Newsroom Articles

TRADER Adds National Roles to Support Digital Expansion

Rise in technology and consumer buying trends brings new hires to national advertising team Toronto, ON (September 13, 2018) – TRADER Corporation is pleased to announce that it has added new specialty roles following numerous national product enhancements to assist automotive dealers and OEM’s (original equipment manufacturers) with finding success in the ever-changing automotive digital …

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TRADER Corporation To Offer Automotive Dealers The Ultimate Canada-First Website Solution

Next generation website technology is coming, thanks to TRADER’s recent acquisition of Vancouver-based digital marketing company, Convertus. The new website solutions offering – part of TRADER’s larger vision of bringing Canadian-centric digital solutions to automotive dealers nationwide –  will launch across Canada in February 2019. TORONTO, ON - August 8, 2018 - A simple, cohesive, and …

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Murray Auto Group

Dealer Stories: Murray Auto Group Shares Experience Using vAuto

We sat down with The Murray Auto Group third generation owner Chris Murray and General Manager Chris Emery, to discuss how they utilize the vAuto Provision Suite. They shared their experience and the impact the products have had on their dealership. The Murray Auto Group joined the automotive industry in 1926. Since then, the group …

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TRADER Makes Strategic Investment in DealerBreacher

Investment in Montreal-based digital advertising company, DealerBreacher, becomes part of several TRADER services and solutions intended to help automotive dealerships to grow and succeed Toronto, ON (May 31, 2018) – TRADER Corporation is pleased to announce a strategic investment in DealerBreacher, a leading digital advertising services company based in Montreal. This investment continues TRADER’s commitment …

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TRADER launches ‘TRFFK,’ a specialized, full-service digital advertising solution, across Canada

Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led advertising to convert in-market car shoppers into real-time customers Toronto, ON (April 30, 2018) – TRADER Corporation today announced the national launch of TRFFK powered by, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada. Led by a …

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