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TRADER Corporation Announces Strategic Integration with CarProof

Leading Canadian Automotive Companies Partner to Launch TRADER Exchange and CarProof RECON

Toronto, ON – September 17, 2014 – Today, TRADER Corporation, the leader in automotive digital media and marketing solutions, announced it has enhanced its integration with CarProof, Canada’s leading vehicle history report provider. The partnership will now allow technical integration between CarProof solutions and TRADER’s new online auction platform called TRADER Exchange.

TRADER Exchange is an online dealer to dealer auction platform that provides a quick and secure channel for sourcing and disposing vehicles. The platform boasts the only online auction system on the market today that enables dealers to tap into their existing inventory and select to wholesale or retail a vehicle in one easy step.

With the launch of TRADER Exchange TRADER moves closer to providing a complete range of tools and services which includes inventory management (velocIT), marketing (autoTRADER.ca) and advertising solutions (dealerSMARTsolutions).

The new partnership will enable TRADER Exchange users to directly access CarProof Vehicle History Reports (VHR) and CarProof’s newly released product, RECON™. CarProof’s RECON tool generates trust between buyer and seller via easy to understand reconditioning estimates and condition reports that are accurate, verifiable, and readily accepted throughout the industry, which in turn offers transparency when looking to purchase a vehicle from auction.

“It was important for us to include ways to protect our users. When making any type of online purchase the fear is always whether or not you’re getting a fair deal. This is why we were excited to partner with CarProof. Their products are well known and they are a trusted source within the automotive industry,” says Robert Rath, Vice President of Dealership Products and Business Development at TRADER Corporation. He then goes on to say, “We look forward to working with CarProof to continuously provide great products and service offerings to our customers.”

“By using CarProof RECON, TRADER Exchange users can provide their customers with full transparency –this is crucial because trust is everything when you’re buying or selling,” adds Shawn Vording, Director of Product Management at CarProof. “We’re thrilled to take our already deep integration with TRADER to a new level and we’re proud to be a part of an exciting new platform in the automotive industry.”

About TRADER Corporation

TRADER Corporation is a trusted Canadian leader in online media, automotive consumer marketplaces and automotive-focused digital marketing solutions. The company’s best-of-breed product portfolio includes dealerSMARTsolutions, a full arsenal of tools and technology to turn automobile dealerships into serious online competitors, and velociT Solutions, a robust offering to help clients make faster and smarter inventory decisions based on real time local market knowledge. Online marketplaces and destinations include: autoTRADER.ca™, autoHEBDO.net™ and Autos.ca. Visit go.trader.ca for more information.

About CarProof

CarProof, a London, Ont.-based company founded in 2000, is the leading provider of the most comprehensive used vehicle history report available in Canada. CarProof’s fully bilingual vehicle history reports rely on accurate and live real-time data to provide consumers with a complete history of their vehicle including accident information, cross-Canada lien search information and full U.S. history. In addition to being named one of Canada’s 50 Best Managed Companies, CarProof was recently honoured with Deloitte’s 2013 Technology Fast 50™ and Fast 500™ awards. For more information about CarProof, visit www.carproof.com.

About the Author

Milan Brankovic

Senior Manager, Channel Marketing

TRADER Corporation