{"id":8470,"date":"2021-12-16T16:13:46","date_gmt":"2021-12-16T21:13:46","guid":{"rendered":"https:\/\/go.trader.ca\/?p=8470"},"modified":"2022-06-22T09:41:40","modified_gmt":"2022-06-22T13:41:40","slug":"une-etude-autohebdo-net-sur-les-intentions-dachat-est-prometteuse-pour-la-nouvelle-annee","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/une-etude-autohebdo-net-sur-les-intentions-dachat-est-prometteuse-pour-la-nouvelle-annee\/","title":{"rendered":"Une \u00e9tude AutoHebdo.net sur les intentions d\u2019achat est prometteuse pour la nouvelle ann\u00e9e"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Depuis la derni\u00e8re mise au point COVID-19 en premi\u00e8re moiti\u00e9 d\u2019ann\u00e9e, de nombreuses restrictions impos\u00e9es par les gouvernements locaux et provinciaux partout au pays ont \u00e9t\u00e9 lev\u00e9es, la vaccination a v\u00e9ritablement pris son envol et des traitements plus efficaces ont \u00e9t\u00e9 mis au point, ce qui a permis un certain retour au mode de vie d\u2019avant la pand\u00e9mie. Gr\u00e2ce \u00e0 ces am\u00e9liorations, on ne devrait pas se surprendre que la pand\u00e9mie ne soit plus aussi perturbatrice sur les cha\u00eenes d\u2019approvisionnement des produits de consommation et notamment sur les intentions d\u2019achat de v\u00e9hicules.<\/p>\n

En octobre 2021, nous nous sommes tourn\u00e9s vers les consommateurs canadiens avec intention d\u2019achat automobile pour \u00e9tudier l\u2019\u00e9volution de leurs comportements d\u2019achat en cours d\u2019ann\u00e9e. Comme c\u2019\u00e9tait le cas lors du coup de sonde pr\u00e9c\u00e9dent, 18% des consommateurs ont l\u2019intention d\u2019acheter un v\u00e9hicule au cours des six prochains mois. Au d\u00e9but de la pand\u00e9mie, 72% des clients d\u00e9claraient qu\u2019il leur faudrait davantage de temps pour acheter un v\u00e9hicule, alors qu\u2019aujourd\u2019hui, ce nombre a consid\u00e9rablement chut\u00e9, \u00e0 36%. \u00c0 l\u2019occasion de cette derni\u00e8re vague de sondages sur la consommation, 61% d\u00e9clarent que le coronavirus ne retardera pas l\u2019achat de leur prochain v\u00e9hicule.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb8471″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Lorsque nous interrogeons les acheteurs de v\u00e9hicules d\u2019occasion sur les sources d\u2019information qu\u2019ils consultent pour magasiner leur prochain v\u00e9hicule, on constate une stabilit\u00e9 avec les vagues de sondage pr\u00e9c\u00e9dentes. Les places d\u2019affaires automobiles en ligne demeurent la principale source d\u2019information (59%), 38% pour les sites Web des concessionnaires et 34% visitent les sites Web des constructeurs. Parmi les consommateurs qui sont pr\u00eats \u00e0 acheter, 21% disent vouloir passer \u00e0 un meilleur v\u00e9hicule, 20% indiquent que leur v\u00e9hicule actuel est trop vieux et 5% veulent passer \u00e0 un v\u00e9hicule plus grand.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb8473″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]La tendance \u00e0 retarder l\u2019achat d\u2019un v\u00e9hicule en raison du coronavirus continue d\u2019aller dans le bon sens. Parmi les r\u00e9pondants \u00e0 la plus r\u00e9cente vague de questions, seulement 35% d\u00e9clarent envisager de retarder leur achat, soit une diminution de 33 points par rapport \u00e0 nos sondages du d\u00e9but de la pand\u00e9mie. Nous constatons aussi une tendance \u00e0 la baisse chez les acheteurs qui se sont dits inquiets de ne pouvoir se payer un nouveau v\u00e9hicule en raison du coronavirus. Dans le sondage que nous avions r\u00e9alis\u00e9 plus t\u00f4t cette ann\u00e9e, 37% doutaient de leur capacit\u00e9 d\u2019acheter, alors que ce chiffre est maintenant \u00e0 31%.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb8475″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Si on se fie \u00e0 cette tendance, il n\u2019est pas surprenant de voir 55% des r\u00e9pondants percevoir une am\u00e9lioration de la situation en ce qui concerne la COVID-19, tandis que 15% voient la situation s\u2019aggraver encore un peu et seulement 6% estiment qu\u2019elle s\u2019aggrave beaucoup; au d\u00e9but de la pand\u00e9mie, 78% estimaient que la situation empirait. Un nombre croissant de consommateurs – 24% – se disent moins pr\u00e9occup\u00e9s par la COVID-19; au d\u00e9but de la pand\u00e9mie, ce chiffre \u00e9tait \u00e0 6%. De m\u00eame, le nombre de r\u00e9pondants qui se disent tr\u00e8s pr\u00e9occup\u00e9s a diminu\u00e9 de moiti\u00e9 depuis mars 2020.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb8477″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Interrog\u00e9s sur leur situation financi\u00e8re, pr\u00e8s de la moiti\u00e9 des r\u00e9pondants d\u00e9clarent qu\u2019ils ont fait des \u00e9conomies au cours de la pand\u00e9mie (48%). C\u2019est donc maintenant 63% des consommateurs qui pr\u00e9voient utiliser ces \u00e9conomies suppl\u00e9mentaires pour s\u2019acheter un v\u00e9hicule. Dans le groupe qui pr\u00e9voit s\u2019acheter un v\u00e9hicule avec leurs \u00e9conomies, 42% n\u2019avaient aucune intention d\u2019acheter avant la pand\u00e9mie, mais sont maintenant en mesure de le faire gr\u00e2ce \u00e0 leurs \u00e9conomies. Encore plus prometteur: 34% des r\u00e9pondants qui pr\u00e9voient mettre leurs \u00e9conomies sur un v\u00e9hicule pensent s\u2019acheter un v\u00e9hicule plus cher en raison des \u00e9conomies suppl\u00e9mentaires r\u00e9alis\u00e9es durant la pand\u00e9mie.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb8479″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]L\u2019ann\u00e9e tire \u00e0 sa fin, mais si on tient compte de ces r\u00e9sultats, il semble bien que les acheteurs d\u2019automobiles seront au rendez-vous en cette nouvelle ann\u00e9e. On a enregistr\u00e9 un niveau d\u2019activit\u00e9 constant de la part des consommateurs sur AutoHebdo.net tout au long de 2021, ce qui laisse pr\u00e9sager une abondance d\u2019acheteurs sur le march\u00e9 automobile et donc, de nombreuses occasions \u00e0 saisir pour nos commer\u00e7ants-partenaires d\u2019un oc\u00e9an \u00e0 l\u2019autre.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Depuis la derni\u00e8re mise au point COVID-19 en premi\u00e8re moiti\u00e9 d\u2019ann\u00e9e, de nombreuses restrictions impos\u00e9es par les gouvernements locaux et provinciaux partout au pays ont \u00e9t\u00e9 lev\u00e9es, la vaccination a v\u00e9ritablement pris son envol et des traitements plus efficaces ont \u00e9t\u00e9 mis au point, ce qui a permis un certain retour au mode de vie<\/p>\n","protected":false},"author":35,"featured_media":9614,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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