{"id":20380,"date":"2026-05-14T10:09:21","date_gmt":"2026-05-14T14:09:21","guid":{"rendered":"https:\/\/go.trader.ca\/?p=20380"},"modified":"2026-05-14T10:09:21","modified_gmt":"2026-05-14T14:09:21","slug":"vehicules-electriques-ve-battage-mediatique-ou-realite","status":"publish","type":"post","link":"https:\/\/go.trader.ca\/fr\/vehicules-electriques-ve-battage-mediatique-ou-realite\/","title":{"rendered":"V\u00e9hicules \u00e9lectriques (V\u00c9): battage m\u00e9diatique ou r\u00e9alit\u00e9?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1778696253539{background-color: #FFFFFF !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]Depuis la hausse du prix du p\u00e9trole et le retour des incitatifs gouvernementaux \u00e0 l\u2019achat d\u2019un V\u00c9, comprendre les impressions des acheteurs automobiles canadiens et mesurer l\u2019intention d\u2019achat n\u2019a jamais \u00e9t\u00e9 aussi important. Notre dernier sondage \u00e0 la consommation aupr\u00e8s de plus de 1700 propri\u00e9taires de V\u00c9 et acheteurs potentiels, int\u00e9ress\u00e9s ou non, donne un aper\u00e7u des impressions des consommateurs de partout au pays.<\/p>\n<p>En effet, ce sondage a \u00e9t\u00e9 fait peu apr\u00e8s l\u2019annonce du gouvernement f\u00e9d\u00e9ral le 5 f\u00e9vrier concernant le Programme pour l\u2019abordabilit\u00e9 des v\u00e9hicules \u00e9lectriques (PAVE). Ainsi, 49% des consommateurs disent envisager l\u2019achat d\u2019un V\u00c9 \u2013 la premi\u00e8re hausse de l\u2019intention d\u2019achat depuis le d\u00e9but du sondage annuel en 2022. Si ce retournement n\u2019est pas attribuable \u00e0 cette seule annonce, ces r\u00e9sultats sugg\u00e8rent que l\u2019aide gouvernementale joue un r\u00f4le crucial dans l\u2019intention d\u2019achat, ce qui se refl\u00e8te aussi dans la recrudescence des recherches de V\u00c9 sur AutoHebdo.net.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb20334&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1778593544829{margin-bottom: 0px !important;}\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb20373&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h3>Achat d\u2019un V\u00c9 \u2013 Facteurs de d\u00e9cision<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]Sans surprise, l\u2019\u00e9conomie de carburant (89%) et l\u2019\u00e9cologie (55%) demeurent les principales raisons d\u2019envisager l\u2019achat d\u2019un V\u00c9. Les autres raisons, comme le faible co\u00fbt d\u2019entretien (53%) et le co\u00fbt d\u2019utilisation inf\u00e9rieur \u00e0 long terme (46 %), ont aussi une grande influence sur l\u2019intention d\u2019achat. Pr\u00e8s de la moiti\u00e9 des propri\u00e9taires de V\u00c9 d\u00e9clarent un co\u00fbt d\u2019utilisation inf\u00e9rieur aux attentes, les \u00e9conomies les plus importantes provenant des frais d\u2019essence\/recharge (82%) et de l\u2019entretien r\u00e9duit (65%). De plus, pour ceux qui n\u2019envisagent pas l\u2019achat d\u2019un V\u00c9, les principales r\u00e9ticences concernent l\u2019autonomie limit\u00e9e (78%), le manque d\u2019infrastructures de recharge (67%) et le co\u00fbt d\u2019achat initial \u00e9lev\u00e9 (64%).<\/p>\n<p>Les incitatifs gouvernementaux sont importants et influencent la d\u00e9cision des 65% de consommateurs qui se disent pr\u00eats \u00e0 envisager l\u2019achat d\u2019un V\u00c9. De plus, 54% disent ne pas pouvoir se permettre un V\u00c9 sans rabais ou incitatif, tandis que 49% disent voir l\u2019achat d\u2019un meilleur \u0153il s\u2019il s\u2019accompagne d\u2019incitatifs, ce qui refl\u00e8te les r\u00e9sultats du sondage pr\u00e9c\u00e9dent sur le m\u00eame th\u00e8me. Les propri\u00e9taires de V\u00c9 confirment que les rabais sont importants. En effet, parmi les r\u00e9pondants, 44% d\u00e9clarent avoir b\u00e9n\u00e9fici\u00e9 d\u2019un incitatif gouvernemental et pr\u00e8s de la moiti\u00e9 (47%) affirment qu\u2019ils n\u2019auraient pas achet\u00e9 sans incitatifs.<\/p>\n<p>Les hybrides demeurent l\u2019option la plus populaire chez ceux qui consid\u00e8rent l\u2019achat d\u2019un V\u00c9 (66%), suivies de pr\u00e8s par les hybrides rechargeables (61%) et les v\u00e9hicules \u00e9lectriques \u00e0 batterie (47%).[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb20375&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h3>Conseils<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<ul>\n<li>Faites tourner la conversation autour des avantages \u00e0 long terme d\u2019\u00eatre propri\u00e9taire d\u2019un V\u00c9.<\/li>\n<li>Ne vous contentez pas d\u2019expliquer, montrez concr\u00e8tement! Faites des comparatifs c\u00f4te \u00e0 c\u00f4te pour faire ressortir le potentiel d\u2019\u00e9conomie de carburant.<\/li>\n<li>Expliquez aux acheteurs pourquoi les V\u00c9 requi\u00e8rent moins d\u2019entretien, le fait qu\u2019ils comportent moins de pi\u00e8ces mobiles et qu\u2019ils ne requi\u00e8rent aucun changement d\u2019huile\u2026\u00a0tous des avantages qui compensent le prix initial \u00e9lev\u00e9.<\/li>\n<li>Prenez le temps de comprendre les habitudes de conduite de chaque acheteur. Si l\u2019autonomie pose probl\u00e8me, faites valoir les avantages pour les petits trajets du quotidien.<\/li>\n<li>Prenez l\u2019exemple de leur trajet pour aller au travail et montrez combien de jours d\u2019autonomie peut livrer la batterie avant la prochaine recharge.<\/li>\n<li>Si c\u2019est la recharge qui pr\u00e9occupe l\u2019acheteur, lui parler des infrastructures \u00e0 proximit\u00e9 et de la possibilit\u00e9 d\u2019installer un chargeur \u00e0 domicile.<\/li>\n<li>De plus en plus de v\u00e9hicules \u00e9tant offerts en version hybride seulement, aidez l\u2019acheteur \u00e0 prendre une d\u00e9cision \u00e9clair\u00e9e en lui expliquant le fonctionnement de la technologie, ses avantages inh\u00e9rents, ainsi que le potentiel d\u2019\u00e9conomie \u00e0 long terme.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1778696364635{background-color: #FFFFFF !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h3>Les incitatifs gouvernementaux: essentiels \u00e0 l\u2019adoption des V\u00c9<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]Parmi ceux qui envisagent l\u2019achat d\u2019un V\u00c9, 75% se disent plus rassur\u00e9s si le gouvernement investit davantage dans les infrastructures de recharge partout au pays, tandis que 71% affirment que les incitatifs auraient un effet positif sur leur intention d\u2019achat. D\u2019autres formes d\u2019aide gouvernementale sont aussi tr\u00e8s populaires, notamment une exon\u00e9ration ou un cr\u00e9dit d\u2019imp\u00f4t (66%), un rabais (64%) ou un poste de recharge \u00e0 domicile gratuit (63%), tous des avantages qui r\u00e9duisent les co\u00fbts d\u2019achat et d\u2019utilisation.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image image=\u00a0\u00bb20336&Prime; img_size=\u00a0\u00bbmedium\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1778692004751{background-color: #FFFFFF !important;}\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb20377&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h3>Conseils<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<ul>\n<li>66% des acheteurs ayant l\u2019intention d\u2019acheter un V\u00c9 disent conna\u00eetre le Programme pour l\u2019abordabilit\u00e9 des v\u00e9hicules \u00e9lectriques (PAVE), les infrastructures et les cibles de vente annonc\u00e9es en f\u00e9vrier. Vous croiserez donc bien des acheteurs qui ne sont pas au courant des annonces, du retour des rabais et incitatifs gouvernementaux, ou de la fa\u00e7on d\u2019en profiter.<\/li>\n<li>Afin de surmonter les r\u00e9ticences li\u00e9es \u00e0 la recharge \u00e0 domicile, vous pourriez mettre en \u0153uvre une strat\u00e9gie en vous associant \u00e0 un fournisseur local qui acceptera d\u2019installer une borne \u00e0 peu de frais chez vos clients.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h3>Marques en progression au Canada<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]Lorsqu\u2019on leur demande quelles sont les marques de V\u00c9 qui leur viennent tout de suite \u00e0 l\u2019esprit, 73% des consommateurs int\u00e9ress\u00e9s nomment Tesla, suivi de Toyota (47%) et de Hyundai (27%). Fait int\u00e9ressant, malgr\u00e9 que leurs V\u00c9 ne soient pas encore sur le march\u00e9, BYD (Build Your Dreams, un fabricant chinois de V\u00c9 et d\u2019hybrides) s\u2019est d\u00e9j\u00e0 fait conna\u00eetre au Canada. Le fait de conna\u00eetre une marque de V\u00c9 influence beaucoup les consommateurs int\u00e9ress\u00e9s, et 79% d\u2019entre eux se disent influenc\u00e9s par les marques de confiance qu\u2019ils connaissent, comme Toyota et Hyundai.<\/p>\n<p>Si l\u2019on consid\u00e8re les marques \u00e9trang\u00e8res qui arrivent sur le march\u00e9 canadien, 75% de ceux qui se disent int\u00e9ress\u00e9s par l\u2019achat d\u2019un V\u00c9 estiment que la disponibilit\u00e9 de V\u00c9 moins chers am\u00e9liorera l\u2019abordabilit\u00e9. En m\u00eame temps, 44% disent pr\u00e9f\u00e9rer les V\u00c9 faits au Canada, dont seulement 20% qui disent consid\u00e9rer uniquement les v\u00e9hicules faits au Canada m\u00eame s\u2019ils sont plus chers. Malgr\u00e9 tout, les consommateurs s\u2019int\u00e9ressent aux fabricants de V\u00c9 \u00e9trangers: 53% des acheteurs int\u00e9ress\u00e9s d\u00e9clarent envisager l\u2019achat d\u2019un V\u00c9 chinois, tandis que 58% affirment vouloir acheter aupr\u00e8s d\u2019un fabricant chinois r\u00e9put\u00e9.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb20365&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h3>Conseils<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<ul>\n<li>Tirez le maximum de la confiance qu\u2019inspire votre marque. Expliquez les garanties, la disponibilit\u00e9 des pi\u00e8ces et du service; tout ce qui distingue votre marque des autres (et surtout des mod\u00e8les \u00e9trangers).<\/li>\n<li>Faites valoir les avantages et inconv\u00e9nients des nouvelles marques qui arrivent sur le march\u00e9 canadien.<\/li>\n<li>Au besoin, mettez de l\u2019avant des mod\u00e8les fabriqu\u00e9s au Canada, car ils inspirent davantage confiance.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h3>Points \u00e0 retenir<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<ul>\n<li>Le prix demeure la premi\u00e8re consid\u00e9ration quand il s\u2019agit d\u2019acheter un V\u00c9.<\/li>\n<li>Les infrastructures de recharge et les incitatifs gouvernementaux sont essentiels \u00e0 l\u2019adoption.<\/li>\n<li>Si les marques chinoises commencent \u00e0 \u00eatre reconnues, nombreux sont les consommateurs qui pr\u00e9f\u00e8rent encore une marque r\u00e9put\u00e9e, qu\u2019ils connaissent d\u00e9j\u00e0 et en qui ils ont confiance.<\/li>\n<li>Un grand nombre de consommateurs ont besoin de se faire expliquer les avantages des V\u00c9 et les incitatifs offerts.<\/li>\n<li>Si les avantages environnementaux sont un gros plus, le co\u00fbt d\u2019achat initial \u00e9lev\u00e9 demeure l\u2019obstacle principal.<\/li>\n<li>Dotez vos vendeurs de bons arguments de vente pour r\u00e9pondre en toute confiance aux questions sur les nouvelles marques \u00e9trang\u00e8res de V\u00c9.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<span style=\"font-size: 10px; color: #808285;\">Source: Sondage sur les v\u00e9hicules \u00e9lectriques, f\u00e9vrier-mars 2026 (n=1761).<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb30&Prime; content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1778696159154{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;background-color: #EDF3F8 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 30px !important;border-color: #076EE6 !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb20394&Prime; img_size=\u00a0\u00bbMedium\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/go.trader.ca\/wp-content\/uploads\/2026\/05\/2026-Electric-Vehicle-Infographic-FR.pdf\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h2>Infographie: \u00c9tude sur les v\u00e9hicules \u00e9lectriques (V\u00c9) T1 2026<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<a style=\"color: #525454;\" href=\"https:\/\/go.trader.ca\/wp-content\/uploads\/2026\/05\/2026-Electric-Vehicle-Infographic-FR.pdf\" target=\"_blank\" rel=\"noopener\">T\u00e9l\u00e9chargez une copie de l\u2019infographie<\/a> de notre \u00e9tude de recherche sur les v\u00e9hicules \u00e9lectriques T1 2026.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb30px\u00a0\u00bb][vc_btn title=\u00a0\u00bbT\u00e9l\u00e9chargez\u00a0\u00bb style=\u00a0\u00bbcustom\u00a0\u00bb custom_background=\u00a0\u00bb\u00a0\u00bb custom_text=\u00a0\u00bb#fcfcfc\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbbutton-blue\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fgo.trader.ca%2Fwp-content%2Fuploads%2F2026%2F05%2F2026-Electric-Vehicle-Infographic-FR.pdf|title:Download|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb20px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1778696253539{background-color: #FFFFFF !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]Depuis la hausse du prix du p\u00e9trole et le retour des incitatifs gouvernementaux \u00e0 l\u2019achat d\u2019un V\u00c9, comprendre les impressions des acheteurs automobiles canadiens et mesurer l\u2019intention d\u2019achat n\u2019a jamais \u00e9t\u00e9 aussi important. Notre dernier sondage \u00e0 la consommation aupr\u00e8s de plus de 1700 propri\u00e9taires de V\u00c9<\/p>\n","protected":false},"author":35,"featured_media":20383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[749,798,456],"tags":[866,867,868],"class_list":["post-20380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-consumer-insights-fr","category-sujets","tag-education","tag-electric-vehicles","tag-research-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00e9hicules \u00e9lectriques (V\u00c9): battage m\u00e9diatique ou r\u00e9alit\u00e9? | Soci\u00e9t\u00e9 TRADER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go.trader.ca\/fr\/vehicules-electriques-ve-battage-mediatique-ou-realite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00e9hicules \u00e9lectriques (V\u00c9): battage m\u00e9diatique ou r\u00e9alit\u00e9? | Soci\u00e9t\u00e9 TRADER\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1778696253539{background-color: #FFFFFF !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]Depuis la hausse du prix du p\u00e9trole et le retour des incitatifs gouvernementaux \u00e0 l\u2019achat d\u2019un V\u00c9, comprendre les impressions des acheteurs automobiles canadiens et mesurer l\u2019intention d\u2019achat n\u2019a jamais \u00e9t\u00e9 aussi important. 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| Soci\u00e9t\u00e9 TRADER","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/go.trader.ca\/fr\/vehicules-electriques-ve-battage-mediatique-ou-realite\/","og_locale":"fr_FR","og_type":"article","og_title":"V\u00e9hicules \u00e9lectriques (V\u00c9): battage m\u00e9diatique ou r\u00e9alit\u00e9? | Soci\u00e9t\u00e9 TRADER","og_description":"[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1778696253539{background-color: #FFFFFF !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]Depuis la hausse du prix du p\u00e9trole et le retour des incitatifs gouvernementaux \u00e0 l\u2019achat d\u2019un V\u00c9, comprendre les impressions des acheteurs automobiles canadiens et mesurer l\u2019intention d\u2019achat n\u2019a jamais \u00e9t\u00e9 aussi important. 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