{"id":4231,"date":"2017-02-01T16:45:13","date_gmt":"2017-02-01T21:45:13","guid":{"rendered":"http:\/\/go.trader.ca\/?p=4231"},"modified":"2022-06-17T06:57:54","modified_gmt":"2022-06-17T10:57:54","slug":"carology-event-aims-debunk-digital-broadcast-marketing-myths","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/carology-event-aims-debunk-digital-broadcast-marketing-myths\/","title":{"rendered":"Carology Event Aims to Debunk Digital and Broadcast Marketing Myths"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]The second annual Carology event \u2013 presented by TRADER \u2013 will be jam-packed with relevant industry insights that aim to reveal marketing mythologies versus realities, the new digital consumer, and why the full potential of digital marketing has not yet been realized in the automotive industry.<\/p>\n<p><strong>Carology will take place on February 23, 2017 at the Canadian International AutoShow in Toronto \u2013 and is open to all auto dealers, OEMs and agencies.<\/strong>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb80px\u00a0\u00bb][vc_column_text]<strong>Toronto, ON (February 1, 2017)<\/strong> \u2013 TRADER Corporation is proud to present the second annual Carology event for industry professionals in the automotive space. The event brings together hundreds of auto dealers, OEMs and agencies to hear firsthand experiences of what it takes to win in an increasingly competitive digital automotive landscape.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb4237&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbright\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb link=\u00a0\u00bbhttp:\/\/www.tradercarology.com\/\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<\/p>\n<h3>Digital Promises vs Marketing Realities<\/h3>\n<h4>We\u2019ve heard the theories, been promised the silver bullets&#8230; but what is the reality?<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]This year\u2019s event will focus on the shifting digital landscape, the current state of the auto industry at large, and the implications on the local market. Industry leaders will share their knowledge and debunk the myths about digital and broadcast marketing, and why the digital promise has been broken in the automotive industry.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]Carology is tailored for automotive industry professionals \u2013 who will take away relevant and actionable insights that can be easily woven into their business operations. Entrance to Carology is complimentary and includes access to the Canadian International AutoShow.<\/p>\n<p>For more information, please visit <strong><a style=\"color: #cc092f;\" href=\"http:\/\/www.tradercarology.com\/\" target=\"_blank\" rel=\"noopener\">TRADERcarology.com<\/a><\/strong>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]The second annual Carology event \u2013 presented by TRADER \u2013 will be jam-packed with relevant industry insights that aim to reveal marketing mythologies versus realities, the new digital consumer, and why the full potential of digital marketing has not yet been realized in the automotive industry. Carology will take place on February 23,<\/p>\n","protected":false},"author":35,"featured_media":9717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[701],"tags":[74,166,702],"class_list":["post-4231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-automotive","tag-carology","tag-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carology Event Aims to Debunk Digital and Broadcast Marketing Myths | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/carology-event-aims-debunk-digital-broadcast-marketing-myths\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carology Event Aims to Debunk Digital and Broadcast Marketing Myths | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]The second annual Carology event \u2013 presented by TRADER \u2013 will be jam-packed with relevant industry insights that aim to reveal marketing mythologies versus realities, the new digital consumer, and why the full potential of digital marketing has not yet been realized in the automotive industry. 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