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Newsroom Articles

autoTRADER.ca Marketplace Traffic & Engagement (week of May 4 2020)

Our latest marketplace report shows continued growth in autoTRADER.ca traffic and engagement! Baris Akyurek, Director of Marketing Intelligence at TRADER, breaks down last week’s findings. “More and more car shoppers are visiting the autoTRADER.ca marketplace, as, last week, we saw a 16.5% year-over-year (YoY) increase in unique visitors, reaching a total of 2.3M.  Visits growth increased …

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Digital Retailing Solution Launches on the autoTRADER.ca Marketplace

With consumer trends continuing to evolve, the team at TRADER is staying on top of the desires and needs of car buyers across the country. Based on recent research, one thing’s for certain – consumers are looking for online vehicle purchase options today. In fact, 41% of consumers are interested in fully buying a car …


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autoTRADER.ca Study Finds Half of Auto Intenders Would Purchase If Remote Selling Options Are Offered

As part of our pledge to help our dealer partners get past the current restrictive business conditions and come out stronger on the other end, we are continuing to analyze consumer behaviour on the marketplace and share that data with you, while providing guidance and tools to meet consumer expectations. Over a two-week period, in …

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autoTRADER.ca Marketplace Traffic & Engagement (week of April 20 2020)

New updates are in from last week’s autoTRADER.a traffic and engagement! Our Director of Marketing Intelligence, Baris Akyurek, shares the results of the latest report. “Last week, unique visitors increased to 2.2M which represents 3.8% growth YoY. We saw a massive spike in engagement with VDP views of 14.3M, an increase of 6.5% YoY. Shoppers …

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Checklist: Does Your Dealership Website Meet Consumer Needs?

Our recent consumer research study showed that dealership websites are one of the top three online sources used by car shoppers today. When they arrive to the dealer website, shoppers have already established the vehicle they want and are narrowing down which dealership they will be purchasing from. Due in part to physical distancing measures …

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