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Newsroom Articles

TRADER Corporation Releases Canada-First, Next Generation Website Solution to Canadian Automotive Retailers

All-new and improved website solution, TAdvantage, now available to automotive retailers across Canada following major upgrades to TRADER’s technology stack Toronto, ON (February 7, 2019) – TRADER Corporation announced today the release of the all-new and improved TAdvantage, the company’s flexible and intuitive dealership website solution designed to drive optimal consumer engagement and create website …

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TRADER Introduces Live Chat Solution to Enable Car Shoppers to Instantly Connect with Dealers Online

New chat, text and in-app messaging platform makes it even easier for Canadian automotive retailers to communicate with consumers at every stage of their car buying journey and sell more cars Toronto, ON (January 24, 2019) – TRADER Corporation is pleased to announce a new strategic partnership and messaging platform that will enhance the car …

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TRADER uses marketplace data to fuel branded content with the INFINITI QX50 Campaign

Toronto, January 10, 2019 –TRADER Corporation in partnership with Alternator, OMD Canada and INFINITI Canada recently wrapped a cutting-edge content marketing program. The digital campaign highlighted the best in class design and functionality of the all-new 2019 INFINITI QX50 luxury crossover via immersive videos targeted to unique user groups. The TRADER team utilized data and …

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TRADER 2018 Year in Review

We started off the year at TRADER with the mentality that we were going to go above and beyond. We have been listening to feedback from dealers, staying ahead of changes in the automotive industry, enhancements in technology and analyzing the expectations of car shoppers to ensure we could deliver on our goal. This all …

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TRADER Carology Event Breaks New Grounds

This year’s Carology event, hosted by TRADER, reached new heights with diverse speakers, unique venues and an engaged audience of hundreds of automotive industry professionals. TRADER Carology was hosted across major cities in Canada including Toronto, Montreal and for the first time ever, Ottawa and Vancouver. This year’s topic, Automotive Industry Disruption: Thriving in a …


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