autoTRADER.ca Traffic & Engagement (week of March 30 2020)
Week by week we continue to analyze the trends on the autoTRADER.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek.
“In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate that some shoppers are spending longer doing their research and browsing through their options before inquiring about a specific vehicle. Since the start of the pandemic, inventory volume on the marketplace has not changed meaningfully. Overall the marketplace audience has stabilized at around 12% lower than the same period last year.”
Our advice to dealers, maintain your exposure online in order to capture the attention of researchers, and engage them effectively using the Remote Selling Suite. Staying connected with consumers will be incredibly beneficial for when the time comes for them to finalize their purchase.