Rural Dealer Wins Top Prize in Canada
Today, TRADER Corporation announced the winner of the 2015 Driven to Perform Contest. The contest, which debuted for the first time early last year, aimed to recognize the top performing dealer in Canada. The inaugural winner was selected based on key performance metrics using the vAuto inventory management solution, including: turn rate, average days in inventory, cost to market and price to market.
“We are excited to announce Craig Dunn Motor City from Portage LaPrairie, MB as the winner of the 2015 Driven to Perform Contest. When we compared their performance prior to using vAuto to where they are today, it’s really quite impressive to see the growth transition and efficiencies the product has created,” says Robert Rath, Vice President of Business Development at TRADER.
vAuto is the only inventory management solution on the market that integrates live local market data powered by AutoTrader.ca. With over 8,500 dealerships subscribing to vAuto in North America, the solution offers unique tools to help dealers make better and faster sourcing, appraising and pricing decisions.
“I was surprised by the results [of vAuto], it’s absolutely the only reason I can remain competitive outside of major metro [Winnipeg], especially in today’s economy where there may be less consumer demand,” says Tyler Dunn, Sales Manager of Craig Dunn Motor City. The dealership, part of the Murray Group of dealerships, has been a vAuto subscriber for over 3 years and is located 100 kilometers outside of Winnipeg. »