Highlights from Carology at the Canadian International AutoShow
This year’s Carology event – presented by TRADER– was jam-packed with relevant insights for automotive industry professionals. Hundreds of auto dealers, OEMs and agencies were in attendance to hear firsthand experiences of what it takes to win in an increasingly competitive digital automotive landscape.
The event was hosted at the Canadian International AutoShow in Toronto, and offered unique insights into the shifting digital landscape, the current state of the automotive industry at large, and the implications on the local market.
Check out the event highlights below!
EVENT HIGHLIGHTS & 360° EXPERIENCE
Video: TRADER Carology Event Highlights
360° Experience: TRADER Carology Event Highlights
Welcome to Carology: Emcee Insights
Roger Dunbar | Vice President, Marketing, autoTRADER.ca
The Digital Consumer & The New Digital Currency
Kevin Coombs | Director, Marketing Intelligence, autoTRADER.ca
Local Marketing Tactics and Platforms That Work
Dave Winslow | Chief Strategy Officer, Universe Group
Digital: The Unmet Promise
Scot Eisenfelder | Founder & President, Empiritas