autoTRADER.ca Marketplace Traffic & Engagement (week of June 1 2020)
Last week’s autoTRADER.ca traffic and engagement report continued to reach new highs! Our Director of Marketing Intelligence, Baris Akyurek, gives us a breakdown of the results.
“As we’ve reported in past weeks, consumer engagement on the marketplace continues to grow. Last week we had 2.6M unique visitors, reaching a 35.7% increase YoY (year-over-year). We hit 5M marketplace visits, representing 36.6% growth YoY! VDP views jumped to over 17M, marking an increase of 28.4% YoY. Our dealers are continuing to see leads come in from more and more serious shoppers, with 123K leads and a massive 64.4% YoY increase!”
It’s so important to continue to offer consumers online options to shop for their next vehicle from your virtual lot. There are many new buyers entering the market searching for a great deal and a convenient shopping journey to make their purchase safely. Check out our COVID-19 Resource Centre for helpful tips, free tools and consumer insights to support you in effectively and safely engaging with shoppers today.