Introducing Instant Cash Offer (ICO)
An Innovative Bridge Between Pre-Qualified Online Consumers and Your Dealership’s Lot
Instant Cash Offer (ICO) Trade Center is your all-new source of qualified car buyers with quality trades in tow! It’s now easier than ever before to transition your trade prospects to the buying flow with ICO’s instant trade values and integrated wesbite widget!
TRADE CENTER
A New Source of Quality Trade-Ins & Qualified Car Buyers
Instant Cash Offer (ICO), accessible through the platform on your AutoTrader.ca Vehicle Detail Pages (VDPs) as well as a widget embedded to your dealership website, provides consumers access to an instant valuation for their trade ahead of visiting your store to purchase a new or pre-owned vehicle. Consumers input the specifics about the vehicle they intend to trade into your store and are presented with an instant valuation, eliminating any inefficiencies associated with the traditional trade-in process.
WEBSITE WIDGET
Capture Trade-In Interest Directly Through Your Dealership Website
Did you know that you can offer your customers the simplicity and ease of trading-in a vehicle through Instant Cash Offer (ICO) directly from your dealership website? The Website Widget can be seamlessly embedded to your website, allowing users to input their vehicle condition, just as they would on the AutoTrader.ca Marketplace, providing for a consistent consumer experience and another pathway to connect with pre-qualified consumers.
EXCLUSIVE OFFER FOR
VolksKlick Program Dealerships
Dealers on the VolksKlick program that subscribe to ICO and the Website Widget, which brings the Trade Center functionality directly to the dealership website, are eligible to have ICO integrated directly to the VolksKlick experience at no additional cost. By bundling these two products, VolksKlick subscribers will enjoy 10% off ICO!
How Does the Program Benefit You?
- Increase the volume and quality of your engagement opportunities with new website entry point
- Immediate consumer-facing trade-in values backed by Accu-Trade for improved automation and remote selling
- Trade flow built into to customer’s shopping cart, for a seamless consumer experience and dealer workflow
HOW TRADE CENTER WORKS
KEY TRADE CENTER INSIGHTS
44%
of vehicles are 0-5 years in age
36%
of vehicles are 6-10 years in age
25%
of vehicles have 0 – 50K mileage
28%
of vehicles have 50 – 100k mileage
Source: TRADER Data Warehouse, March 2022.
We’re Here to Support You
With access to all the resources you need to get setup for success
- Detailed ‘Dealer Handbook’ featuring consumer communication guide with email scripts and talk tracks
- Dedicated Performance Manager and support team
- Marketing campaign to drive awareness and educate consumers
