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Newsroom Articles

autoTRADER.ca Marketplace Traffic & Engagement (week of April 20 2020)

New updates are in from last week’s autoTRADER.a traffic and engagement! Our Director of Marketing Intelligence, Baris Akyurek, shares the results of the latest report. “Last week, unique visitors increased to 2.2M which represents 3.8% growth YoY. We saw a massive spike in engagement with VDP views of 14.3M, an increase of 6.5% YoY. Shoppers …

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Checklist: Does Your Dealership Website Meet Consumer Needs?

Our recent consumer research study showed that dealership websites are one of the top three online sources used by car shoppers today. When they arrive to the dealer website, shoppers have already established the vehicle they want and are narrowing down which dealership they will be purchasing from. Due in part to physical distancing measures …

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Inventory Management Key to Recovery for Canadian Dealers

Written By: Matt Lawson, Vice President of Dealer Software & OEM, TRADER Corporation   I would like to start on a personal note by sending my warmest wishes and deepest gratitude to all the front-line workers working tirelessly around the clock to ensure the safety and well-being of our communities around the world. The weeks …

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COVID-19 Triggers Major Reshuffle of Most-Searched Models on autoTRADER.ca

Over the past few weeks we have analyzed how COVID-19 has resulted in changes to consumer shopping trends on autoTRADER.ca. Thus far, traffic and vehicle detail page (VDP) views have remained steady, as consumers continue to use the marketplace to shop for their next vehicle, although 57% say that their time to purchase is over …

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autoTRADER.ca Traffic & Engagement (week of April 6 2020)

We are continuing to analyze the trends on the autoTRADER.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here are our finding’s from the week of April 6th, 2020. “Last week, the amount of visits and unique visitors to the marketplace remained stable in comparison to the prior week. What’s most interesting to note …

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