Maximize New Vehicle Visibility. Drive Qualified Leads. Increase Sales.
New-car shoppers are actively searching AutoTrader.ca for their next vehicle. Reach Canada’s largest audience of in-market shoppers and put every new vehicle in front of consumers actively comparing models, payments, and incentives.
Showcase Your New Vehicle Inventory to the
Largest Audience of In-Market Shoppers
9
represents the number of times new car buyers visit online marketplaces during their buying journey¹
60%
of new car buyers say online automotive marketplaces influence their purchase decision¹
45%
of new car buyers spend over 1 hour on online automotive marketplaces during every visit¹
85%
of all searches on AutoTrader.ca are for both used and new vehicles²
Source: (1) DIG Insights Path to Purchase, August 2022. n=1369. Source: (2) AutoTrader Data Warehouse, April 2023.
New Vehicle Listings Packages
Flexible options to expose your new vehicles to a motivated, high-intentaudience at the exact momentthey’re poised to convert.
Establish a Presence
Steady visibility and presence for your new vehicle inventory with a reliable foundation
- Organic Visibility & Reach ⬤⬤⬤
- Estimated Trade-In Leads
- Incentive & Offers Promotion
- Deal Builder
- New Car Image Library *
- Custom Video
- Enhanced Branding Tools
- Prominent Ad Placement (SearchTurbo)
- Listing Health
- Price Analysis
Amplify Prominence & Impact
Amplify Prominence & Impact Reach more shoppers with increased visibility and engagement through brand-building tools
- Enhanced Visibility & Reach ⬤⬤⬤
- Estimated Trade-In Leads
- Incentive & Offers Promotion
- Deal Builder
- New Car Image Library *
- Custom Video
- Enhanced Branding Tools
- Prominent Ad Placement (SearchTurbo)
- Listing Health
- Price Analysis
- Competitive Insights
- Equipment Alert
★ AutoTrader.ca Used Listings Package Dependent
*Available for Participating Manufacturers
“Over the last 18 months we’ve noticed a massive spike in just attention to our new car inventory, from people outside of our general zone of doing business… I think that it’s a strong system, and I think what we get out of it is exposure, that we didn’t have before.”
Richard Davies | Vice President & General Manager
Tools Designed to Drive New Vehicle Performance
DemandAI
Advertising new vehicle inventory on AutoTrader.ca gets your listings in front of the largest audience of new car car shoppers in Canada – driving even more visibility and engagement. AutoTrader.ca New Vehicle Listings includes online shopping tools to support the car shopping journey.
AutoMatch
Private Seller Lead Conquesting with Our Advancement in Artificial Intelligence (AI)
This lead generation mechanism leverages AI to pinpoint similar vehicles available at automotive retailers within 100km of the private seller’s location and dynamically flags these alternatives to AutoTrader.ca car shoppers directly through the lead form on private ads.
Dashboard
Your All-New AI-Powered Command Center
Built from the ground up, with your feedback in mind, Dashboard is your all-new AI-powered command center, providing more control, visibility, and performance for your marketplace presence.
Deal Builder
Offer Car Shoppers the Flexibility to Build a Deal from Your Inventory Listings
Deal Builder allows consumers to complete more phases of the car buying journey directly from your listings in a simple and streamlined car shopping experience. Deal Builder has been shown to generate greater quality leads that convert at a rate of up to 2.9X higher than general leads.
Estimated Trade-In
Gain Access to a Streamlined Vehicle Acquisition Source
Our enhanced vehicle appraisal technology, Estimated Trade-In, provides AutoTrader.ca car shoppers a competitive valuation for their current vehicle, moving them one step closer to finalizing their purchase and giving you access to a streamlined vehicle acquisition source, optimizing your profit potential.
New Car Image Library
An Industry-First Automated Photo Solution for Your New Car Inventory
Get access to a complete set of new vehicle photos, captured uniquely, seasonally adjusted, with dynamic background content. With New Car Image Library, we’ll auto-populate your Vehicle Detail Pages (VDPs) with a complete set of photos within 24 hours of the photos hitting your DMS. New Car Image Library features professionally produced photos for most major new cars available in the Canadian market, categorized by year, make, model, trim and colour.
