{"id":5083,"date":"2018-02-20T15:10:16","date_gmt":"2018-02-20T20:10:16","guid":{"rendered":"http:\/\/go.trader.ca\/?p=5083"},"modified":"2022-06-28T05:20:44","modified_gmt":"2022-06-28T09:20:44","slug":"lindustrie-automobile-scrute-son-futur","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/lindustrie-automobile-scrute-son-futur\/","title":{"rendered":"L\u2019industrie automobile scrute son futur"},"content":{"rendered":"

S\u00e9rie prospective automobile \u2013 Point de mire sur l\u2019avenir<\/em>
\n\"Unknown-768x518\"<\/p>\n

Par Jessica Ruby et Sabrina Arruda<\/p>\n

La premi\u00e8re ministre de l\u2019Ontario Kathleen Wynn a prononc\u00e9 vendredi dernier le 16 f\u00e9vrier, l\u2019allocution d\u2019ouverture de la s\u00e9rie d\u2019entretiens \u201cAuto Intelligence Series\u201d, dans le cadre du salon de l\u2019automobile de Toronto 2018 (Canadian International AutoShow). Le panel intitul\u00e9 \u201cThe Future in Focus\u201d (Point de mire sur l\u2019avenir) portait plus particuli\u00e8rement sur les changements qui \u00e9branlent l\u2019industrie, les risques relatifs au libre-\u00e9change et l\u2019envergure des investissements n\u00e9cessaires pour assurer son avenir.<\/p>\n

Mme. Wynne a lanc\u00e9 la discussion en portant son \u00e9clairage sur les changements qui interpellent l\u2019industrie automobile. Elle a soulign\u00e9 que l\u2019industrie automobile ontarienne entre dans une nouvelle \u00e8re au cours de laquelle elle devra surveiller ses angles morts et surtout, s\u2019adapter au changement. Ce sujet fut d\u2019ailleurs un th\u00e8me r\u00e9current, alors que de nouvelles forces semblent sur le point de changer la donne.<\/p>\n

Elle a ensuite not\u00e9 que le gouvernement ontarien consent des investissements majeurs \u00e0 la formation li\u00e9e aux technologies des v\u00e9hicules autonomes, notamment \u00e0 leur intelligence artificielle.<\/p>\n

L\u2019importance de tels investissements a trouv\u00e9 son \u00e9cho dans les propos des p.-d. g. des activit\u00e9s canadiennes de quatre grands constructeurs (Hyundai, Kia, Mercedes-Benz et Nissan), de m\u00eame que ceux d\u2019Edwin Ulak, chef des produits chez autoHEDO.net, qui nous ont tous partag\u00e9 leur vision de l\u2019automobile au Canada.<\/p>\n

Investissements technologiques et \u00e9volution du commerce \u00e9lectronique<\/p>\n

\u201cQui dit bouleversements et changements se r\u00e9f\u00e8re habituellement \u00e0 nos produits, mais en r\u00e9alit\u00e9, ce n\u2019est pas de ce c\u00f4t\u00e9 que proviendront les perturbations\u201d, a affirm\u00e9 Don Romano, pr\u00e9sident et chef de la direction de Hyundai Auto Canada Corp. \u201cLorsque l\u2019on observe l\u2019industrie dans son ensemble et les perturbations qui se profilent, on constate qu\u2019elles touchent d\u2019abord et avant tout la fa\u00e7on dont les consommateurs acquerront nos produits.\u201d<\/p>\n

D\u2019autres pan\u00e9listes se sont joints \u00e0 la conversation et ont soulign\u00e9 l\u2019importance de simplifier le processus d\u2019achat. \u201cJusqu\u2019\u00e0 86% des acheteurs effectuent leurs premi\u00e8res recherches en ligne et 69% d\u2019entre eux font des recherches plus pouss\u00e9es sur les places d\u2019affaires en ligne\u201d a fait remarquer M. Ulak. \u201cNous avons remarqu\u00e9 dans les deux derni\u00e8res ann\u00e9es une \u00e9volution dans l\u2019approche des consommateurs envers les commer\u00e7ants\u201d. En effet, plusieurs \u00e9tudes d\u00e9montrent que les consommateurs souhaitent acc\u00e9l\u00e9rer la partie du processus impliquant le commer\u00e7ant, a-t-il expliqu\u00e9.<\/p>\n

L\u2019\u00e9volution du processus d\u2019achat automobile et l\u2019int\u00e9r\u00eat apparemment sans bornes d\u00e9montr\u00e9 par les consommateurs envers le commerce \u00e9lectronique se sont av\u00e9r\u00e9 les deux th\u00e8mes r\u00e9currents ces derniers mois dans l\u2019industrie. Les constructeurs reconnaissent que les consommateurs recherchent plus de transparence et que le processus de n\u00e9gociation les rend mal \u00e0 l\u2019aise. Ainsi, ils proposent d\u00e9j\u00e0 plusieurs solutions \u00e0 ces effets.<\/p>\n

\u00c9lectrification<\/p>\n

\u201cIl est impossible de passer sous silence les milliards de dollars investis par les constructeurs dans l\u2019innovation et le d\u00e9veloppement technologique\u201d, a affirm\u00e9 M. Ted Lancaster, vice-pr\u00e9sident et chef de l\u2019exploitation de Kia Canada. Les autres repr\u00e9sentants des constructeurs ont confirm\u00e9 combien l\u2019\u00e9lectrification repr\u00e9sente un domaine d\u2019investissement prioritaire. \u201cTous les constructeurs souhaitent r\u00e9duire les \u00e9missions de gaz \u00e0 effet de serre\u201d, a-t-il ajout\u00e9.<\/p>\n

Malgr\u00e9 les changements d\u2019apparence titanesques qui seront requis pour favoriser l\u2019adoption de ces changements, les constructeurs sont s\u00fbrs que les consommateurs adopteront les technologies qui sauront apaiser la fameuse \u201cangoisse de la panne \u00e9lectrique\u201d. \u201c\u00c0 notre avis, les moteurs \u00e0 combustion interne n\u2019en ont plus pour longtemps\u201d, a confirm\u00e9 M. Romano.<\/p>\n

\u201cOn remarque une croissance du nombre de recherches relatives aux v\u00e9hicules \u00e9lectriques, mais nationalement, elles ne repr\u00e9sentent toujours que 0,5% du total, avec une pointe de 1% au Qu\u00e9bec\u201d, nous a inform\u00e9 M. Ulak. \u201cBien que le taux de croissance des recherches de v\u00e9hicules \u00e9lectriques soit ph\u00e9nom\u00e9nal, on ne peut encore affirmer qu\u2019il s\u2019agit d\u2019une tendance forte, mais \u00e7a viendra\u201d.<\/p>\n

On ne saurait discuter de l\u2019avenir de l\u2019automobile sans aborder le sujet des v\u00e9hicules autonomes. Tous les constructeurs proposent d\u00e9j\u00e0 des v\u00e9hicules \u00e9quip\u00e9s de r\u00e9gulateurs de vitesse automatiques, qui soulagent le conducteur de l\u2019utilisation r\u00e9p\u00e9titive du frein et de l\u2019acc\u00e9l\u00e9rateur.<\/p>\n

Les pan\u00e9listes se sont toutefois entendus sur un point: ils proposent des v\u00e9hicules qui procurent du plaisir de conduite et loin d\u2019eux l\u2019id\u00e9e de rendre le conducteur passif. Toutefois, la conduite autonome comporte des aspects de s\u00e9curit\u00e9, ce qui est toujours parmi les priorit\u00e9s des acheteurs.<\/p>\n

Le th\u00e8me central de la discussion de vendredi dernier fut sans l\u2019ombre d\u2019un doute l\u2019av\u00e8nement prochain d\u2019une vague de changements. De m\u00eame, les consommateurs souhaitent avoir acc\u00e8s \u00e0 un processus d\u2019achat plus convivial et enfin, la transition vers les v\u00e9hicules \u00e9lectriques et autonomes semble in\u00e9luctable. Il s\u2019agit maintenant de pr\u00e9dire et de constater leur rythme d\u2019adoption.<\/p>\n

D\u2019ailleurs l\u2019une des devises souvent r\u00e9p\u00e9t\u00e9es lors de la discussion fut \u201cnous trouverons le moyen de nous adapter et de prosp\u00e9rer\u201d. M. Ulak a bien r\u00e9sum\u00e9 cette perception en concluant: \u201cNous nous attendons \u00e0 devoir une fois de plus nous transformer rapidement afin de demeurer pertinents aupr\u00e8s des consommateurs\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e9rie prospective automobile \u2013 Point de mire sur l\u2019avenir Par Jessica Ruby et Sabrina Arruda La premi\u00e8re ministre de l\u2019Ontario Kathleen Wynn a prononc\u00e9 vendredi dernier le 16 f\u00e9vrier, l\u2019allocution d\u2019ouverture de la s\u00e9rie d\u2019entretiens \u201cAuto Intelligence Series\u201d, dans le cadre du salon de l\u2019automobile de Toronto 2018 (Canadian International AutoShow). Le panel intitul\u00e9 \u201cThe<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[749],"tags":[239,729,734],"class_list":["post-5083","post","type-post","status-publish","format-standard","hentry","category-articles","tag-automobile","tag-carology-fr","tag-evenements"],"acf":[],"yoast_head":"\nL\u2019industrie automobile scrute son futur | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/fr\/lindustrie-automobile-scrute-son-futur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019industrie automobile scrute son futur | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"S\u00e9rie prospective automobile \u2013 Point de mire sur l\u2019avenir Par Jessica Ruby et Sabrina Arruda La premi\u00e8re ministre de l\u2019Ontario Kathleen Wynn a prononc\u00e9 vendredi dernier le 16 f\u00e9vrier, l\u2019allocution d\u2019ouverture de la s\u00e9rie d\u2019entretiens \u201cAuto Intelligence Series\u201d, dans le cadre du salon de l\u2019automobile de Toronto 2018 (Canadian International AutoShow). 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