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La Puissance des Données pour Présenter vos Annonces Automobiles à un Auditoire Réceptif

De nos jours, tout achat publicitaire qui se respecte doit s’accompagner d’une certaine exploitation de données. Partout en ligne, les spécialistes affirment que les mégadonnées, aussi appelées “Big Data”, sont devenues incontournables. Mais que veulent-ils vraiment dire, au juste? Et encore plus important: comment est-ce que ça peut vous aider à vendre plus de véhicules?

Brand New Listing Designs on

We listened to feedback from dealers and consumers, and are pleased to present new listing designs on the Search Results Page (SRP) on! The brand new look features a refreshed display of content and up to 3.5X larger photos! What we heard from consumers  As you may know, we collect consumer feedback regularly to understand

TRADER Corporation Receives AdClub Digital Publisher of the Year Award!

Last week, TRADER Corporation was presented with the Digital Publisher of the Year Award at Digital Day 2017, hosted by the Advertising Club of Toronto (AdClub) Digital Day is the largest annual networking event for the Canadian online advertising community. Each year, AdClub presents the People’s Choice Awards to recognize outstanding digital content and campaigns,

Nouvel outil d’estimation de la valeur de reprise sur

Nous sommes heureux d’annoncer la mise en ligne sur d’un nouvel outil qui permet aux consommateurs d’obtenir la valeur moyenne d’un modèle de véhicule, selon qu’ils souhaitent le vendre, l’acheter ou l’inclure comme véhicule d’échange dans une transaction. Cet outil a été développé dans le cadre de la prochaine phase de l’initiative autoHEBDO Qi,

New Trade-In Value Tool on

We are pleased to announce we have introduced a new feature on that allows consumers to calculate the average price range of their vehicles – whether they’re buying, selling or trading in. It was developed as part of the next phase of our autoTRADER iQ initiative, to give car shoppers access to even more

5 Ways to Better Merchandise Vehicles on

With over 13.5 million visits a month and more than 3 million mobile app downloads, TRADER Corporation and its online destinations – including – deliver best-in-class digital web and advertising solutions to help accelerate business performance of dealers across Canada. When it comes to merchandising inventory on, we’re focused on giving dealers more

Buying or Selling a Car? There’s a Better Way

Toronto, ON - March 4, 2013 - Car buyers and sellers can avoid going to extreme lengths to get deals done with a simple visit to, according to a new national marketing campaign that launches today. Continuing the pace it set with its 2012 CASSIES Grand Prix winning “The Most Cars in One Place” Rolls Out Enhanced iOS App

Toronto, ON – August 15, 2012 – today announced a major update to its free mobile app for iPhone and iPad (iOS) devices. The app is designed to provide Canadians the functionality to find the right vehicle for them on the go as easily as possible and in fact, to date, over half a