{"id":8180,"date":"2021-05-26T15:08:45","date_gmt":"2021-05-26T19:08:45","guid":{"rendered":"https:\/\/go.trader.ca\/?p=8180"},"modified":"2022-06-22T05:02:29","modified_gmt":"2022-06-22T09:02:29","slug":"retour-sur-le-webinaire-tendances-sites-web-de-vente-au-detail-automobile-en-2021","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/retour-sur-le-webinaire-tendances-sites-web-de-vente-au-detail-automobile-en-2021\/","title":{"rendered":"Enregistrement du webinaire: Tendances sites web de commerces automobiles 2021"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Maintenant plus que jamais, la mise en ligne d\u2019un site web bien con\u00e7u et informatif, qui int\u00e8gre \u00e0 la fois les pratiques exemplaires web et de la vente automobile en ligne, et qui contribue \u00e0 convertir les magasineurs virtuels en acheteurs r\u00e9els, est primordiale. Au cours du webinaire intitul\u00e9 Tendances sites web de commerces automobiles 2021, notre experte en sites web pour concessionnaires, Madeleine Dub\u00e9, a d\u00e9voil\u00e9 les meilleures pratiques et les principales fonctionnalit\u00e9s que les commer\u00e7ants automobiles devraient mettre en oeuvre sur leur site web, d\u00e8s aujourd\u2019hui.<\/p>\n

Ce webinaire a notamment permis de discuter de l\u2019\u00e9volution des pr\u00e9f\u00e9rences des consommateurs, de l\u2019adoption massive de l\u2019achat en ligne et des normes d\u2019accessibilit\u00e9 sur le web. Madeleine a aussi pr\u00e9sent\u00e9 les raisons pour lesquelles une conception web \u00ab\u00a0mobile d\u2019abord\u00a0\u00bb est aujourd\u2019hui primordiale et nous a d\u00e9crit la dominance croissante de la vid\u00e9o. Enfin, elle a pass\u00e9 en revue toutes les fonctionnalit\u00e9s qui devraient \u00eatre incluses dans un site web automobile, afin que l\u2019on puisse ais\u00e9ment appliquer les plus r\u00e9centes meilleures pratiques.<\/p>\n

R\u00e9servez votre d\u00e9monstration gratuite et sans aucune obligation<\/u><\/a> pour d\u00e9couvrir comment nous d\u00e9ployons dans la pratique toutes les fonctionnalit\u00e9s discut\u00e9es lors de ce webinaire, gr\u00e2ce \u00e0 notre plate-forme web pour commer\u00e7ants automobiles, TAvantage.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_video link=\u00a0\u00bbhttps:\/\/youtu.be\/ETG0HqaVUYM\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Maintenant plus que jamais, la mise en ligne d\u2019un site web bien con\u00e7u et informatif, qui int\u00e8gre \u00e0 la fois les pratiques exemplaires web et de la vente automobile en ligne, et qui contribue \u00e0 convertir les magasineurs virtuels en acheteurs r\u00e9els, est primordiale. Au cours du webinaire intitul\u00e9 Tendances sites web de commerces automobiles<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[749],"tags":[39,239,610,727,732,569,726,41],"class_list":["post-8180","post","type-post","status-publish","format-standard","hentry","category-articles","tag-autohebdo-net","tag-automobile","tag-commercants","tag-consommateurs","tag-formation","tag-marketing-numerique","tag-meilleures-pratiques","tag-place-daffaires"],"acf":[],"yoast_head":"\nEnregistrement du webinaire: Tendances sites web de commerces automobiles 2021 | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/fr\/retour-sur-le-webinaire-tendances-sites-web-de-vente-au-detail-automobile-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enregistrement du webinaire: Tendances sites web de commerces automobiles 2021 | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Maintenant plus que jamais, la mise en ligne d\u2019un site web bien con\u00e7u et informatif, qui int\u00e8gre \u00e0 la fois les pratiques exemplaires web et de la vente automobile en ligne, et qui contribue \u00e0 convertir les magasineurs virtuels en acheteurs r\u00e9els, est primordiale. 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