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Newsroom Articles

How Data Helps You Reach the Right Audience With Your Automotive Advertising

Data has become the currency on which advertising is purchased. There is lots of buzz online about what big data is and how important it is to use it. But, what does data really mean? And more importantly, how is it going to help you sell cars? We wanted to take this opportunity to break …

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TRADER launches ‘TRFFK’, a specialized, full-service digital advertising solution

Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led solutions to convert in-market car shoppers into real-time customers TORONTO, ON - November 29, 2017 - TRADER Corporation today announced the launch of TRFFK powered by autoTRADER.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada.  Led by a dedicated team of …

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New TRADER Partnership to Revolutionize Test Drive Experience in Canada

Exclusive new partnership with Dealer Drive to empower automotive retailers and OEMs with insights and analytics from real time data captured during test drive process Toronto, ON (October 10, 2017) – TRADER Corporation is poised to revolutionize the test drive experience in Canada thanks to an exclusive new partnership with Australian-based technology company, Dealer Drive. …

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Brand New Listing Designs on autoTRADER.ca

We listened to feedback from dealers and consumers, and are pleased to present new listing designs on the Search Results Page (SRP) on autoTRADER.ca! The brand new look features a refreshed display of content and up to 3.5X larger photos! What we heard from consumers  As you may know, we collect consumer feedback regularly to understand …


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TRADER Corporation Receives AdClub Digital Publisher of the Year Award!

Last week, TRADER Corporation was presented with the Digital Publisher of the Year Award at Digital Day 2017, hosted by the Advertising Club of Toronto (AdClub) Digital Day is the largest annual networking event for the Canadian online advertising community. Each year, AdClub presents the People’s Choice Awards to recognize outstanding digital content and campaigns, …

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