In today’s challenging and ultra-competitive automotive landscape, it’s critical for your dealership to be at the top of your game in how you present yourself to customers online. Let’s not forget you also need to be providing as many functional tools as possible for consumers to conduct most of the – if not the entire …
Top Canadian automotive dealers are recognized for consistent and transparent pricing practices on the autoTRADER.ca marketplace TORONTO, ON – March 25, 2021 – TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the winners of the 2021 autoTRADER.ca Best Priced Dealer Awards. Now in its second year, the Best Priced Dealer Awards spotlights the top …
When it comes to battling adversity as a business, sometimes the only thing we can do is look for aspects that remain within our control. Over the past year we’ve often pivoted to operate within the different regulations that have a direct impact on dealership operations – in-store shopping, closed to the public, open by …
As we approach the one-year mark since the start of the pandemic in Canada, we checked in with car shoppers on the autoTRADER.ca Marketplace to gain a better understanding of their purchase intentions going into 2021. Across the month of January, we surveyed 300 Canadian car shoppers who intended to purchase a vehicle within the …
Article Tags: car shoppers, consumer research, COVID-19, research study
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TRADER’s Carology event went virtual this year, welcoming dealers, OEM, agency, media and association partners across Canada to glean insight on The Science of Selling Cars. An impressive roster of industry expert speakers shared topics ranging from current and future industry trends, consumer behaviour insights, the car buying journey, and how technology has influenced the …
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