Newsroom Articles

Toronto, January 10, 2019 –TRADER Corporation in partnership with Alternator, OMD Canada and INFINITI Canada recently wrapped a cutting-edge content marketing program. The digital campaign highlighted the best in class design and functionality of the all-new 2019 INFINITI QX50 luxury crossover via immersive videos targeted to unique user groups. The TRADER team utilized data and …

Article Tags: analytics, campaign, canada, Digital, infiniti, marketing, programmatic, QX50
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We started off the year at TRADER with the mentality that we were going to go above and beyond. We have been listening to feedback from dealers, staying ahead of changes in the automotive industry, enhancements in technology and analyzing the expectations of car shoppers to ensure we could deliver on our goal. This all …

Article Tags: achievements, Automotive, Digital, marketing, year in review
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This year’s Carology event, hosted by TRADER, reached new heights with diverse speakers, unique venues and an engaged audience of hundreds of automotive industry professionals. TRADER Carology was hosted across major cities in Canada including Toronto, Montreal and for the first time ever, Ottawa and Vancouver. This year’s topic, Automotive Industry Disruption: Thriving in a …

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Rise in technology and consumer buying trends brings new hires to national advertising team Toronto, ON (September 13, 2018) – TRADER Corporation is pleased to announce that it has added new specialty roles following numerous national product enhancements to assist automotive dealers and OEM’s (original equipment manufacturers) with finding success in the ever-changing automotive digital …

Article Tags: Automotive, branding, Digital, hire, national, OEM, programmatic, social
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Next generation website technology is coming, thanks to TRADER’s recent acquisition of Vancouver-based digital marketing company, Convertus. The new website solutions offering – part of TRADER’s larger vision of bringing Canadian-centric digital solutions to automotive dealers nationwide –  will launch across Canada in February 2019. TORONTO, ON - August 8, 2018 - A simple, cohesive, and …

Article Tags: TAdvantage, websites
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