{"id":3713,"date":"2007-12-18T10:30:17","date_gmt":"2007-12-18T15:30:17","guid":{"rendered":"http:\/\/go.trader.ca\/?p=3713"},"modified":"2022-06-17T06:46:49","modified_gmt":"2022-06-17T10:46:49","slug":"trader-corporation-trillium-automobile-dealers-association-drive-new-partnership","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/trader-corporation-trillium-automobile-dealers-association-drive-new-partnership\/","title":{"rendered":"TRADER Corporation and the Trillium Automobile Dealers Association Drive New Partnership"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Toronto, ON\u00a0\u2013 December 18, 2007\u00a0\u2013 Over 350 car dealers in the Greater Toronto Area can now more easily drive their business into the fast lane due to a new relationship between TRADER Corporation (TRADER) and the Trillium Automobile Dealers Association (TADA).<\/p>\n<p>Through this new strategic partnership, TRADER will offer TADA members incentives to use its \u201cDealer Showroom\u201d service that provides real-time tools for dealers to manage their inventory. Trader is the only company in Canada to offer this integrated media management solution designed as a one-stop shop for all the services dealers need to market their inventory faster, easier and more accurately.<\/p>\n<p>\u201cWe are very excited about our new relationship with TADA as it reinforces a true sense of partnership between the two organizations,\u201d said Doug Clarke, President, TRADER Corporation.\u00a0 \u201cDealers can now come to us for all their media needs.\u00a0 We help manage a dealer\u2019s inventory and increase their visibility, which in turn, enable us to offer users more comprehensive information to meet their needs.\u201d A weekly average of 280,000 ads run on the AutoTrader.ca&#x2122; sites which attract over 2.5M unique visitors monthly (source: ComScore Media Metrics).<\/p>\n<p>The new deal sees Trader as the preferred supplier of digital data capture making dealer\u2019s inventory visible through TADA and TRADER\u2019s own network of web sites.\u00a0 The tool allows dealers to create, manage and market their complete vehicle inventory, 24\/7. The value-added service includes up-to-the-minute reports, which means that dealers can view their entire inventory, creating a more cost-effective and efficient solution.<\/p>\n<p>\u201cWe are pleased to offer our members access to valuable services with Canada\u2019s leading car destination, AutoTrader.ca,\u201d said Barry Gee, Executive Director, Trillium Automobile Dealers Association.\u00a0 \u201cThis deal benefits all parties and allows us to better serve our membership.\u201d<\/p>\n<p>The two organizations have entered into a five year partnership agreement that will commence on January 1, 2008.\u00a0 The financial terms of the transaction will not be disclosed.<\/p>\n<p><strong>About TRADER Corporation<\/strong><br \/>\nTRADER Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 web sites covering four product verticals: automotive, real estate, general merchandise and employment.\u00a0 Its main brands include autoTRADER&#x2122;, autoHEBDO&#x2122;, The Bargain Finder&#x2122;, Buy &amp; Sell&#x2122;, Renters News&#x2122;, and Home Renter\u2019s Guide&#x2122;.<\/p>\n<p><strong>About Trillium Automobile Dealers Association<\/strong><b><br \/>\n<\/b>Since 1908, TADA serves over 350 new car dealers in the Greater Toronto Area and represents every manufacturer\u2019s brand and franchise.\u00a0 The association\u2019s purpose is to foster a positive image for the retail auto industry and to provide information services to its members on current government, manufacturer, and consumer issues. TADA has a long history of progressive and innovative work, in co-operation with government and their members, to establish fair and uniform business practices, standards of advertising and training, and pro-active programs to enhance customer service.\u00a0 For more information about TADA visit,\u00a0<a href=\"http:\/\/www.tada.ca\/\" target=\"_blank\" rel=\"noopener\">www.tada.ca<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Toronto, ON\u00a0\u2013 December 18, 2007\u00a0\u2013 Over 350 car dealers in the Greater Toronto Area can now more easily drive their business into the fast lane due to a new relationship between TRADER Corporation (TRADER) and the Trillium Automobile Dealers Association (TADA). Through this new strategic partnership, TRADER will offer TADA members incentives to use its<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[698],"tags":[700],"class_list":["post-3713","post","type-post","status-publish","format-standard","hentry","category-press-release","tag-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TRADER Corporation and the Trillium Automobile Dealers Association Drive New Partnership | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/trader-corporation-trillium-automobile-dealers-association-drive-new-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRADER Corporation and the Trillium Automobile Dealers Association Drive New Partnership | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Toronto, ON\u00a0\u2013 December 18, 2007\u00a0\u2013 Over 350 car dealers in the Greater Toronto Area can now more easily drive their business into the fast lane due to a new relationship between TRADER Corporation (TRADER) and the Trillium Automobile Dealers Association (TADA). 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