{"id":7373,"date":"2020-05-13T16:41:33","date_gmt":"2020-05-13T20:41:33","guid":{"rendered":"https:\/\/go.trader.ca\/?p=7373"},"modified":"2022-06-28T05:54:22","modified_gmt":"2022-06-28T09:54:22","slug":"lancement-de-la-solution-de-vente-au-detail-numerique-sur-la-place-daffaires-en-ligne-autohebdo-net","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/lancement-de-la-solution-de-vente-au-detail-numerique-sur-la-place-daffaires-en-ligne-autohebdo-net\/","title":{"rendered":"Lancement de la solution de Vente au d\u00e9tail num\u00e9rique sur la place d\u2019affaires en ligne AutoHebdo.net"},"content":{"rendered":"

[vc_row][vc_column width=\u00a0\u00bb1\/2″][vc_column_text]Alors que les habitudes d\u2019achat des consommateurs poursuivent leur \u00e9volution, l\u2019\u00e9quipe de TRADER \u00e9tudie et suit de pr\u00e8s les nouveaux besoins des acheteurs automobiles partout au pays. Selon nos plus r\u00e9centes \u00e9tudes, une chose est s\u00fbre: les consommateurs sont \u00e0 la recherche de nouvelles options d\u2019achat automobiles, en ligne<\/strong>. En fait, 41% des consommateurs se disent pr\u00eats \u00e0 r\u00e9aliser leur achat enti\u00e8rement en ligne, d\u00e8s aujourd\u2019hui, ce qui est en lien avec une forte mont\u00e9e de l\u2019int\u00e9r\u00eat pour l\u2019utilisation d\u2019outils d\u2019achat en ligne.1<\/sup> Nous assistons pr\u00e9sentement \u00e0 un v\u00e9ritable mouvement de plaques tectoniques en ce qui concerne le passage en ligne des diverses \u00e9tapes du processus d\u2019achat automobile.<\/p>\n

Afin d\u2019aligner ces plus r\u00e9cents changements d\u2019habitudes des consommateurs avec votre offre en ligne, TRADER propose \u00e0 150 partenaires s\u00e9lectionn\u00e9s une toute nouvelle solution de vente au d\u00e9tail sur AutoHebdo.net. Ils seront les tout premiers \u00e0 offrir ces nouvelles fonctionnalit\u00e9s \u00e0 leurs acheteurs potentiels AutoHebdo.net. Ce nouvel outil de vente au d\u00e9tail num\u00e9rique, d\u00e9velopp\u00e9e par MotoCommerce, permet aux consommateurs de monter leur propre offre d\u2019achat, enti\u00e8rement en ligne.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_single_image image=\u00a0\u00bb7376″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2″][vc_empty_space height=\u00a0\u00bb60px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb7374″ img_size=\u00a0\u00bblarge\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_empty_space height=\u00a0\u00bb60px\u00a0\u00bb][vc_column_text]Ce qui est inclus<\/strong><\/p>\n

Apr\u00e8s la configuration de votre connecteur de vente au d\u00e9tail num\u00e9rique, un logo \u00ab\u00a0Achat en ligne\u00a0\u00bb sera ajout\u00e9 \u00e0 toutes vos annonces sur la page des r\u00e9sultats, afin d\u2019informer vos acheteurs potentiels d\u00e9termin\u00e9s qu\u2019ils peuvent passer \u00e0 l\u2019action en ligne. De plus, chacune de vos pages des d\u00e9tails comportera aussi un logo \u00ab\u00a0Achat en ligne\u00a0\u00bb, ainsi qu\u2019un widget intitul\u00e9 \u00ab\u00a0Acheter ce v\u00e9hicule\u00a0\u00bb. Ces appels \u00e0 l\u2019action de votre page des d\u00e9tails m\u00e8nent directement vers la plate-forme MotoCommerce, o\u00f9 les consommateurs pourront lancer leur achat en cliquant sur le bouton \u00ab\u00a0Construisez votre offre\u00a0\u00bb.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text]Cette plate-forme propose un processus tr\u00e8s bien structur\u00e9 o\u00f9 les consommateurs ont le choix d\u2019effectuer en ligne certaines ou toutes les \u00e9tapes du processus d\u2019achat. Voici ces principales \u00e9tapes:<\/p>\n

    \n
  1. \n
      \n
    1. \n
        \n
      1. \n
          \n
        1. \n
            \n
          1. Configuration et prix<\/li>\n
          2. Accessoires et plans de protection<\/li>\n
          3. Estimation de la valeur du v\u00e9hicule d\u2019\u00e9change<\/li>\n
          4. Demande de financement<\/li>\n
          5. Acompte et finalisation de l\u2019entente<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

            [\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb7363″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]Les consommateurs peuvent commencer le processus et y revenir plus tard au moment qui leur convient le mieux, en passant par la place d\u2019affaires en ligne AutoHebdo.net, votre propre site web, ou m\u00eame en personne dans votre salle de montre! Vos vendeurs et autres sp\u00e9cialistes de produits peuvent intervenir et interagir avec le consommateur \u00e0 toute \u00e9tape du processus: MotoCommerce procure une exp\u00e9rience interactive, transparente, int\u00e9gr\u00e9e et r\u00e9ellement personnalis\u00e9e. Il s\u2019agit d\u2019une v\u00e9ritable exp\u00e9rience d\u2019achat multi-canaux, con\u00e7ue pour faire gagner du temps et qui a l\u2019avantage de pouvoir se d\u00e9rouler en grande partie ou en entier depuis le confort de sa maison.<\/p>\n

            Cette fonction de vente au d\u00e9tail num\u00e9rique autoHBDO.net sera bient\u00f4t d\u00e9ploy\u00e9e \u00e0 l\u2019\u00e9chelle nationale. Pour plus d\u2019information ou pour \u00eatre ajout\u00e9 \u00e0 la prochaine vague de d\u00e9ploiement, cliquez ici<\/u>.<\/a>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<\/p>\n

            Source: \u00c9tude Parcours d\u2019achat de DIG Insights, mars 2020; n=2552.<\/p>\n

            [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

            [vc_row][vc_column width=\u00a0\u00bb1\/2″][vc_column_text]Alors que les habitudes d\u2019achat des consommateurs poursuivent leur \u00e9volution, l\u2019\u00e9quipe de TRADER \u00e9tudie et suit de pr\u00e8s les nouveaux besoins des acheteurs automobiles partout au pays. Selon nos plus r\u00e9centes \u00e9tudes, une chose est s\u00fbre: les consommateurs sont \u00e0 la recherche de nouvelles options d\u2019achat automobiles, en ligne. En fait, 41% des consommateurs<\/p>\n","protected":false},"author":35,"featured_media":9647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[749],"tags":[39,239,727,735,41,737,730],"class_list":["post-7373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-autohebdo-net","tag-automobile","tag-consommateurs","tag-nouvelles-de-lindustrie","tag-place-daffaires","tag-produits-et-services","tag-vente-au-detail-numerique"],"acf":[],"yoast_head":"\nLancement de la solution de Vente au d\u00e9tail num\u00e9rique sur la place d\u2019affaires en ligne AutoHebdo.net | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/fr\/lancement-de-la-solution-de-vente-au-detail-numerique-sur-la-place-daffaires-en-ligne-autohebdo-net\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancement de la solution de Vente au d\u00e9tail num\u00e9rique sur la place d\u2019affaires en ligne AutoHebdo.net | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=\u00a0\u00bb1\/2″][vc_column_text]Alors que les habitudes d\u2019achat des consommateurs poursuivent leur \u00e9volution, l\u2019\u00e9quipe de TRADER \u00e9tudie et suit de pr\u00e8s les nouveaux besoins des acheteurs automobiles partout au pays. 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