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TRADER Launches TRADER Exchange in Ontario

Toronto, ON – November 12, 2014 – Today, TRADER Corporation, the leader in automotive digital media and marketing solutions announced the official launch of its new online auction product, TRADER Exchange, to the Ontario market.   The product launched earlier this week with 230 vehicles ready for auction.

TRADER Exchange is an online dealer to dealer auction platform that provides a quick and secure channel for sourcing and wholesaling vehicles.   The platform boasts the only online auction system on the market today that enables dealers to tap into their existing inventory and select to wholesale or retail a vehicle in one easy step.

TRADER aims to provide a complete range of tools and services that meet their dealer customer’s needs by introducing TRADER Exchange into its existing wheelhouse of products which includes inventory management (velocIT), marketing (autoTRADER.ca) and advertising solutions (dealerSMARTsolutions).

“TRADER Exchange is a great addition to TRADER’s set of products and services.  With TRADER Exchange we’re taking a giant leap forward in meeting the wholesale needs of our dealer clients.” says Robert Rath, VP of Dealership Products and Business Development.

The auction platform integrates with the user’s existing desktop inventory management system, ControlCenter, as well as the business’ mobile app, the TRADER dealer app.  Other highlights of the product include 24/7 access, a verified network of dealers, CarProof VHR and reconditioning report integration, and arbitration services.

“We took our time to really research and develop the product based on the needs of today’s Canadian automotive dealer in mind.  From a purely wholesale perspective, regardless of whether it’s online or live, we knew that there were a lot of improvements that could be made,” says Rath, he goes on to state “From the feedback we have received thus far I think we’ve done a good job of creating a more transparent and efficient channel for dealer wholesale activity and we look forward to continuing to enhance the product moving forward.”

TRADER Exchange is scheduled to launch in provinces across Canada throughout 2015.

About TRADER Corporation

TRADER Corporation is a trusted Canadian leader in online media, automotive consumer marketplaces and automotive-focused digital marketing solutions. The company’s best-of-breed product portfolio includes dealerSMARTsolutions, a full arsenal of tools and technology to turn automobile dealerships into serious online competitors, and velociT Solutions, a robust offering to help clients make faster and smarter inventory decisions based on real time local market knowledge.  Online marketplaces and destinations include: autoTRADER.ca™, autoHEBDO.net™ and Autos.ca.  Visit www.tradercorporation.com for more information.

About the Author

Milan Brankovic

Senior Manager, Channel Marketing

TRADER Corporation