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Newsroom Articles

Google Think Auto 2019: How One Dealer Rode the Digital Wave to Increase Sales By 40%

Originally published to trffk.ca   Google’s 14th annual Think Auto event in Toronto was attended by over 1,500 people and featured one hugely successful DG (dealer group) that talked through their success with digital marketing. General Manager and Vice President of Paragon Honda and Acura, Brian Benstock, enthusiastically shared highlights from their journey into the …

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TRADER Corporation Acquires Quebec-Based Digital Marketplace, LesPAC

Toronto, ON (June 11, 2019) – TRADER Corporation is pleased to announce the acquisition of LesPAC, a leading digital marketplace in Quebec. Founded in 1996, LesPAC has differentiated itself by providing a localized marketplace for Quebecers, with a strong presence in the automotive and commercial/recreational vehicle categories, serving urban to rural communities alike. “We look …

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TRADER Corporation Introduces Automated Vehicle Description Writer to Canadian Automotive Market

New AutoWriter tool allows automotive retailers to quickly generate unique and compelling vehicle descriptions online Toronto, ON (June 5, 2019) – TRADER Corporation, in partnership with inventory management software company, vAuto, announces the release of AutoWriter, an automated description writing tool within the vAuto Provision Suite. Following a successful launch in the US, TRADER invested …

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TRADER Corporation Introduces Instant Cash Offer, Set to Transform the Consumer Trade-In and Selling Negotiation Process Online

New vehicle valuation platform connects dealers directly with private sellers and creates an efficient negotiation process for consumers to sell and trade-in their vehicles TORONTO, May 16, 2019 /CNW/ – TRADER Corporation is pleased to announce a new partnership and launch of a certified vehicle valuation platform that simplifies the trade-in and selling negotiation process for both …

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3 Advertising Strategies That Drive Results For Your Dealership

Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due to innovations and advancements in technology and consumer behaviours. The automotive industry must keep pace and stay educated in the realm of digital marketing to be visible to consumers online. That’s why in our recent …

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