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AutoTrader.ca

TRADER Study Shows Major Shifts in Vehicle Purchase Intent Due To COVID-19

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In order to build a sound business approach and strategy, given the current operational limitations posed by COVID-19, it’s crucial for automotive dealers to understand the present-day intentions of Canadian car buyers. As Canada’s leading digital automotive solutions provider, we commissioned the team at DIG Insights to survey 2,800 Canadians and focus in on those

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AutoTrader.ca Traffic & Engagement (week of March 30 2020)

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Week by week we continue to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. “In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate

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Société TRADER lance une nouvelle Suite de vente à distance pour aider les concessionnaires canadiens à mobiliser immédiatement leurs opérations en ligne durant la pandémie de la Covid-19

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  Les outils de vente à distance permettent aux concessionnaires de faciliter leurs interactions avec les clients de façon digitale en réponse aux conditions du marché actuel sans précédent   MONTRÉAL, QC – 2 avril 2020 – Société TRADER, le chef de file des médias numériques consacrés au marché de consommation automobile au Canada, lance aujourd’hui la

Société TRADER lance une nouvelle Suite de vente à distance pour aider les concessionnaires canadiens à mobiliser immédiatement leurs opérations en ligne durant la pandémie de la Covid-19 Lire la suite »

AutoTrader.ca Traffic & Engagement (week of March 23 2020)

Articles /
The situation regarding COVID-19 continues to evolve in Canada, with impacts on AutoTrader.ca traffic varying by day. However, our Director of Marketing Intelligence, Baris Akyurek, took a look at what trends we can observe. “The marketplace has proven very resilient in the face of COVID-19. This past week we saw around 3.5M sessions and 10.7M

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Instilling Confidence with Car Shoppers During COVID-19

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There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill

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