{"id":5742,"date":"2018-11-27T15:45:24","date_gmt":"2018-11-27T20:45:24","guid":{"rendered":"https:\/\/go.trader.ca\/?p=5742"},"modified":"2022-06-28T05:41:33","modified_gmt":"2022-06-28T09:41:33","slug":"levenement-trader-carology-une-nouvelle-facon-de-voir-les-choses","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/levenement-trader-carology-une-nouvelle-facon-de-voir-les-choses\/","title":{"rendered":"L\u2019\u00e9v\u00e9nement TRADER Carology : une nouvelle fa\u00e7on de voir les choses!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]L\u2019\u00e9v\u00e9nement annuel Carology Montr\u00e9al organis\u00e9 par TRADER a atteint de nouveaux sommets, tant par la diversit\u00e9 de ses pr\u00e9sentateurs-invit\u00e9s, la taille du lieu de r\u00e9union, que par les centaines de participants de tous les horizons de l\u2019industrie automobile.<\/p>\n<p>Les rencontres TRADER Carology sont organis\u00e9es dans plusieurs grandes villes au pays, comme Toronto et Montr\u00e9al, et auxquelles se sont jointes Ottawa et Vancouver pour la premi\u00e8re fois. La plupart des participants se sont reconnus dans le th\u00e8me de cette ann\u00e9e: <em>Turbulences dans l\u2019industrie automobile: r\u00e9ussir dans une \u00e8re de changements<\/em>. Avec l\u2019\u00e9volution rapide de la technologie et des habitudes de magasinages des consommateurs, on a ressenti un grand int\u00e9r\u00eat envers les nouvelles attentes des consommateurs et les moyens \u00e0 prendre pour se d\u00e9marquer en cette p\u00e9riode de perturbations.<\/p>\n<p>Les pr\u00e9sentateurs-invit\u00e9s de cette \u00e9dition furent <strong>Brian Pasch<\/strong>, fondateur de PCG Companies, <strong>Tim Scott<\/strong>, partenaire du groupe de gestion des risques et responsable national des services aux commer\u00e7ants automobiles chez Deloitte Canada, et <strong>Trevor Byrne<\/strong>, directeur de comptes de groupes chez Red Urban Canada et responsable de la marque Subaru Canada. Chacun de nos invit\u00e9s a su mettre en \u00e9vidence des tendances qui se dessinent dans l\u2019industrie et nous a offert des conseils pour s\u2019y adapter.<\/p>\n<div style=\"text-align: center;\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"TRADER Carology \u00e0 Montr\u00e9al 2018 | Faits saillants de l&#039;\u00e9v\u00e9nement\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rL_heq1mtI4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p>Trevor Byrne a ouvert la marche en nous d\u00e9crivant son exp\u00e9rience du point de vue des agences qui oeuvrent dans l\u2019industrie, en nous offrant des exemples de perturbations qui modifient notre perception de diverses technologies et des cons\u00e9quences sur l\u2019industrie automobile. Il a invit\u00e9 les participants \u00e0 ne pas h\u00e9siter \u00e0 prendre des risques calcul\u00e9s, notamment en exp\u00e9rimentant sur des produits qui ne leur sont pas familiers avec une petite partie de leur budget marketing. Son principal conseil? Mesurez toujours vos r\u00e9sultats: les commer\u00e7ants doivent toujours remettre en question leurs tactiques, notamment en analysant leurs donn\u00e9es de r\u00e9sultats et en adaptant leur mix marketing en cons\u00e9quence.<\/p>\n<p><strong><em>\u201cautoTRADER a toujours \u00e9t\u00e9 selon moi un leader pour les formations ou autres et aujourd&rsquo;hui encore je le confirme\u201d<\/em><\/strong><\/p>\n<p>Tim Scott, partenaire du groupe de gestion des risques et responsable national des services aux commer\u00e7ants automobiles chez Deloitte Canada nous a partag\u00e9 des r\u00e9sultats de recherche sur les nouvelles habitudes de magasinage des consommateurs. Il a notamment pr\u00e9sent\u00e9 les implications des nouveaux modes de mobilit\u00e9: tendances, d\u00e9fis et occasions. Il a tent\u00e9 de d\u00e9montrer qu\u2019en raison de l\u2019\u00e9volution des attentes des consommateurs. les commer\u00e7ants automobiles doivent s\u2019efforcer \u00e0 fid\u00e9liser leur client\u00e8le plus que jamais et \u00e0 trouver les moyens de cr\u00e9er des exp\u00e9riences qui laissent une impression favorable et m\u00e9morable. Son principal conseil? Restez aux aguets des nouvelles attentes de consommateurs et assurez-vous que vos \u00e9quipes sont \u00e9quip\u00e9es pour s\u2019adapter au changement.<\/p>\n<p>La pr\u00e9sentation de Brian Pasch a port\u00e9 sur les m\u00e9thodes de mesure et d\u2019analyse des donn\u00e9es pour garder un tournant d\u2019avance sur la concurrence. Il a d\u00e9montr\u00e9 qu\u2019en r\u00e9alit\u00e9, moins de 15% des demandes d\u2019information directes soumises le sont par des consommateurs avec intention d\u2019achat. Il a discut\u00e9 de la d\u00e9finition de clients potentiels et des plus importantes donn\u00e9es que les commer\u00e7ants automobiles doivent cumuler et analyser. Son principal conseil? Ce n\u2019est pas le nombre de clients potentiels qui a de l\u2019importance, mais bien la qualit\u00e9 g\u00e9n\u00e9rale du trafic et le niveau d\u2019int\u00e9r\u00eat des visiteurs en personne.<\/p>\n<p><strong><em>\u201cCarologie nous porte \u00e0 r\u00e9fl\u00e9chir et \u00e0 remettre en question nos activit\u00e9s de tous les jours. Nous pensons d\u00e9j\u00e0 am\u00e9liorer certains aspects du travail de nos vendeurs et de notre d\u00e9partement Internet.\u201d<\/em><\/strong><\/p>\n<p>Carology a vu le jour il y a 4 ans, comme plate-forme de partage des connaissances et observations de la Soci\u00e9t\u00e9 TRADER en ce qui concerne l\u2019\u00e9volution des habitudes d\u2019achat des consommateurs et de leur parcours id\u00e9al d\u2019achat automobile. Cet \u00e9v\u00e9nement annuel rassemble des repr\u00e9sentants de centaines de marchands, concessionnaires, constructeurs et agences int\u00e9ress\u00e9s \u00e0 d\u00e9couvrir ce qui m\u00e8ne \u00e0 la r\u00e9ussite dans un march\u00e9 num\u00e9rique automobile toujours plus concurrentiel.<\/p>\n<p>Les dates des rendez-vous Carology 2019 seront bient\u00f4t annonc\u00e9es dans les m\u00e9dias sociaux. D\u2019ici l\u00e0, si vous souhaitez profiter des d\u00e9couvertes et observations du march\u00e9 selon le point de vue TRADER, ajoutez votre adresse courriel \u00e0 la liste d\u2019envoi de notre bulletin r\u00e9gulier: <a href=\"https:\/\/insights.trader.ca\/fr\/#\">Carologie vision strat\u00e9gique<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]L\u2019\u00e9v\u00e9nement annuel Carology Montr\u00e9al organis\u00e9 par TRADER a atteint de nouveaux sommets, tant par la diversit\u00e9 de ses pr\u00e9sentateurs-invit\u00e9s, la taille du lieu de r\u00e9union, que par les centaines de participants de tous les horizons de l\u2019industrie automobile. Les rencontres TRADER Carology sont organis\u00e9es dans plusieurs grandes villes au pays, comme Toronto et Montr\u00e9al, et<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[749],"tags":[239,729,734],"class_list":["post-5742","post","type-post","status-publish","format-standard","hentry","category-articles","tag-automobile","tag-carology-fr","tag-evenements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019\u00e9v\u00e9nement TRADER Carology : une nouvelle fa\u00e7on de voir les choses! | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/fr\/levenement-trader-carology-une-nouvelle-facon-de-voir-les-choses\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019\u00e9v\u00e9nement TRADER Carology : une nouvelle fa\u00e7on de voir les choses! | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]L\u2019\u00e9v\u00e9nement annuel Carology Montr\u00e9al organis\u00e9 par TRADER a atteint de nouveaux sommets, tant par la diversit\u00e9 de ses pr\u00e9sentateurs-invit\u00e9s, la taille du lieu de r\u00e9union, que par les centaines de participants de tous les horizons de l\u2019industrie automobile. 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