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Newsroom Articles

autoTRADER.ca Traffic & Engagement (week of March 30 2020)

Week by week we continue to analyze the trends on the autoTRADER.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. “In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate …

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TRADER Corporation waives 100 per cent of marketplace subscription costs to support Canadian auto dealers

  Canadian dealer partners nationwide will receive full access to the autoTRADER.ca marketplace and listing upgrades at no charge, effective April through May 2020   TORONTO, April 7, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today announced it is waiving 100 per cent of autoTRADER.ca marketplace subscription and listing upgrade costs through April and May …

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Going Remote? These Are the Tools You Need.

Getting equipped with the right tools to make going remote easier for your dealership is paramount during this time. We have identified two distinct groups of consumers actively browsing on the autoTRADER.ca Marketplace; (i) those looking to purchase a vehicle now, and, (ii) those stuck in a research stage, likely to buy once the spread …

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TRADER Corporation launches new Remote Selling Suite to help Canadian dealers immediately mobilize online operations amidst COVID-19

  Remote sales tools allow dealers to facilitate customer interactions digitally in response to unprecedented market conditions   TORONTO, ON – April 2, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today launched the Remote Selling Suite, as part of its continued commitment to supporting Canadian dealers during the COVID-19 pandemic. Designed to …

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Car Ownership More Attractive in a Post COVID-19 World, autoTRADER.ca Study Finds

It’s no surprise that COVID-19 has had an impact on the automotive market. While many expect car sales in the short term may be lower than usual, there are strong signals that buyers are still very much in market and doing research. For example, on the autoTRADER.ca marketplace during the week of Mar. 23, 2020, …

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