autoTRADER Tune-Up Offers Canadians a Faster, Cutting-Edge Online Experience

The #1 in Online Vehicle Inventory in Canada Now Features a Superior Website, Innovative Mobile App and Free Listings for Private Sellers

Extending its leadership as the must-have car shopper magazine to become Canada’s largest online automotive marketplace, autoTRADER is now shifting into high gear, offering Canadians a brand new experience.

Dedicated to being the top resource for buying and selling cars, the new site is delivering on its promise of “The Most Cars In One Place”™ with a modern, clean, easy-to-navigate website that has been totally redesigned. The vehicle search tool is three times faster, and the advanced user-friendly interface introduces new tools and innovations that make finding the perfect vehicle easy for shoppers.

For private sellers and dealers, the ability to list and promote vehicles has never been easier. With enhanced features such as larger vehicle images, detailed specs and inventory showcase, it’s easier for sellers to elevate their vehicles into the spotlight than ever before. Best of all, private sellers can now list their ride for FREE.

The launch of the new site ramped up last week with two national TV commercials. The new is already picking up speed with Canadians, and showing no signs of slowing down. Rapidly clocking in thousands of views in their first few days “on-air”, the ads can be viewed on the YouTube Channel.

“Since day one, we’ve been committed to continually delivering faster, more seamless ways for our customers to find the right vehicle for their needs,” says Sebastian Baldwin, president, TRADER Corporation. “People expect best-in-class from autoTRADER and with these enhancements, we’re putting the latest technology to work to deliver on that promise.”

The new autoTRADER mobile app allows users to harness the power of the new, tuned-up, in the palm of their hands. The new ‘My Garage’ feature allows users to track and save vehicle information, perform custom searches and make notes, helping users remain connected while on the go.

Throughout 2012, buyers and sellers can expect to discover many more innovations when they visit, including new integrated social media tools and exclusive editorial reporting and reviews.

“Whether it’s a Subaru Impreza or a Porche Carrera GT, finding the perfect car is now that much easier thanks to a whole new autoTRADER experience,” adds Baldwin. “The driving force behind these enhancements is years of experience, leading the industry, enhanced by the insightful feedback we continue to get from our loyal community of dealers, buyers, and sellers.”

About TRADER Corporation

TRADER Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 websites covering four product verticals: automotive, real estate, general merchandise and employment. Its main brands include autoTRADER™, autoHEBDO™, and

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About the Author

Milan Brankovic

Director, B2B Marketing