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Newsroom Articles

Consumer Research Results: One Year Later, Consumer Purchase Intentions Remain Steady

At the onset of the pandemic there was much uncertainty surrounding just about every aspect of automotive. As we embarked on a journey to gain a better understanding of consumer perceptions surrounding car shopping during COVID-19, we too were uncertain what the results of our research would uncover. Following numerous waves of consumer research, one …


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TRADER Carology

Event Recap: TRADER Carology Spring 2021

TRADER’s first virtual Carology event of 2021 may go down as the most data oriented and strategy focused Carology event yet! Following a year of challenges and disruptions posed by the pandemic came heaps of data and insights to better understand shifts in consumer shopping behaviour and trialing new strategies to find successful and safe …

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TRADER to host its flagship Carology event on April 20, 2021

The free virtual event will feature a diverse group of speakers specializing in key disciplines within Canadian automotive TORONTO, ON - April 12, 2021: TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the return of its flagship automotive event - Carology: The Science of Selling Cars on April 20 at 1PM ET. The …

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Tips & Tricks to Elevate Your Dealership Website

In today’s challenging and ultra-competitive automotive landscape, it’s critical for your dealership to be at the top of your game in how you present yourself to customers online. Let’s not forget you also need to be providing as many functional tools as possible for consumers to conduct most of the – if not the entire …


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TRADER Announces Winners of the 2021 Best Priced Dealer Awards

Top Canadian automotive dealers are recognized for consistent and transparent pricing practices on the autoTRADER.ca marketplace TORONTO, ON – March 25, 2021 – TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the winners of the 2021 autoTRADER.ca Best Priced Dealer Awards. Now in its second year, the Best Priced Dealer Awards spotlights the top …


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