Press Release

June 5, 2019

• 3 Minute Read

TRADER Corporation Introduces Automated Vehicle Description Writer to Canadian Automotive Market

New AutoWriter tool allows automotive retailers to quickly generate unique and compelling vehicle descriptions online

Toronto, ON (June 5, 2019) – TRADER Corporation, in partnership with inventory management software company, vAuto, announces the release of AutoWriter, an automated description writing tool within the vAuto Provision Suite. Following a successful launch in the US, TRADER invested in bringing the AutoWriter tool to automotive retailers across Canada.

AutoWriter simplifies the merchandising process for automotive retailers while enhancing the quality of their online vehicle listings. The tool uses customizable descriptions that are designed based on the individual retailer’s selection criteria and unique vehicle attributes.

AutoWriter lets retailers create vehicle descriptions in less than 1 minute.

The tool also features:

• Easy-to-use writing and editing capabilities at the click of a button
• Comprehensive vehicle features added from OEM sites for supercharged Search Engine Optimization (SEO)
• Accurate like-for-like OEM Certified Pre-Owned (CPO) program details published directly to vehicle listings
• Make/model specific reviews and vehicle awards
• Dynamic descriptions on Used Car listings

“We know through our consumer research that 82% of car shoppers use online sources including AutoTrader.ca and dealership websites as part of their vehicle purchase process,” said Matt Lawson, Vice President, Dealer Software & OEM at TRADER. “Viewing and researching vehicles online is their primary influence for making buying decisions, which is why it’s extremely important for dealers to profile the key attributes of every VIN-specific vehicle online. The new AutoWriter tool automates the process for dealers by creating unique and rich vehicle descriptions for every piece of inventory, making them highly relevant to each consumer and giving the dealer the ability to stand out in the crowd.”

Automotive retailers can also optimize their vehicle descriptions through keyword suggestions for higher exposure in search results. Descriptions can be generated in under a minute and published to any third-party site to save both time and resources for customers.

“AutoWriter is unlike any other tool as it cuts down time on vehicle merchandising and quickly generates descriptions based on the dealers’ preferences,” said Randy Kobat, Senior Vice President for vAuto. “These detailed descriptions grab the attention of online consumers and encourages them to interact with the listings.”

AutoWriter is now available to all vAuto customers in Canada through TRADER.

For more information visit: www.go.trader.ca/autowriter

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About TRADER Corporation

TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 16 million visits a month and more than 4.1 million mobile app downloads, TRADER’s automotive marketplace – AutoTrader.ca – is the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights.

For more information, visit: go.trader.ca

Follow TRADER on LinkedIn, Twitter and YouTube!

About vAuto
vAuto® provides innovative technology, tools and business intelligence to thousands of dealerships across the United States and Canada, helping them compete more effectively and increase new/used vehicle sales volumes and profits. Founded in 2005, vAuto revolutionized dealers’ used vehicle operations with the groundbreaking Provision® suite of tools. Leveraging The Velocity Method of Management®, pioneered by vAuto founder, Dale Pollak, Provision helped dealers adopt a more transparent and turn-focused approach to used vehicle acquisition, appraising, pricing and merchandising based on real-time, local market supply-and-demand data. In 2018, vAuto released the Provision ProfitTime metric and methodology to help dealers maximize inventory turn and gross profit based on the investment value or profit potential of each vehicle, planned to launch in Canada later this year. vAuto’s solutions also include Conquest, a new vehicle inventory management and pricing system. Headquartered near Chicago, Illinois, vAuto is a Cox Automotive™ brand.

Media Inquiries

Michelle Saraceno

Senior Manager, Communications Strategy

TRADER Corporation | AutoTrader.ca

416.784.5200 ext. 3599

michelle.saraceno@trader.ca