TRADER Corporation and Dealertrack Canada Introduce Digital Retailing Technologies to Improve the Car Buying Experience

Exclusive partnership and connected car buying platform will transform the consumer experience, while driving efficiency and increasing vehicle sales for automotive retailers across Canada

TORONTO, ON – February 21, 2017 – TRADER Corporation and Dealertrack Canada are pleased to announce an exclusive partnership introducing an industry first transaction communication platform to Canadian automotive retailers. Together, both companies will bridge the gap between the online and in-store consumer experience while enabling the transformation of auto retailing through connected car buying technologies. These technologies will be available in market on April 1, 2017.

From ride sharing services to accommodation booking sites, there has been a paradigm shift in the retail industry and the seemingly instantaneous rise of brands that empower the consumer. These brands have disrupted the traditional retail shopping experience and set the new standard for the type of online convenience that is now expected by consumers.

The auto industry is now being affected by this inevitable shift towards digital retailing.

“Today’s connected car buyer expects an accelerated shopping experience that is efficient, transparent and seamless,” said Edwin Ulak, Vice President of Product at TRADER. “They want to save time at the dealership, and they want to take control and design their own shopping experience – across every aspect of the deal.”

The clear majority of the car buying journey today occurs online, while the retailer interaction time is limited at the end of the process, averaging only 2.5 days. TRADER and Dealertrack Canada will deliver a platform that enables dealers to streamline their deals and engage with consumers much earlier and at various stages in the purchase process. The partnership provides the ability to exclusively embed Dealertrack digital retailing tools into TRADER website solutions across Canada. It will facilitate deeper integration into the full website and advertising platforms providing consumers a seamless and efficient user experience and enriched workflow that is unmatched in the Canadian ad-tech space.

“This new digital shopping experience that has been evident in other retail industries is becoming the expectation for consumers in automotive retailing”, said Richard Evans, Vice President & General Manager at Dealertrack Canada. “We are excited by this partnership that will benefit both consumers and automotive retailers, providing a more efficient process for vehicle purchases in Canada.”

This partnership allows car buyers to personalize their payments, appraise their vehicle trade-in, apply for financing, and select various Finance & Insurance products. Bringing these in-store experiences online will educate and empower the consumer before they visit the dealership – and make the face-to-face sales experience more efficient for both the consumer and retailer.


Media Inquiries
Michelle Saraceno
Manager, Dealer Marketing, Communications
TRADER Corporation
Phone: 416.784.5200 ext. 3599

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Sabrina Arruda

Content Marketing Specialist

TRADER Corporation

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