The digital automotive solutions leader cuts the cost of all marketplace products on AutoTrader.ca in half from April through May 2020 in effort to assist dealers amidst COVID-19 TORONTO, ON – March 20, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today announced the roll-out of a nationwide marketplace price reduction plan aimed at supporting
TRADER Announces Winners of Inaugural Best Priced Dealer Awards Read More »
TRADER 2019 Year In Review Read More »
Investment will expand reach and accelerate the development of new products TORONTO, January 8, 2020 — Motoinsight, a leading provider of digital retailing solutions for the automotive industry, today announced that it has received a strategic investment from TRADER Corporation, a portfolio company of private equity investment firm Thoma Bravo, LLC. “Automotive retailing is
Motoinsight Receives Strategic Investment to Fuel Growth Read More »
It’s not too often that someone sells you a product that helps you succeed and then tells you that they’ve created a new strategy that’s even better. But that’s exactly what vAuto founder and pioneer behind the Velocity Method of Management, Dale Pollak, has succeeded in doing with dealers across North America. TRADER Corporation, in
vAuto Founder Dale Pollak Introduces Provision ProfitTime to Canadian Market Read More »
Originally published to Auto Remarketing Canada by Ian MacDonald When it comes to selling vehicles, trying to fully understand where and how online marketing translates into actual sales on the lot can be a frustrating exercise. Intuitively, most dealers get that they need to be doing some level of digital marketing, since 83% of car
From Digital to On the Lot: Navigating the Winding Road of Attribution Read More »
