Newsroom Articles

Create a Used Car Reconditioning Process That Actually Works for You

When it comes to battling adversity as a business, sometimes the only thing we can do is look for aspects that remain within our control. Over the past year we’ve often pivoted to operate within the different regulations that have a direct impact on dealership operations – in-store shopping, closed to the public, open by …

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Positive Attitude Towards Vehicle Purchase Intention Carries Into 2021

As we approach the one-year mark since the start of the pandemic in Canada, we checked in with car shoppers on the Marketplace to gain a better understanding of their purchase intentions going into 2021. Across the month of January, we surveyed 300 Canadian car shoppers who intended to purchase a vehicle within the …

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Event Recap: TRADER Carology, The Science of Selling Cars

TRADER’s Carology event went virtual this year, welcoming dealers, OEM, agency, media and association partners across Canada to glean insight on The Science of Selling Cars. An impressive roster of industry expert speakers shared topics ranging from current and future industry trends, consumer behaviour insights, the car buying journey, and how technology has influenced the …

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TRADER Corporation & Motoinsight release performance data from Digital Retailing pilot on

Dealers have experienced 36 per cent growth in leads from the marketplace and 80 per cent growth in website sales conversions TORONTO, ON – November 26, 2020 – TRADER Corporation, Canada's leading digital automotive solutions provider, is analyzing and reporting on valuable performance data collected from over 255 dealers currently benefiting from Digital Retailing on, …

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Read more Study Finds Vehicle Purchase Intentions Improving

We checked in with car shoppers on during the month of July, to get an update on their intentions towards purchasing a vehicle and the information sources most commonly used throughout the car buying journey. Through surveying over 300 Canadian car shoppers, we found that as the effects of the pandemic have been diminishing …

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