The Power of a Photo
A photo is the first thing that captures a consumers attention. It’s the reason they choose to see a vehicle in person – the driving emotional force that makes a consumer say “I want that car”.
AutoTrader Capture Services brings together state of the art equipment and highly trained professional photographers, with familiarity and experience in automotive, to capture your pre-owned and new vehicles, ensuring your inventory shines through high quality visuals that are sure to build better connections with car shoppers and drive direct response to your advertisements!
DID YOU KNOW?
of consumers never send an email or lead to the dealer ahead of time
of consumers say they will use online as part of their buying process
of shoppers say they will use marketplaces as a primary tool to do their deep research
This means, consumers are making purchasing decisions based on the quality and quantity of Vehicle Description Page photos and the availability of specifications and details.
Save Time and Energy
You’re busy and taking photos, touching them up, then posting them to the marketplace takes up valuable time that you could be investing in other aspects of your business. With AutoTrader’s Capture Services, the whole process is managed for you through professional service and equipment.
State of the Art Equipment
Our professional photographers use state of the art equipment including a digital SLR camera, with 24.2 megapixel capability to capture every detail of the vehicle.
A Dedicated Rep On-Call
Fresh inventory captured as needed, on a weekly basis. A dedicated representative will ensure each photo is the highest standard and set up to your preferences.
24 Hour Turnaround
From the time the photos are taken, representatives upload photos within 24 hours, ensuring that your new merchandise is live online and ready to be viewed by potential buyers.
TRADER Premium Capture Service
Premium Capture provides a first-class approach to capturing professional grade photos of your vehicles using trained and experienced photographers and top of the line equipment.
- Up to 15 branded photos per vehicle in front of your preferred backdrop at your dealership
- Fresh inventory captured weekly by our highly trained professional photographers
- Photos captured using a DSLR with 24.2MP capability to capture every rich detail of the vehicle*
- Capture images are available to be syndicated**
TRADER Premium Capture+ Service
Premium Capture+ is an extension of the Premium Capture service that offers a full-service approach to not only capturing but also to editing professional grade photos of your vehicles. Each photo will have a superior finish including a customized background.
- Up to 20 branded photos per vehicle at your dealership
- Custom designed backgrounds for your inventory
- Fresh inventory captured weekly by our highly trained professional photographers
- Photos captured using a DSLR with 24.2MP capability to capture every rich detail of the vehicle*
- Capture images are available to be syndicated**
Get Two Vehicles Photographed, Obligation Free!
Test Drive Premium Capture to Showcase Your Inventory With Professional Quality Photos†
* Photos loaded into listing will be reduced in resolution to ensure efficient load times but original high-resolution images will be provided to the dealer. ** Based on your existing syndication package. † Only applicable in areas where Premium Capture is available.
