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AutoTrader.ca

AutoTrader.ca Marketplace Traffic & Engagement (week of April 20 2020)

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New updates are in from last week’s autoTRADER.a traffic and engagement! Our Director of Marketing Intelligence, Baris Akyurek, shares the results of the latest report. “Last week, unique visitors increased to 2.2M which represents 3.8% growth YoY. We saw a massive spike in engagement with VDP views of 14.3M, an increase of 6.5% YoY. Shoppers

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Checklist: Does Your Dealership Website Meet Consumer Needs?

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Our recent consumer research study showed that dealership websites are one of the top three online sources used by car shoppers today. When they arrive to the dealer website, shoppers have already established the vehicle they want and are narrowing down which dealership they will be purchasing from. Due in part to physical distancing measures

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COVID-19 Triggers Major Reshuffle of Most-Searched Models on AutoTrader.ca

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Over the past few weeks we have analyzed how COVID-19 has resulted in changes to consumer shopping trends on AutoTrader.ca. Thus far, traffic and vehicle detail page (VDP) views have remained steady, as consumers continue to use the marketplace to shop for their next vehicle, although 57% say that their time to purchase is over

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AutoTrader.ca Traffic & Engagement (week of April 6 2020)

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We are continuing to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here are our finding’s from the week of April 6th, 2020. “Last week, the amount of visits and unique visitors to the marketplace remained stable in comparison to the prior week. What’s most interesting to note

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Early Consumer Data Points To Enhanced Need For Automotive Digital Retail Solutions Amidst COVID-19

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Originally published to Canadian Auto World In the wake of COVID-19, Canadians have been urged to stay home based on recommendations by the World Health Organization and the Public Health Agency of Canada. In response, many Canadian dealers have had to close their in-store sales department and limit their operations to service functions. Consequently, online

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TRADER Study Shows Major Shifts in Vehicle Purchase Intent Due To COVID-19

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In order to build a sound business approach and strategy, given the current operational limitations posed by COVID-19, it’s crucial for automotive dealers to understand the present-day intentions of Canadian car buyers. As Canada’s leading digital automotive solutions provider, we commissioned the team at DIG Insights to survey 2,800 Canadians and focus in on those

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AutoTrader.ca Traffic & Engagement (week of March 30 2020)

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Week by week we continue to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. “In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate

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Société TRADER lance une nouvelle Suite de vente à distance pour aider les concessionnaires canadiens à mobiliser immédiatement leurs opérations en ligne durant la pandémie de la Covid-19

Communiqués de presse /

  Les outils de vente à distance permettent aux concessionnaires de faciliter leurs interactions avec les clients de façon digitale en réponse aux conditions du marché actuel sans précédent   MONTRÉAL, QC – 2 avril 2020 – Société TRADER, le chef de file des médias numériques consacrés au marché de consommation automobile au Canada, lance aujourd’hui la

Société TRADER lance une nouvelle Suite de vente à distance pour aider les concessionnaires canadiens à mobiliser immédiatement leurs opérations en ligne durant la pandémie de la Covid-19 Lire la suite »

AutoTrader.ca Traffic & Engagement (week of March 23 2020)

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The situation regarding COVID-19 continues to evolve in Canada, with impacts on AutoTrader.ca traffic varying by day. However, our Director of Marketing Intelligence, Baris Akyurek, took a look at what trends we can observe. “The marketplace has proven very resilient in the face of COVID-19. This past week we saw around 3.5M sessions and 10.7M

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