Lead Assistant

Richer Lead Insights for Your Team.
A Better Experience for Car Shoppers.

Our AI-powered Lead Assistant strikes while the iron’s hot, engaging car shoppers moments after their initial inquiry to continue the conversation and gather the information your team needs to follow up faster, deliver more personalized conversations, and focus on the details that matter most.

Less Time Chasing Information.
More Time Selling Cars.

Understand Car Shopper Needs from the First Touch

Capture richer shopper insights through AI-powered conversations, including purchase intent, appointment availability, and preferred contact method, giving your sales team more complete, actionable lead details.

Better Context, Stronger Connections

Lead Assistant engages car shoppers immediately after their initial inquiry, gathering valuable information in the background without requiring any additional effort from your sales staff.

Prioritize, Personalize & Engage Faster

Identify high-intent buyers sooner with richer lead insights, enabling your sales personnel to prioritize follow-up, personalize conversations, and move shoppers to the next stage of their buying journey faster.

From Inquiry to Insight in 3 Simple Steps

Lead Assistant is on duty 24/7 to engage car shoppers right after their initial inquiry, capturing more content to support faster follow-up.

Step 1

A car shopper submits a lead through your AutoTrader.ca inventory listing.

Step 2

Lead Assistant instantly engages the shopper with relevant follow-up questions to gather more details about the shopper’s needs.

Step 3

The collected context is added to the lead record in Dashboard, ready for your team to act on.

Dealer Playbook

Get the Most Out of Every Lead

Whether you’re just getting started or looking to maximize the value of every lead, our complimentary Dealer Playbook provides practical guidance to help your team work more efficiently and engage shoppers with confidence.

Best practices for reviewing and following up on leads
Tips for prioritizing high-intent shoppers
Guidance to help your sales team maximize every opportunity

Download the Dealer Playbook to discover how AI-powered lead enrichment can help you save time, enhance lead quality, and get the most value out of every inbound lead!

Download

Frequently Asked Questions

How do I receive the additional lead information?

Information collected by Lead Assistant is immediately added to the lead record in Dashboard. Your sales team can review the collected details before following up with the prospect.

Can I customize Lead Assistant's responses or questions?

Lead Assistant is designed to engage car shoppers using AI-powered conversations that collects the most relevant information to support your sales team. At this time, the conversation flow and responses cannot be customized by individual dealerships.

Can I disable Lead Assistant on my inventory listings?

Lead Assistant is a standard feature included on eligible AutoTrader.ca inventory listings as part of our ongoing commitment to improving lead quality, enhance the consumer experience, and help dealerships engage customers more effectively through richer lead insights.

Does Lead Assistant support multiple languages?

Yes. Lead Assistant supports multiple languages and will automatically communicate with shoppers in their preferred language, helping create a more accessible and seamless experience.

Does Lead Assistant replace my sales team's follow-up?

No. Lead Assistant is designed to complement your existing sales process by engaging shoppers immediately after their initial inquiry to gather more information. Your sales team remains responsible for reviewing the information, following up with the shopper, and guiding them through the purchasing journey.

Is any setup required?

No. Lead Assistant is automatically enabled on eligible AutoTrader.ca inventory listings. There is no additional setup, configuration, or training required.

See Lead Assistant in Action!

Get in touch with a Canadian automotive specialist to discover how Lead Assistant can help your dealership capture richer lead insights, improve follow-up, and maximize every opportunity.

Request a Demo