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Author name: Sabrina Arruda

Best Priced Dealer 2023 Badge

2023 AutoTrader Best Priced Dealer Award Winners Announced

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Recognizing Canadian Automotive Dealerships Advertising on AutoTrader.ca for Their Commitment to Fair and Transparent Pricing   TORONTO, ON – April 27, 2023 — AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, today announced its fourth annual AutoTrader Best Priced Dealer Award winners. The awards honour the country’s top dealerships for their commitment to consistently providing

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2023 AutoTrader Awards: Winners Revealed for Canada’s Most Trusted Automotive Awards Program

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The AutoTrader Awards celebrate automotive excellence and recognize the best vehicles in over 30 segments, instilling trust and confidence in Canadian car shoppers   TORONTO, ON – February 16, 2023 — Winners for the 2023 AutoTrader Awards have been announced today, revealing the best vehicles in Canada according to some of the country’s foremost automotive

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AutoTrader Carology Bitesize: December 2022 Price Index

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Through our AutoTrader Carology Bitesize video series we host industry experts to discuss the latest news and trends in Canadian automotive. In this episode we’re joined by Baris Akyurek, Director of Marketing Intelligence at AutoTrader.ca, to get a view of the latest AutoTrader Price Index, detailing the vehicle pricing trends from December 2022. Baris gives

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AutoTrader.ca Top Searched Vehicles of 2022

AutoTrader.ca Top Searched Vehicles of 2022

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Mix of Luxury and Mainstay Vehicles Remain on AutoTrader’s Top Searched Vehicles of 2022, While Interest in Economical Options Rises With over 11 million Canadians visiting AutoTrader.ca to browse hundreds of thousands of vehicles for sale each month, AutoTrader mines and analyzes its search data each year to capture the pulse of Canadian car buyers'

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TRADER Corporation & Dealertrack Canada

TRADER Corporation Acquires Dealertrack Canada

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Investment will enable more holistic Canadian-focused services & solutions to Canadian dealers & OEMs   TORONTO, ON - November 10, 2022 — TRADER Corporation, the leading digital marketing partner for Canadian automotive retailers and manufacturers, today announced that it has agreed to acquire the Canadian operations of Dealertrack from Cox Automotive’s Canadian Retail business. TRADER

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three incorrect photo samples and one correct sample

How to Capture Engaging Vehicle Photos That Help Convert Browsers to Buyers

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A picture is worth a thousand words – particularly when you’re using the strategy as an interest and engagement driver to aid with the sale of a vehicle. A vital aspect of well merchandised inventory is quality photos, more specifically, top-notch photography that creates a good first impression with car shoppers engaging with your inventory

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AutoTrader Carology Masterclass: Merchandising Best Practices

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Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on AutoTrader.ca. Data shows a 185% increase to inbound leads for properly merchandised listings. Our new video series, AutoTrader Carology Masterclass, covers the fundamentals of vehicle merchandising to create an optimized vehicle listing. Watch the full video below and download

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AutoTrader Carology Bitesize: July 2022 Price Index

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If you’ve attended one of our popular Carology events in the past, you’ll know they are focused on sharing the latest trends and insights from experts in Canadian automotive. With this all-new video series, we are delivering the same great insights shared at our larger scale AutoTrader Carology events, however, at a more regular cadence

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Listings with more than 11 photos enjoy 185% more leads

Lift Your Leads By Up To 185% With Better Merchandising

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Whether you’re selling a new or pre-owned car, it’s vital that you put your dedication and focus towards optimizing each and every one of your inventory listings. A quality listing provides car shoppers all the information they need, from their initial interaction with your Vehicle Detail Page (VDP), and acts as a catalyst to building

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