We are continuing to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here are our finding’s from the week of April 6th, 2020. “Last week, the amount of visits and unique visitors to the marketplace remained stable in comparison to the prior week. What’s most interesting to note
AutoTrader.ca Traffic & Engagement (week of April 6 2020) Lire la suite »
Whether partially or fully operational, a growing number of dealerships across Canada have turned to digital retailing as a key component of servicing customers and selling cars during the COVID-19 pandemic. While some have already made the shuffle, ahead of these unprecedented times, others will need to implement this all-new way of conducting business into
When Life Gives You Lemons: Sell Cars? Lire la suite »
In order to build a sound business approach and strategy, given the current operational limitations posed by COVID-19, it’s crucial for automotive dealers to understand the present-day intentions of Canadian car buyers. As Canada’s leading digital automotive solutions provider, we commissioned the team at DIG Insights to survey 2,800 Canadians and focus in on those
TRADER Study Shows Major Shifts in Vehicle Purchase Intent Due To COVID-19 Lire la suite »
Week by week we continue to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. “In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate
AutoTrader.ca Traffic & Engagement (week of March 30 2020) Lire la suite »
Originally published to trffk.ca If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these challenging times that no industry has
Best Practices For Dealers Digital Marketing During COVID-19 Lire la suite »
There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill
Instilling Confidence with Car Shoppers During COVID-19 Lire la suite »
With the impact of the COVID-19 pandemic being felt across various industries, some Canadian automakers have announced measures they’re taking to help Canadians through this crisis. South of the border, automakers are making big changes to give customers financing flexibility, including offers to defer payments for up to six months on purchases made now. Hyundai
Automakers Offering Relief to Buyers Affected by COVID-19 Lire la suite »
It’s not too often that someone sells you a product that helps you succeed and then tells you that they’ve created a new strategy that’s even better. But that’s exactly what vAuto founder and pioneer behind the Velocity Method of Management, Dale Pollak, has succeeded in doing with dealers across North America. TRADER Corporation, in
vAuto Founder Dale Pollak Introduces Provision ProfitTime to Canadian Market Lire la suite »
New AutoWriter tool allows automotive retailers to quickly generate unique and compelling vehicle descriptions online Toronto, ON (June 5, 2019) – TRADER Corporation, in partnership with inventory management software company, vAuto, announces the release of AutoWriter, an automated description writing tool within the vAuto Provision Suite. Following a successful launch in the US, TRADER invested
Highlights from TRADER Carology Vancouver at the Annex Theatre Lire la suite »
