How a Dealer Group Lost an Estimated $2.5 Million in Annual Profits by Reallocating their Ad Spend
Learn why AutoTrader.ca remains a critical driver of dealership profitability and what happens when you step away.
What You Will Discover Inside
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How restoring lead volume cannot replace AutoTrader’s qualified audience of car buyers with high purchase intent and superior conversion efficiency
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Benchmark data showing how competitors gained +7% in funded deals while a prominent dealer group fell behind, resulting in a net -14% opportunity loss
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The long-term risks of reduced visibility on Canada’s most trusted automotive marketplace with the largest qualified audience of car buyers with high purchase intent and superior conversion efficiency
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How AutoTrader.ca delivers purchase-ready shoppers that drive conversions
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How a Pause to a Dealer Group’s Presence on AutoTrader.ca Impacted Profitability, Prompting a Return
Dealer Success Story
“AutoTrader makes it easy for our sales people to follow up with leads.”
Greg Smith
Vice President of Operations
