{"id":4193,"date":"2016-12-20T16:00:53","date_gmt":"2016-12-20T21:00:53","guid":{"rendered":"http:\/\/go.trader.ca\/?p=4193"},"modified":"2022-06-17T06:56:49","modified_gmt":"2022-06-17T10:56:49","slug":"5-ways-better-merchandise-vehicles-autotrader-ca","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/5-ways-better-merchandise-vehicles-autotrader-ca\/","title":{"rendered":"5 Ways to Better Merchandise Vehicles on AutoTrader.ca"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]With over 13.5 million visits a month and more than 3 million mobile app downloads, TRADER Corporation and its online destinations \u2013 including AutoTrader.ca \u2013 deliver best-in-class digital web and advertising solutions to help accelerate business performance of dealers across Canada. When it comes to merchandising inventory on AutoTrader.ca, we\u2019re focused on giving dealers more options to clearly showcase the value of their vehicles, make their listings standout, and positively impact their conversion rates.<\/p>\n<p>Here are 5 simple but highly effective tips dealers can use to optimize their listings and get more car shoppers looking at them:[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<\/p>\n<h4 style=\"color: #cc092f\">#1\u00a0\u00a0 Use Real Photos of Actual Inventory.<\/h4>\n<p>Once shoppers have looked at OEM configuration pages, they want to know \u2013 and see \u2013 which dealership has the exact model they\u2019re looking for. They want to see photos of the actual vehicle they\u2019re interested in purchasing \u2013 not stock photos. To get even more click-throughs to their listings, dealers should include multiple, professional looking photos of both the interior and exterior from a variety of different viewpoints.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<\/p>\n<h4 style=\"color: #cc092f\">#2\u00a0\u00a0 Get Right to the Point, Right at the Beginning.<\/h4>\n<p>There\u2019s no need to get overly creative with headlines. A simple headline that\u2019s limited to year, make, model and trim works best \u2013 and it\u2019s what consumers expect to see when searching for vehicles on AutoTrader.ca. Stay away from special characters such as *, !, \/, |, etc. These won\u2019t draw more attention to dealer ads \u2013 in fact, they\u2019re a visual distraction![\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<\/p>\n<h4 style=\"color: #cc092f\">#3\u00a0\u00a0 Make Sure you Include a Price. Period.<\/h4>\n<p>Today\u2019s informed consumers are looking for transparent info upfront about the vehicles they\u2019re interested in purchasing \u2013 including the price. To attract even more car shoppers to their inventory listings, dealers should provide a good price based on market demand of the vehicle. This helps build trust and encourages car shoppers to pick that dealer over their competitors.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<\/p>\n<h4 style=\"color: #cc092f\">#4\u00a0\u00a0 Be Descriptive, But Don&rsquo;t Ramble On and On.<\/h4>\n<p>Length matters! The vehicle description is one of the most important elements of a listing, but keep in mind that too much text on the page can deter car shoppers \u2013 or they won\u2019t read it. The description should be used to tell a great story about the vehicle, dealership and incentives, but the message should be succinct.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<\/p>\n<h4 style=\"color: #cc092f\">#5\u00a0\u00a0 Give Your Listings a Boost Up to the Very Top.<\/h4>\n<p>Listing Upgrades can push the dealer\u2019s vehicles up to the very top of the search results page and drive more traffic to their listings. We can help them identify which specific pieces of inventory could use a boost and how dealers can get more of their inventory to appear at the top of consumer searches.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text]<\/p>\n<h4><\/h4>\n<p>To learn more, please <a style=\"color: #cc092f\" href=\"http:\/\/go.trader.ca\/about\/contact-us\/\">click here<\/a> to contact us![\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]With over 13.5 million visits a month and more than 3 million mobile app downloads, TRADER Corporation and its online destinations \u2013 including AutoTrader.ca \u2013 deliver best-in-class digital web and advertising solutions to help accelerate business performance of dealers across Canada. When it comes to merchandising inventory on AutoTrader.ca, we\u2019re focused on giving dealers more<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[701],"tags":[74,38,281,46,37,711,710],"class_list":["post-4193","post","type-post","status-publish","format-standard","hentry","category-article","tag-automotive","tag-autotrader-ca","tag-dealership","tag-digital-marketing","tag-marketplace","tag-new-car","tag-used-car"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways to Better Merchandise Vehicles on AutoTrader.ca | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/5-ways-better-merchandise-vehicles-autotrader-ca\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Better Merchandise Vehicles on AutoTrader.ca | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]With over 13.5 million visits a month and more than 3 million mobile app downloads, TRADER Corporation and its online destinations \u2013 including AutoTrader.ca \u2013 deliver best-in-class digital web and advertising solutions to help accelerate business performance of dealers across Canada. When it comes to merchandising inventory on AutoTrader.ca, we\u2019re focused on giving dealers more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/go.trader.ca\/5-ways-better-merchandise-vehicles-autotrader-ca\/\" \/>\n<meta property=\"og:site_name\" content=\"TRADER\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-20T21:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-17T10:56:49+00:00\" \/>\n<meta name=\"author\" content=\"Sabrina Bond\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sabrina Bond\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/5-ways-better-merchandise-vehicles-autotrader-ca\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/5-ways-better-merchandise-vehicles-autotrader-ca\\\/\"},\"author\":{\"name\":\"Sabrina Bond\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#\\\/schema\\\/person\\\/b65ded53bd47f9c77c4fb708d8f3ad31\"},\"headline\":\"5 Ways to Better Merchandise Vehicles on AutoTrader.ca\",\"datePublished\":\"2016-12-20T21:00:53+00:00\",\"dateModified\":\"2022-06-17T10:56:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/5-ways-better-merchandise-vehicles-autotrader-ca\\\/\"},\"wordCount\":542,\"publisher\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#organization\"},\"keywords\":[\"Automotive\",\"AutoTrader.ca\",\"Dealership\",\"Digital Marketing\",\"Marketplace\",\"New Car\",\"Used Car\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/5-ways-better-merchandise-vehicles-autotrader-ca\\\/\",\"url\":\"https:\\\/\\\/go.trader.ca\\\/5-ways-better-merchandise-vehicles-autotrader-ca\\\/\",\"name\":\"5 Ways to Better Merchandise Vehicles on AutoTrader.ca | Soci\u00e9t\u00e9 TRADER\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#website\"},\"datePublished\":\"2016-12-20T21:00:53+00:00\",\"dateModified\":\"2022-06-17T10:56:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/5-ways-better-merchandise-vehicles-autotrader-ca\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/go.trader.ca\\\/5-ways-better-merchandise-vehicles-autotrader-ca\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/5-ways-better-merchandise-vehicles-autotrader-ca\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ways to Better Merchandise Vehicles on AutoTrader.ca\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#website\",\"url\":\"https:\\\/\\\/go.trader.ca\\\/\",\"name\":\"AutoTrader.ca & AutoHebdo.net\",\"description\":\"La plus grande et r\u00e9put\u00e9e place d\u2019affaires automobile au Canada\",\"publisher\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/go.trader.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#organization\",\"name\":\"AutoTrader.ca & AutoHebdo.net\",\"url\":\"https:\\\/\\\/go.trader.ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/go.trader.ca\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-AutoHebdo-FR.png\",\"contentUrl\":\"https:\\\/\\\/go.trader.ca\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-AutoHebdo-FR.png\",\"width\":484,\"height\":52,\"caption\":\"AutoTrader.ca & AutoHebdo.net\"},\"image\":{\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/go.trader.ca\\\/#\\\/schema\\\/person\\\/b65ded53bd47f9c77c4fb708d8f3ad31\",\"name\":\"Sabrina Bond\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/af9bf40fb4106c6dff9f558b3c836060c7103b0a22a5e7d4847e4a467a0b5cab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/af9bf40fb4106c6dff9f558b3c836060c7103b0a22a5e7d4847e4a467a0b5cab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/af9bf40fb4106c6dff9f558b3c836060c7103b0a22a5e7d4847e4a467a0b5cab?s=96&d=mm&r=g\",\"caption\":\"Sabrina Bond\"},\"description\":\"Description\",\"sameAs\":[\"http:\\\/\\\/go.trader.ca\"],\"url\":\"https:\\\/\\\/go.trader.ca\\\/fr\\\/author\\\/sabrina-bondautoscout24-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Ways to Better Merchandise Vehicles on AutoTrader.ca | Soci\u00e9t\u00e9 TRADER","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/go.trader.ca\/5-ways-better-merchandise-vehicles-autotrader-ca\/","og_locale":"fr_FR","og_type":"article","og_title":"5 Ways to Better Merchandise Vehicles on AutoTrader.ca | Soci\u00e9t\u00e9 TRADER","og_description":"[vc_row][vc_column][vc_column_text]With over 13.5 million visits a month and more than 3 million mobile app downloads, TRADER Corporation and its online destinations \u2013 including AutoTrader.ca \u2013 deliver best-in-class digital web and advertising solutions to help accelerate business performance of dealers across Canada. When it comes to merchandising inventory on AutoTrader.ca, we\u2019re focused on giving dealers more","og_url":"https:\/\/go.trader.ca\/5-ways-better-merchandise-vehicles-autotrader-ca\/","og_site_name":"TRADER","article_published_time":"2016-12-20T21:00:53+00:00","article_modified_time":"2022-06-17T10:56:49+00:00","author":"Sabrina Bond","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Sabrina Bond","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/go.trader.ca\/5-ways-better-merchandise-vehicles-autotrader-ca\/#article","isPartOf":{"@id":"https:\/\/go.trader.ca\/5-ways-better-merchandise-vehicles-autotrader-ca\/"},"author":{"name":"Sabrina Bond","@id":"https:\/\/go.trader.ca\/#\/schema\/person\/b65ded53bd47f9c77c4fb708d8f3ad31"},"headline":"5 Ways to Better Merchandise Vehicles on AutoTrader.ca","datePublished":"2016-12-20T21:00:53+00:00","dateModified":"2022-06-17T10:56:49+00:00","mainEntityOfPage":{"@id":"https:\/\/go.trader.ca\/5-ways-better-merchandise-vehicles-autotrader-ca\/"},"wordCount":542,"publisher":{"@id":"https:\/\/go.trader.ca\/#organization"},"keywords":["Automotive","AutoTrader.ca","Dealership","Digital Marketing","Marketplace","New Car","Used Car"],"articleSection":["Article"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/go.trader.ca\/5-ways-better-merchandise-vehicles-autotrader-ca\/","url":"https:\/\/go.trader.ca\/5-ways-better-merchandise-vehicles-autotrader-ca\/","name":"5 Ways to Better Merchandise Vehicles on AutoTrader.ca | Soci\u00e9t\u00e9 TRADER","isPartOf":{"@id":"https:\/\/go.trader.ca\/#website"},"datePublished":"2016-12-20T21:00:53+00:00","dateModified":"2022-06-17T10:56:49+00:00","breadcrumb":{"@id":"https:\/\/go.trader.ca\/5-ways-better-merchandise-vehicles-autotrader-ca\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/go.trader.ca\/5-ways-better-merchandise-vehicles-autotrader-ca\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/go.trader.ca\/5-ways-better-merchandise-vehicles-autotrader-ca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/go.trader.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"5 Ways to Better Merchandise Vehicles on AutoTrader.ca"}]},{"@type":"WebSite","@id":"https:\/\/go.trader.ca\/#website","url":"https:\/\/go.trader.ca\/","name":"AutoTrader.ca & AutoHebdo.net","description":"La plus grande et r\u00e9put\u00e9e place d\u2019affaires automobile au Canada","publisher":{"@id":"https:\/\/go.trader.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/go.trader.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/go.trader.ca\/#organization","name":"AutoTrader.ca & AutoHebdo.net","url":"https:\/\/go.trader.ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/go.trader.ca\/#\/schema\/logo\/image\/","url":"https:\/\/go.trader.ca\/wp-content\/uploads\/2024\/04\/Logo-AutoHebdo-FR.png","contentUrl":"https:\/\/go.trader.ca\/wp-content\/uploads\/2024\/04\/Logo-AutoHebdo-FR.png","width":484,"height":52,"caption":"AutoTrader.ca & AutoHebdo.net"},"image":{"@id":"https:\/\/go.trader.ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/go.trader.ca\/#\/schema\/person\/b65ded53bd47f9c77c4fb708d8f3ad31","name":"Sabrina Bond","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/af9bf40fb4106c6dff9f558b3c836060c7103b0a22a5e7d4847e4a467a0b5cab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/af9bf40fb4106c6dff9f558b3c836060c7103b0a22a5e7d4847e4a467a0b5cab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/af9bf40fb4106c6dff9f558b3c836060c7103b0a22a5e7d4847e4a467a0b5cab?s=96&d=mm&r=g","caption":"Sabrina Bond"},"description":"Description","sameAs":["http:\/\/go.trader.ca"],"url":"https:\/\/go.trader.ca\/fr\/author\/sabrina-bondautoscout24-com\/"}]}},"_links":{"self":[{"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/posts\/4193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/comments?post=4193"}],"version-history":[{"count":0,"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/posts\/4193\/revisions"}],"wp:attachment":[{"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/media?parent=4193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/categories?post=4193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/go.trader.ca\/fr\/wp-json\/wp\/v2\/tags?post=4193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}