Proven By Your Results.
Built For What’s Next.
The new AutoTrader was built around what matters most
to your dealership — stronger shopper connections, simpler
ways to work and greater control over your investment.
And we’re just getting started.
Delivering More Where it Matters
Drive More Relevant
Shoppers to Your Listings
AutoTrader’s growing audience, combined with the new DemandAI algorthim, puts your inventory in front of the most high-intent shoppers.
Streamline Your Daily
Dealership Workflow
As shopper engagement increases, we’ve launched innovative tools and insights, including an all-new Dashboard, to help you extract more opportunities, simplify your daily operations, and make better decisions.
Support You Can Count On
to Grow Your Business
With more lead opportunities across the marketplace, dedicated account support, and actionable insights, AutoTrader helps your dealership turn shopper demand into sales opportunities.
+24%
increase in unique car shoppers†
+46%
increase in engaged audience†
+21%
increase in lead submissions†
Source: Quick Sight, AutoTrader.ca, April - August 2026, Year-Over-Year.
Performance that Sets Us Apart
4.6X
The most audience reach vs. our nearest marketplace competitor1
3.3X
The most time spent on site vs. our nearest marketplace competitor3
8X
The most exclusive car shoppers vs. our nearest marketplace competitor2
Source: (1) Comscore | Key Measures | Desktop & Mobile- Multi-Platform Unique Visitors |Canada| August 2026 vs. August 2025 (2) Comscore | Audience Duplication | Desktop & Mobile- Multi-Platform Users | Canada | August 2026. Exclusivity is measured against one specific competing marketplace, not all competitors.
Value You Can Measure.
Experiences You Can Hear Firsthand
“Once the platform was launched earlier this year, I have noticed that leads coming in are very sharp. You do not have leads with missing information. It’s made things easier for us.”
Alex Sirenko
General Manager
“Earlier this year I knew a lot of good things were happening, but it was reinforcing to see when I saw the stats that you guys would bring in. Weeks after, that’s when we started consistently turning our inventory.”
Charles Chun
General Sales Manager
“I believe we are ending up with so many other products by AutoTrader because AutoTrader has made some significant investments and has developed systems that are dealer friendly, and they are one of the better ones out there. And that’s the reason we have chosen them.”
Alex Sirenko
General Manager
“One of the things I appreciate most about AutoTrader is the flexibility they offer. Every dealership has different needs, objectives, and budgets, and AutoTrader provides a variety of packages that can be tailored to each dealership’s specific situation.”
Patrick Lavallée
Vice President, Marketing & BDC
“The reason we’ve been with AutoTrader since 2013 is it’s one of the main search engines to find a car, and we felt we need to be in partnership with AutoTrader and advertise over there to try to generate leads, phone calls and bring customers to the store.”
Sina Fard
Sales Manager
We Invest & Innovate in Our Offerings
To Help Your Dealership Succeed
Smart Insertion
Craft high quality listings without the extra leg work so your team can focus their efforts on selling cars.
Lead Assistant
Richer lead insights for your team, a better experience for car shoppers.
DemandeAI
Connect the right car shoppers with the right car, for stronger sales opportunities.
8X
More exclusive car shoppers than our nearest marketplace competitor†
Source: Comscore | Audience Duplication | Desktop & Mobile- Multi-Platform Users | Canada | August 2026. Exclusivity is measured against one specific competing marketplace, not all competitors
Insights to Help You
Stay Ahead of an Evolving Market
From Clicks to Keys: Navigating the Evolving Car Purchase Journey
We stay ahead of the trends to give you insights into Canadian car shopper behaviour.
AutoTrader Carology Bitesize: Electric Vehicles (EVs)
Discover the latest findings from our consumer research on electric vehicles and how your dealership can support shoppers interested in an EV.
AutoTrader Price Index Q3 2026
Be prepared for market shifts with insights that help inform your pricing, inventory and sales strategy.
Electric Vehicles (EVs): Hype or Reality?
With government incentives for EVs and rising gas prices, understanding how Canadian car shoppers feel about EVs – and their intent to purchase one – has never been more important
