{"id":8983,"date":"2022-06-17T05:38:45","date_gmt":"2022-06-17T09:38:45","guid":{"rendered":"https:\/\/go.trader.ca\/?p=8983"},"modified":"2022-06-22T09:41:21","modified_gmt":"2022-06-22T13:41:21","slug":"resultats-detude-de-consommation-lachat-automobile-pendant-la-pandemie","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/resultats-detude-de-consommation-lachat-automobile-pendant-la-pandemie\/","title":{"rendered":"R\u00e9sultats d\u2019\u00e9tude de consommation: L\u2019achat automobile pendant la pand\u00e9mie"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Si certains Canadiens continuent de s\u2019inqui\u00e9ter de la pand\u00e9mie, la plupart des consommateurs estiment que la situation s\u2019am\u00e9liore et qu\u2019ils sont pr\u00eats \u00e0 retourner \u00e0 leur vie normale, ce qui inclut l\u2019achat de v\u00e9hicules. Les outils d\u2019achat en ligne, qui sont rapidement devenus des incontournables en raison des restrictions, sont d\u00e9sormais devenus l\u2019option pr\u00e9f\u00e9r\u00e9e de la plupart des Canadiens dans certains aspects du processus d\u2019achat automobile. Ainsi, ces outils continuent \u00e0 \u00eatre utilis\u00e9s r\u00e9guli\u00e8rement, m\u00eame si les consommateurs ont d\u00e9sormais la possibilit\u00e9 de se rendre librement dans les commerces automobiles.<\/p>\n

Chez AutoHebdo.net, nous continuons \u00e0 suivre les tendances en mati\u00e8re d\u2019achat, notamment en ce qui concerne les changements induits par la pand\u00e9mie. En g\u00e9n\u00e9ral, les Canadiens n\u2019ont pas chang\u00e9 leurs habitudes d\u2019achat d\u2019une vague \u00e0 l\u2019autre de la pand\u00e9mie de COVID, notamment en ce qui concerne l\u2019intention d\u2019achat au cours des six prochains mois. Ainsi, sept acheteurs automobiles canadiens sur dix estiment que la situation relative \u00e0 la pand\u00e9mie s\u2019am\u00e9liore, ce qui constitue un progr\u00e8s substantiel comparativement aux \u00e9tudes pr\u00e9c\u00e9dentes. Les consommateurs sont de plus en plus optimistes et plusieurs Canadiens sont pr\u00eats \u00e0 se procurer un v\u00e9hicule.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10029″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10031″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Dans notre \u00e9tude sur les intentions d\u2019achat men\u00e9e en mars 2022, seuls 32% des consommateurs envisageaient de reporter leur achat, contre 68% il y a deux ans. Les Canadiens sont de moins en moins pr\u00e9occup\u00e9s par leur capacit\u00e9 \u00e0 se payer une voiture ou par les effets de la COVID sur leurs finances personnelles.<\/p>\n

Au contraire, pr\u00e8s de la moiti\u00e9 des consommateurs affirment maintenant que la pand\u00e9mie leur a permis d\u2019\u00e9pargner plus d\u2019argent. 62% d\u2019entre eux comptent utiliser ce p\u00e9cule pour acheter un v\u00e9hicule. C\u2019est presque le m\u00eame pourcentage que celui rapport\u00e9 il y a un an, mais la fa\u00e7on dont ils comptent d\u00e9penser cet argent a chang\u00e9. Aujourd\u2019hui, 43% d\u00e9clarent vouloir faire des folies et acheter un v\u00e9hicule plus cher que celle qu\u2019ils avaient pr\u00e9vu d\u2019acheter \u00e0 l\u2019origine, ce qui repr\u00e9sente presque le double de ceux qui avaient l\u2019intention de d\u00e9penser leur argent de la sorte il y a un an. En ce qui concerne le temps qu\u2019il leur faudra pour rechercher et acheter, seuls 35% estiment que cela prendra plus de temps que par le pass\u00e9, ce qui repr\u00e9sente une baisse par rapport aux 72% enregistr\u00e9s au d\u00e9but de la pand\u00e9mie, lorsque les consommateurs \u00e9taient confront\u00e9s \u00e0 plus d\u2019incertitude.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10033″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10035″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10037″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Pour obtenir des informations, 52% des acheteurs de voitures se rendent sur une place d\u2019affaires automobile en ligne, ce qui reste la premi\u00e8re source d\u2019information pour les acheteurs de v\u00e9hicules d\u2019occasion. 42% des acheteurs se renseignent aupr\u00e8s de leurs amis et 38% demandent aux membres de leur famille. De mani\u00e8re g\u00e9n\u00e9rale, les consommateurs ont massivement recours \u00e0 l\u2019Internet, avec 35% qui visitent les sites des fabricants et 30% qui visitent les sites des commer\u00e7ants.<\/p>\n

M\u00eame si en g\u00e9n\u00e9ral les pourcentages fluctuent l\u00e9g\u00e8rement d\u2019un mois \u00e0 l\u2019autre, les \u00e9tudes r\u00e9alis\u00e9es au cours des deux derni\u00e8res ann\u00e9es montrent que les places d\u2019affaires automobiles en ligne ont toujours obtenu le pourcentage le plus \u00e9lev\u00e9 parmi les sources d\u2019information, et ce, avec une marge importante par rapport aux autres sources d\u2019information. \u00c9tant donn\u00e9 le nombre de personnes qui y ont recours, vous avez tout int\u00e9r\u00eat \u00e0 faire de la promotion pour vos v\u00e9hicules sur des places d\u2019affaires comme AutoHebdo.net, et \u00e0 y mettre r\u00e9guli\u00e8rement \u00e0 jour vos stocks.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10039″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Les facteurs qui poussent les consommateurs \u00e0 changer de v\u00e9hicule ont l\u00e9g\u00e8rement \u00e9volu\u00e9 durant la pand\u00e9mie. Il y a \u00e0 peine deux ans, 24% des consommateurs consid\u00e9raient que leur v\u00e9hicule devenait trop vieux, alors qu\u2019aujourd\u2019hui, seuls 19% s\u2019inqui\u00e8tent de l\u2019\u00e2ge de leur v\u00e9hicule. En revanche, le pourcentage de personnes qui souhaitent un v\u00e9hicule plus grand, de personnes qui entreprennent un nouvel emploi ou qui changent d\u2019emploi et de consommateurs dont le bail arrive \u00e0 terme a l\u00e9g\u00e8rement augment\u00e9. M\u00eame si certains consommateurs veulent consacrer leurs \u00e9conomies \u00e0 l\u2019achat d\u2019un v\u00e9hicule plus cher, le pourcentage de personnes qui souhaitent passer \u00e0 un v\u00e9hicule plus luxueux ou plus r\u00e9cent est de 16%, soit une baisse par rapport au pourcentage de 25% enregistr\u00e9 il y a deux ans.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb10041″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Les intentions d\u2019achat des consommateurs restent globalement stables, alors qu\u2019environ un quart de ceux qui pr\u00e9voient acheter un v\u00e9hicule ont d\u00e9clar\u00e9 que rien ne les am\u00e8nerait \u00e0 retarder leur achat. Environ 9 consommateurs sur 10 (89%) souhaitent rechercher et comparer des v\u00e9hicules en ligne. \u00c9tant donn\u00e9 que les places d\u2019affaires en ligne restent la principale source d\u2019information pour les d\u00e9cisions d\u2019achat, vous pouvez \u00eatre s\u00fbr de toucher les consommateurs qui ont l\u2019intention d\u2019acheter au plus vite en proposant vos v\u00e9hicules aux acheteurs les plus s\u00e9rieux sur AutoHebdo.net.<\/p>\n

Source : COVID-19 Pulse Wave 14, DIG Insights, mars 2022, n=304[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Si certains Canadiens continuent de s\u2019inqui\u00e9ter de la pand\u00e9mie, la plupart des consommateurs estiment que la situation s\u2019am\u00e9liore et qu\u2019ils sont pr\u00eats \u00e0 retourner \u00e0 leur vie normale, ce qui inclut l\u2019achat de v\u00e9hicules. Les outils d\u2019achat en ligne, qui sont rapidement devenus des incontournables en raison des restrictions, sont d\u00e9sormais devenus l\u2019option pr\u00e9f\u00e9r\u00e9e de<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[749],"tags":[39,239,739,732,569,41],"class_list":["post-8983","post","type-post","status-publish","format-standard","hentry","category-articles","tag-autohebdo-net","tag-automobile","tag-etudes-de-marche","tag-formation","tag-marketing-numerique","tag-place-daffaires"],"acf":[],"yoast_head":"\nR\u00e9sultats d\u2019\u00e9tude de consommation: L\u2019achat automobile pendant la pand\u00e9mie | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/fr\/resultats-detude-de-consommation-lachat-automobile-pendant-la-pandemie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9sultats d\u2019\u00e9tude de consommation: L\u2019achat automobile pendant la pand\u00e9mie | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Si certains Canadiens continuent de s\u2019inqui\u00e9ter de la pand\u00e9mie, la plupart des consommateurs estiment que la situation s\u2019am\u00e9liore et qu\u2019ils sont pr\u00eats \u00e0 retourner \u00e0 leur vie normale, ce qui inclut l\u2019achat de v\u00e9hicules. Les outils d\u2019achat en ligne, qui sont rapidement devenus des incontournables en raison des restrictions, sont d\u00e9sormais devenus l\u2019option pr\u00e9f\u00e9r\u00e9e de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/go.trader.ca\/fr\/resultats-detude-de-consommation-lachat-automobile-pendant-la-pandemie\/\" \/>\n<meta property=\"og:site_name\" content=\"TRADER\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-17T09:38:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-22T13:41:21+00:00\" \/>\n<meta name=\"author\" content=\"Sabrina Bond\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sabrina Bond\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" 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