{"id":21313,"date":"2026-11-12T08:00:31","date_gmt":"2026-11-12T13:00:31","guid":{"rendered":"https:\/\/go.trader.ca\/?p=21313"},"modified":"2026-11-12T09:34:06","modified_gmt":"2026-11-12T14:34:06","slug":"dans-cette-nouvelle-ere-dinnovation-et-de-service-a-la-clientele-autohebdo-est-fiere-dannoncer-la-nomination-de-robert-bigler-veteran-du-commerce-electronique-au-poste-de-chef-de-la-dire","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/dans-cette-nouvelle-ere-dinnovation-et-de-service-a-la-clientele-autohebdo-est-fiere-dannoncer-la-nomination-de-robert-bigler-veteran-du-commerce-electronique-au-poste-de-chef-de-la-dire\/","title":{"rendered":"Dans cette nouvelle \u00e8re d&rsquo;innovation et de service \u00e0 la client\u00e8le, AutoHebdo est fi\u00e8re d\u2019annoncer la nomination de Robert Bigler, v\u00e9t\u00e9ran du commerce \u00e9lectronique, au poste de chef de la direction"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h5><em>L\u2019ancien directeur g\u00e9n\u00e9ral d\u2019eBay Canada et chef de la direction de TCGplayer met son exp\u00e9rience des places d\u2019affaires en ligne au service de la prochaine g\u00e9n\u00e9ration d\u2019AutoHebdo &#8211; ax\u00e9e sur la client\u00e8le et l\u2019innovation.<\/em><\/h5>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<strong>TORONTO, ON &#8211; 12 novembre, 2026<\/strong> \u2014 AutoHebdo, le carrefour automobile des Qu\u00e9b\u00e9cois, vient d\u2019annoncer la nomination de Robert (Rob) Bigler au poste de chef de la direction. Ainsi, Robert Bigler chapeautera les activit\u00e9s canadiennes, qui regroupent les places d\u2019affaires AutoTrader et AutoHebdo, les logiciels et solutions marketing pour commer\u00e7ants Activix, TAvantage et TRFFK, ainsi que les entreprises en technologie financi\u00e8re Dealertrack Canada et Collateral Management Solutions.<\/p>\n<p>M. Bigler arrive alors qu\u2019AutoHebdo amorce une nouvelle phase de croissance et multiplie ses investissements dans les technologies de pointe pour commer\u00e7ants, l\u2019IA et les outils de gestion de la client\u00e8le, le tout afin de r\u00e9volutionner le parcours d\u2019achat des Canadiens et d\u2019aider les commer\u00e7ants \u00e0 trouver, \u00e0 \u00e9valuer, \u00e0 mettre en march\u00e9 et \u00e0 vendre leurs v\u00e9hicules encore plus efficacement.<\/p>\n<p>Robert Bigler se joint \u00e0 AutoHebdo apr\u00e8s neuf ans chez eBay, o\u00f9 il \u00e9tait chef de la direction de la filiale TCGplayer, une autre place d\u2019affaires en ligne. Il a aussi occup\u00e9 le poste de directeur g\u00e9n\u00e9ral d\u2019eBay Canada, o\u00f9 il dirigeait l\u2019un des premiers march\u00e9s internationaux, mettant l\u2019accent sur l\u2019am\u00e9lioration de l\u2019interface client et l\u2019augmentation des ventes. Durant sa carri\u00e8re, il a dirig\u00e9 des services de strat\u00e9gie et de transformation informatique chez Selfridges Group, Associated British Foods, ainsi que chez Bain &amp; Company au Canada, en Europe et aux \u00c9tats-Unis.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1794430315094{background-image: url(https:\/\/go.trader.ca\/wp-content\/uploads\/2026\/11\/Social-Post_CEO-Announcement-Rob-Bigler.jpg?id=21311) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb580px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]La nomination de Robert Bigler arrive \u00e0 point, au moment de notre initiative de renouvellement du commerce automobile en ligne au Canada. En effet, avec la conjoncture \u00e9conomique, la dynamique du commerce international et l\u2019arriv\u00e9e de nouveaux acteurs dans l\u2019industrie automobile, l\u2019acheteur canadien profite d\u2019un choix sans pr\u00e9c\u00e9dent. Ses attentes &#8211; en termes de valeur, de commodit\u00e9, de transparence des prix et de confiance &#8211; sont donc plus \u00e9lev\u00e9es. Parall\u00e8lement, pour attirer les bons acheteurs et garantir la rentabilit\u00e9, le commer\u00e7ant canadien doit composer avec un march\u00e9 qui \u00e9volue rapidement, o\u00f9 la pression pour d\u00e9nicher les meilleurs v\u00e9hicules ne cesse de s\u2019accentuer.<\/p>\n<p>\u00ab La marque canadienne embl\u00e9matique AutoHebdo jouit d\u2019un h\u00e9ritage de 50 ans! Je suis ravi d\u2019en prendre la direction \u00bb, d\u00e9clare Robert Bigler, chef de la direction chez AutoHebdo. \u00ab Toute ma carri\u00e8re, j\u2019ai mis\u00e9 sur la qualit\u00e9 de l\u2019interface client, j\u2019ai d\u00e9velopp\u00e9 des plateformes de commerce en ligne conviviales et j\u2019ai aid\u00e9 nos partenaires d\u2019affaires \u00e0 d\u00e9velopper leurs activit\u00e9s. Nos bases sont solides, qu\u2019il s\u2019agisse d\u2019\u00e9tendre nos places d\u2019affaires en ligne ou d\u2019offrir des logiciels et des services essentiels aux commer\u00e7ants. En exploitant le potentiel de la technologie et de l\u2019IA, et avec la vaste expertise de l\u2019\u00e9quipe Autonex, nous pouvons simplifier le magasinage et la vente automobile, offrir un service transparent, ainsi que de nombreux avantages aux acheteurs et aux commer\u00e7ants canadiens. \u00bb<\/p>\n<p>Autonex, la soci\u00e9t\u00e9 m\u00e8re d\u2019AutoHebdo, regroupe des places d\u2019affaires automobiles en ligne et des solutions de premier plan pour commer\u00e7ants, et ce, dans neuf march\u00e9s d\u2019Europe et du Canada &#8211; reposant toutes sur une plateforme technologique mondiale commune. Une telle infrastructure, adapt\u00e9e aux besoins des consommateurs comme des commer\u00e7ants canadiens, permet \u00e0 AutoHebdo de d\u00e9ployer rapidement ses nouvelles fonctionnalit\u00e9s et ses nouveaux programmes. Parmi nos r\u00e9centes r\u00e9alisations figurent le lancement, en janvier 2026, de la toute premi\u00e8re int\u00e9gration de ChatGPT \u00e0 une place d\u2019affaires automobile en ligne au Canada, ainsi que le d\u00e9ploiement d\u2019une nouvelle plateforme sur plusieurs march\u00e9s afin d\u2019acc\u00e9l\u00e9rer les services: recommandations, recherche de v\u00e9hicules et outils en ligne \u00e9volu\u00e9s qui simplifient le travail des commer\u00e7ants partout au pays. Pour l\u2019acheteur, d\u2019autres innovations propuls\u00e9es par l\u2019IA suivront afin de rendre le parcours d\u2019achat automobile encore plus intuitif et personnalis\u00e9, tout en aidant les commer\u00e7ants \u00e0 simplifier leurs activit\u00e9s et \u00e0 tisser des liens avec la client\u00e8le.<\/p>\n<p>\u00ab Je suis ravi d\u2019accueillir Rob dans l\u2019\u00e9quipe \u00bb, d\u00e9clare Peter Brooks-Johnson, chef de la direction chez Autonex. \u00ab Son exp\u00e9rience dans le d\u00e9veloppement de places d\u2019affaires en ligne est vaste. Il accorde en plus une grande importance \u00e0 l\u2019exp\u00e9rience client et \u00e0 l\u2019esprit d\u2019\u00e9quipe. Je sais que Robert et son \u00e9quipe sauront miser sur nos forces pour tirer pleinement parti de la technologie, de l\u2019expertise et de l\u2019esprit d\u2019innovation d\u2019Autonex. \u00bb<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb60px\u00a0\u00bb][vc_separator][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<strong>\u00c0 propos d\u2019AutoHebdo <\/strong><\/p>\n<p>AutoHebdo est la place d&rsquo;affaires automobile la plus vaste et la plus r\u00e9put\u00e9e au pays, qui propose la plus grande s\u00e9lection de v\u00e9hicules neufs et d&rsquo;occasion. La plateforme connecte les commer\u00e7ants avec les acheteurs automobiles les plus s\u00e9rieux et propose aux Canadiens une interface fluide pour magasiner ou vendre un v\u00e9hicule rapidement, facilement et en toute confiance. En plus d\u2019\u00eatre une place d\u2019affaires r\u00e9put\u00e9e, AutoHebdo.net est la destination de choix pour magasiner un v\u00e9hicule et s\u2019informer, lire les actualit\u00e9s de l\u2019industrie et l\u2019avis des experts, ou \u00e9couter des vid\u00e9os et balados de journalistes automobiles reconnus. Suivez AutoHebdo sur <a href=\"https:\/\/www.linkedin.com\/company\/autotraderca\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/AutoTrader.ca\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"http:\/\/www.instagram.com\/autotrader_ca\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/www.tiktok.com\/@autotraderca\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> and <a href=\"https:\/\/www.youtube.com\/channel\/UC0NV63T5Uj_Gh8CoZ6UcIfQ\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/p>\n<p>AutoTrader et AutoHebdo font partie d\u2019Autonex, un grand groupe international qui exploite des places d\u2019affaires automobiles en ligne dans neuf march\u00e9s d\u2019Europe et du Canada. Autonex chapeaute aussi AutoScout24, LeasingMarkt.de et AutoProff. Ensemble, ces marques rejoignent chaque mois plus de 40 millions d\u2019utilisateurs. Pour en savoir plus, visitez\u202f<a href=\"https:\/\/www.autonex.com\/\">www.autonex.com<\/a>.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<strong>Relations avec les m\u00e9dias<\/strong><\/p>\n<p>Jessica Huynh<strong><br \/>\n<\/strong>T: 647.985.5378<br \/>\nC: <span style=\"text-decoration: underline;\">jessica.huynh@labourcreative.ca<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb60px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] L\u2019ancien directeur g\u00e9n\u00e9ral d\u2019eBay Canada et chef de la direction de TCGplayer met son exp\u00e9rience des places d\u2019affaires en ligne au service de la prochaine g\u00e9n\u00e9ration d\u2019AutoHebdo &#8211; ax\u00e9e sur la client\u00e8le et l\u2019innovation. [\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]TORONTO, ON &#8211; 12 novembre, 2026 \u2014 AutoHebdo, le carrefour automobile des Qu\u00e9b\u00e9cois, vient d\u2019annoncer la<\/p>\n","protected":false},"author":4,"featured_media":21317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[750],"tags":[811,810,878,41],"class_list":["post-21313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse","tag-automotive-fr","tag-autotrader-ca-fr","tag-industry-news","tag-place-daffaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dans cette nouvelle \u00e8re d&#039;innovation et de service \u00e0 la client\u00e8le, AutoHebdo est fi\u00e8re d\u2019annoncer la nomination de Robert Bigler, v\u00e9t\u00e9ran du commerce \u00e9lectronique, au poste de chef de la direction | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/fr\/dans-cette-nouvelle-ere-dinnovation-et-de-service-a-la-clientele-autohebdo-est-fiere-dannoncer-la-nomination-de-robert-bigler-veteran-du-commerce-electronique-au-poste-de-chef-de-la-dire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dans cette nouvelle \u00e8re d&#039;innovation et de service \u00e0 la client\u00e8le, AutoHebdo est fi\u00e8re d\u2019annoncer la nomination de Robert Bigler, v\u00e9t\u00e9ran du commerce \u00e9lectronique, au poste de chef de la direction | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb] L\u2019ancien directeur g\u00e9n\u00e9ral d\u2019eBay Canada et chef de la direction de TCGplayer met son exp\u00e9rience des places d\u2019affaires en ligne au service de la prochaine g\u00e9n\u00e9ration d\u2019AutoHebdo &#8211; 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[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]TORONTO, ON &#8211; 12 novembre, 2026 \u2014 AutoHebdo, le carrefour automobile des Qu\u00e9b\u00e9cois, vient d\u2019annoncer la\" \/>\n<meta property=\"og:url\" content=\"https:\/\/go.trader.ca\/fr\/dans-cette-nouvelle-ere-dinnovation-et-de-service-a-la-clientele-autohebdo-est-fiere-dannoncer-la-nomination-de-robert-bigler-veteran-du-commerce-electronique-au-poste-de-chef-de-la-dire\/\" \/>\n<meta property=\"og:site_name\" content=\"TRADER\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-12T13:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T14:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/go.trader.ca\/wp-content\/uploads\/2026\/11\/Linkedin-Post_1920x1080_CEO-Rob-Bigler-FR.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1554\" \/>\n\t<meta property=\"og:image:height\" content=\"813\" 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