New Program Makes Consumer Reviews Count
Shoppers are encouraged to look for the Consumer Trust Certified badge on dealer websites and lots.
autoTRADER.ca and Mobials launch Consumer Trust Certified Program.
London, Ontario-based technology company, Mobials, and autoTRADER.ca have announced the official launch of the Consumer Trust Certified Program, which rewards dealers who consistently earn favourable consumer reviews.
The program hopes to inspire confidence in the vehicle purchasing process. A rating is determined using an algorithm that factors the dealership’s average consumer rating and the total number of reviews written about the dealership. Dealers are awarded badges for their physical premises and online properties, informing consumers they are participating in the review program.
“The traditional review ecosystem works against dealers,” says James Hayes, Co-Founder and CEO at Mobials. “We provide a solution for dealers that enables them to leverage verified consumer reviews where potential car buyers are searching today.”