Week by week we continue to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. “In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate
AutoTrader.ca Traffic & Engagement (week of March 30 2020) Lire la suite »
Getting equipped with the right tools to make going remote easier for your dealership is paramount during this time. We have identified two distinct groups of consumers actively browsing on the AutoTrader.ca Marketplace; (i) those looking to purchase a vehicle now, and, (ii) those stuck in a research stage, likely to buy once the spread
Going Remote? These Are the Tools You Need. Lire la suite »
Les outils de vente à distance permettent aux concessionnaires de faciliter leurs interactions avec les clients de façon digitale en réponse aux conditions du marché actuel sans précédent MONTRÉAL, QC – 2 avril 2020 – Société TRADER, le chef de file des médias numériques consacrés au marché de consommation automobile au Canada, lance aujourd’hui la
AutoTrader.ca Traffic & Engagement (week of March 23 2020) Lire la suite »
There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill
Instilling Confidence with Car Shoppers During COVID-19 Lire la suite »
2019 Auto Remarketing Under 40: Chris Samadh Lire la suite »
TRADER Leadership Spotlight: Matt Lawson & Jody Gill Lire la suite »
Data has become the currency on which advertising is purchased. There is lots of buzz online about what big data is and how important it is to use it. But, what does data really mean? And more importantly, how is it going to help you sell cars? We wanted to take this opportunity to break
How Data Helps You Reach the Right Audience With Your Automotive Advertising Lire la suite »
Brand New Listing Designs on AutoTrader.ca Lire la suite »
Nous sommes heureux d’annoncer la mise en ligne sur AutoHebdo.net d’un nouvel outil qui permet aux consommateurs d’obtenir la valeur moyenne d’un modèle de véhicule, selon qu’ils souhaitent le vendre, l’acheter ou l’inclure comme véhicule d’échange dans une transaction. Cet outil a été développé dans le cadre de la prochaine phase de l’initiative autoHEBDO Qi,
Nouvel outil d’estimation de la valeur de reprise sur AutoHebdo.net Lire la suite »
