autoTRADER.ca Marketplace Traffic & Engagement (week of April 20 2020)
New updates are in from last week’s autoTRADER.a traffic and engagement! Our Director of Marketing Intelligence, Baris Akyurek, shares the results of the latest report.
“Last week, unique visitors increased to 2.2M which represents 3.8% growth YoY. We saw a massive spike in engagement with VDP views of 14.3M, an increase of 6.5% YoY. Shoppers on the marketplace generated 78.7K leads, up from 50.5K. Inventory levels have grown for cars, trucks and SUVs by 5.5% YoY and remained consistent for commercial and recreational vehicles. The pronounced increase in leads is perhaps our most encouraging observation, because it signals that the consumer demand to transact soon is returning to the market.”
Dealers, be sure you are staying connected with these highly engaged and increasingly, ready-to-buy shoppers. If you haven’t already, check out our Remote Selling Suite which will help you turn interest into action with these potential customers!