Simplifying Today to Power
Tomorrow’s Innovation
Get Exclusive Early Access to Our New & Improved AutoTrader.ca Used Vehicle Listings Packages
Our new and improved AutoTrader.ca Used Vehicle Listings packages are designed to reduce complexity, boost visibility, and turn online shoppers into showroom footfall.
A Simpler Way to Grow with AutoTrader.ca
Too Many Options, Not Enough Time
Running a dealership is more complex than ever. Choosing the right online investment takes time away from connecting with customers and closing deals.
Making Growth Effortless
Our new packages make it easier to choose what fits your dealership best. Each one is designed to reduce complexity, improve performance, and keep you focused on what matters most — selling cars.
Simplifying Today to Power Tomorrow
These packages are the first step toward smarter, more connected solutions — simplifying today to power tomorrow’s innovation.
Highlights of Our New Simplified & Streamlined
AutoTrader.ca Used Vehicle Listings Packages
Choose the offering that aligns to your dealership’s needs and goals.
Go 
Start Strong
Build steady visibility with a simple, reliable foundation for success.
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Organic visibility
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AutoMatch
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Estimated Trade-In Leads
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Listing Health
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Price Indication
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Competitive Insights (Beta) [Free Trial]
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Equipment Alert [Free Trial]
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Deal Builder
Smart 
Work Smarter
Reach more buyers with higher visibility and AI-driven insights.
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More Visibility
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AutoMatch
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Estimated Trade-In Leads
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Listing Health
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Price Indication
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Competitive Insights (Beta)
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Equipment Alert
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Deal Builder
Smart+ 
Grow with Confidence
Unlock stronger performance and AI-powered optimization — built to scale as your needs evolve.
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Enhanced Visibility
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AutoMatch
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Estimated Trade-In Leads
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Listing Health
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Price Indication
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Competitive Insights (Beta)
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Equipment Alert
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Deal Builder
Performance Uplift to Increase Visibility & Drive More Dealership Footfall
A True Evolution to How Car Shoppers Find Your Listings
Available in Smart
Smart+
Effortless
Performance Lift
Without manual setup, oversight or added complexity for dealers.
Intelligent
Inventory Promotion
Maximized relevance with intelligent inventory promotion and less visual distraction.
Promoting All Your Inventory,
All the Time
The entirety of your stock gets promoted – all the time.
Always-On AI Optimization for Optimal Results
You sell cars. We make sure more shoppers see them.
Available in Smart+
We’ve got your back!
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Our Artificial Intelligence (AI) evaluates dealer performance regularly and in real-time.
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Your listings stay visible and capture more qualified leads that convert to dealership footfall.
How we will serve you –
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It’s a partnership
The better you merchandise and price your listings, the stronger the results our AI will deliver. -
If things slow down, we step in
Your listings get an automatic visibility boost when performance dips. -
Less time tweaking, more time selling
You stay focused on your working sales opportunities — we will handle the optimization.
Empowering Dealers with Smarter Lead Generation & Engagement Tools to Maximize Performance
AutoMatch
Conquest Leads from Private Seller Ads with an Advancement in Artificial Intelligence (AI)
This lead generation mechanism leverages AI to pinpoint similar vehicles available at automotive retailers within 100km of the private seller’s location and dynamically flags these alternatives to AutoTrader.ca car shoppers directly through the lead form on private ads.
The dynamic prompt encourages consumers to act, driving sales opportunities for your dealership’s inventory, while providing car shoppers with more options, greater convenience, and the chance to find a better fit faster.
Estimated Trade-In
Complimentary Access to Our Enhanced Vehicle Appraisal Technology
Our enhanced vehicle appraisal technology provides AutoTrader.ca car shoppers a competitive valuation for their current vehicle, moving them one step closer to finalizing their purchase.
You’ll gain access to a streamlined vehicle acquisition source, while augmenting your profit potential from another piece of inventory, with strong margins baked right into the trade-in offer.
Deal Builder
Offer Car Shoppers the Flexibility to Build a Deal from Your Inventory Listings
Deal Builder enables car shoppers to complete more phases of the car buying journey directly from your Vehicle Details Pages (VDP), through a straightforward and streamlined experience, generating better quality leads that convert at a rate of up to 2.5X higher than traditional leads.*
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Payment Calculator
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Save a Deal
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Price Indication
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Estimated Trade-In
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Availability Check
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Appointment Request
Available in Smart
Smart+
Enjoy Priority Access to Dashboard
Your All-New AI-Powered Command Center
Built from the ground up, with your feedback in mind, Dashboard is your all-new AI-powered command center, providing more control, visibility, and performance for your marketplace presence.
Dashboard delivers your key performance data and insight in one convenient location, so that you can see how buyers are engaging with your inventory listings, get a view of performance in just few clicks, and tap into AI-powered insights to make more informed decisions and move more metal off your lot.
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Key data in one place, including inventory, leads, performance
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DealerIQ provides a suite of AI tools for pricing and merchandising recommendations
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Competitive insights, detailing price ranking, equipment comparison and alerts
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Listing health and quality score to improve your online presence, boost visibility and consumer engagement
Available in Smart
Smart+
A Giant Leap Ahead with Competitive Insights
View competing vehicles through Dashboard for any inventory listing and instantly glean price ranking within the competitive environment.
Gain powerful insights with detailed analytics that let you easily compare your vehicles to competitors, factoring price, equipment, visibility, and demand, while automatic highlights alert you instantly whenever a competitor lowers a price or lists a new vehicle.
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Know your competitor’s advertised inventory
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Set optimal, competitive prices
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Advertise more effectively
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Leverage AI insights effortlessly – no expertise required
Get a Pulse Check of Your Inventory Performance with Listing Health
Listing Health provides a clear and concise overview of how well your vehicle listings perform online, identifying areas for improvement to boost inventory visibility, car shopper engagement, and sales performance.
Quality Score measures the completeness and effectiveness of each listing, offering instant insights into how effective and optimized they are at attracting car buyers.
Available in Smart
Smart+
Request a Connect with Your AutoTrader Account Representative
to Take Advantage of Our Exclusive Early Bird Offer
Source: (1)AutoTrader Data Warehouse, Dealer Performance, September – October 2024.
